Honda Malaysia’s New “Challenging Spirit Themed” Merchandise Line-Up Is Now Available!

THE much-anticipated Honda Malaysia new merchandise line-up is finally here! It will be made available at 88 authorised Honda dealers nationwide starting 28 October 2017.

Embodying the ‘Challenging Spirit’ theme, the new merchandise line-up is heavily inspired by Honda’s personality which carries the value of persevering, working hard and never giving up – the very same values that have driven Honda to where it is today.

Honda Malaysia is excited to share the same inspiration and values with all its customers through the new merchandise collection. The new merchandise line-up features The Great Wave motif, a native Japanese-inspired illustration. This design encapsulates Honda’s ‘Challenging Spirit’ DNA and is a representation of its core value in facing any challenge.

The new collection is made contemporary, resulting in a more fashionable, edgy and fresh style collection that bears the motifs adapted from Japanese aesthetic elements that are now all-the-rage in everyday fashion. The designs are also infused with current lifestyle elements of Malaysians, making them suitable for work and leisure.

Honda believes that the Joy of Buying is not limited to vehicles but also applies to all Honda products including merchandise in order to build and sustain strong and reliable relationship with customers.

The new merchandise line-up comprises a wide range of items that are
categorised into three collections with the Challenging Spirit theme. The items are priced affordably from RM25 to RM129*.

Under the Corporate Collection where the items are ideal as smart casual wear, Honda fans can look forward to men’s and ladies’ polo shirts, lightweight cap and the ever popular racing shirt. Available in the Lifestyle Collection are men’s and ladies’ Challenging Spirit T-shirts, men’s and ladies’ bomber jackets (NEW), Challenging Spirit sweater (NEW), duffel bag, backpack, tote bag, a key ring & key pouch set, leather passport holder, shoe bag, water bottle, mini travel pouch and umbrella that are great for everyday look and use.

Items such as the bomber jackets and sweater are added into the Honda merchandise line-up following feedback and request from customers. Likewise, the designs and styling have been completely refashioned, made contemporary and edgy to be items that carry bespoke quality.

Honda Malaysia has also noticed a shift in Malaysians towards a more active and outdoor lifestyle, and as such has also introduced the Active Wear Collection that will be right up the alley for them, with men’s and ladies’ active wear and lightweight waist pouch.

For more information on Honda Malaysia’s new merchandise line-up, customers can visit any of the participating Honda authorised dealer nationwide or call Honda’s Toll Free number at 1-800-88-2020, or log onto www.honda.com.my.

*Prices and items are subject to change without prior notice.

PERODUA has launched a 5-year nationwide road safety campaign aimed at improving the behaviour of drivers beginning with encouraging drivers to follow basic traffic laws as well as practice good driving habits.

The 5-year programme’s initial focus is on four pillars of good driving habits, namely the wearing of seat belts, non-usage of mobile devices while driving, the usage of turn signals and the usage of child seats.

Perodua President and Chief Executive Officer, Datuk (Dr) Aminar Rashid Salleh said that the safety campaign includes putting up promotional materials in Perodua sales and service outlets nationwide.

The safety messages are targeted to reach a total of 1 million customers within a year of the programme.

“We believe that this 1 million target is achievable as a total of 1.2 million customers patronise our sales and service outlets every year, and we will take this opportunity to educate on positive driving habits through these touch points,” Datuk (Dr) Aminar said.

The Perodua Road Safety Campaign and Perodua Child Seat were officially launched by the Deputy Minister of Transport, YB Dato’ Ab Aziz Kaprawi at an event in Perodua Sentral, Petaling Jaya here today.

From now until Chinese New Year 2018, the seats are offered at introductory prices of RM660 for the Infant Seat and RM780 for the Toddler Seat.

After the promotional period, the Infant Seat will be priced at RM790 and the Toddler Seat at RM980.

“We believe that the products we offer are competitive against other established brands and what’s more these come with our seal of approval,” Datuk (Dr) Aminar said.

The Infant Seat is designed for infants weighing up to 13 kg and is available in red or grey colours. Meanwhile, the Toddler seat is for children weighing 9-36 kg and is offered in red or black.

“In addition to selling these child seats to our customers, our authorised sales and service advisors will also demonstrate how to install them properly for your peace of mind,” Datuk (Dr) Aminar said.

Another of Perodua’s safety initiatives is Tweckbot. Perodua became one of the first carmakers in Malaysia to have a social media-based safety campaign when Tweckbot was launched in 2011.

Offering a free 50-point vehicle inspection for all Perodua vehicles every festive period, Tweckbot has inspected around 5,000 vehicles since its inception, representing Perodua’s efforts to ensure the safety and roadworthiness of its vehicles.

“As part of this 5-year Road Safety Programme, Perodua hopes to work with various government agencies such as Jabatan Pengangkutan Jalan Raya (JPJ), Jabatan Keselamatan Jalan Raya (JKJR) and the Malaysian Institute of Road Safety Research (MIROS) to make the roads safer.”

“We are firm supporters of the government’s efforts in enhancing road safety and want to play our part,” Aminar said.