Utama Blog Halaman 771

Peugeot 208 – First Urban Compact Car Chosen As “Car Of The Year 2020”

Oleh
Editor Prebiu.com
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PEUGEOT 208

With the new PEUGEOT 208 being chosen as “Car Of The Year 2020” on 2 March in Geneva, the PEUGEOT brand will have been distinguished for the sixth time by the most coveted automotive prize in Europe.

A prestigious trophy, awarded each year by an independent jury of sixty European journalists, all automotive specialists.

COTY 2020

The PEUGEOT 208 is the Lion’s first urban compact car designated Car Of The Year. Five other emblematic PEUGEOTs from different segments have also won this highly coveted prize.

The top-of-the-range PEUGEOT 504 sedan (1969). The PEUGEOT 405 (1988) general-purpose high-end sedan. The compact family cars PEUGEOT 307 (2002) and PEUGEOT 308 (2014).

The SUV PEUGEOT 3008 (2017) is the first “Sport Utility Vehicle” to win an award since the creation of the trophy in 1964.

PEUGEOT 3008

The PEUGEOT brand’s record of achievements reflects the predominant role played by the design, technical bias, design, technologies and performance of its vehicles over the last fifty years of automotive history.

The new PEUGEOT 208 has thus become the sixth model of the PEUGEOT brand to win the most coveted prize in Europe. Its design is distinctive, sharp and desirable.

It fixes the new PEUGEOT 208 at the heart of PEUGEOT’s upmarket move. Its technology paves the way for semi-autonomous driving, with latest-generation driving aid equipment at the best level in its segment.

The new PEUGEOT e-208 represents a new stage in the world of electric mobility.

With a range of 340 km (according to the WLTP certification protocol), 100 kW (136 bhp) and 260 Nm of torque (available from 0 km/h) enabling it to go from 0 to 100 km/h in just 8 seconds, the new PEUGEOT e-208 offers a lively and stimulating driving experience, complemented by three driving modes: Sport, Normal and Eco.

The new PEUGEOT 208 is a best-seller and has already received 130,000 orders in Europe, including 15% for the electric versions since its launch in September 2019.

PEUGEOT 504

In 1969, the PEUGEOT 504 was the first car of the brand to win this award. This large sedan illustrates the rise of the middle-class models. It follows in the technical footsteps of the PEUGEOT 404, with the exception of its four-wheel independent suspension, a PEUGEOT first on a rear-wheel drive system.

Queen of the track thanks to its legendary sturdiness, the PEUGEOT 504 has won the main African rallies on several occasions: the East African Safari, the Morocco Rally or the Bandama Rally.

This first “Car Of The Year” for PEUGEOT was produced from 1968 to 2005, with 3,713,356 units, including 2,644,326 sedans.

PEUGEOT 405

Nearly two decades later, another sedan, the PEUGEOT 405, won “Car Of The Year” decisively in 1988. With the aesthetic features similar to the PEUGEOT 205, the 405 enshrines driving pleasure and comfort.

The PEUGEOT 405 features a Mi16 version, a real benchmark at the time of its launch. Its 160 bhp uses the most efficient engine technology of the time: the 4-valve-per-cylinder system.

A Study By WiseSight : COVID-19 MCO Impact On Malaysians (Week 3)

Oleh
Editor Prebiu.com
-

Twenty two days into the MCO, Netizens’ express that this lifestyle is the new norm as the reality of the lockdown sinks in.

The 3rd edition of this study covers chatter surrounding the Prihatin Tambahan announcement, enforcement of the PKP, Ramadan bazaar cancellation, and case studies on how several brands have adapted to stay relevant to their audiences during this period.

With the Prihatin Tambahan announcement on 6th of April, SMEs and entrepreneurs are set to receive benefits in the forms of wage subsidies, SME grants, and loans.

The package will help to reduce the burden over the next three months, however the sustainability and recovery rate remains to be seen.

SMEs reactions on social media are mostly inquiries on how do they actually avail of the benefit, what are the actual terms and conditions and where can they find them online – while provisions are being made, the mode of communication and information made available is unclear.

Meanwhile, several businesses have adapted their products and services to the new routine during the MCO.

In this edition of the study done by Wisesight, selected industry players from F&B, automotive, real-estate and pharmacy industries were observationally analysed through engagement trends indicated on social media.

The analysis reveals how some brands are innovating their services or products, but more importantly how they have leveraged social media and content creatives to capture audiences in these unprecedented times.

Wisesight’s Founder and regional director of APAC, Shakthi DC said, “The reality that will come from this worldwide pandemic is that we are now no longer ‘heading’ but actually already fast-forwarded into a ‘Digital first, and forever world’ audience segments that were stubborn in the past to change are now forced to adapt and as such organisations of all scales that are yet to must, in turn, do so now.”

She added, “Even if a brand or business’s offering cannot overcome the physical barriers, it is crucial to stay top of mind by means of digital and social channels. The right communication, content and realistic promotions or packages can help you retain audience affinity and acquire new following in this crucial period.

Physical isolation should not result in the isolation of your brand or customers.”

In the Week 3 study, Wisesight details the events from 1st – 7th April analysing the reactions and impact of these changes in comparison to findings from the previous weeks.

The latest study includes:

1. The Prihatin Tambahan announcement and the Netizens’ reaction
2. MCO enforcement measures update and things to note in Prihatin Tambahan
3. Top Malaysian’s concerns over the past three weeks
4. Current trending topics Malaysians were sharing online
5. Selected Industries’ performance during the MCO (Automotive, Real Estate, F&B,
Pharmacies)
6. Best practice recommendations for Brands as observed in industry leaders
7. Case Study – Brands which have innovated their services or product
8. Other stories of key interest among Malaysians during the period analysed

Fill up this form in order to automatically receive the WISESIGHT: COVID19 MCO IMPACT ON MALAYSIANS – Week 3 study in your inbox https://forms.gle/GKVW7sAYM4AbriEHA and be subscribed for the following weekly updates.

If you missed out on the previous studies, you can download them here bit.ly/WSMCOStudy and follow Wisesight’s LinkedIn page.

The Wisesight team has also developed a Covid19 social media trend tracker for businesses and agencies to gain insights on what is trending. Anyone can access it for free, check it out now trend.wisesight.com/covid19/my

Wisesight has a multitude of social intel tech solutions and custom objective research services serving the APAC market and can be contacted through [email protected] for similar studies, brand or industry studies that enable people centric data based decision making.

Proton Launched WhatsApp Chatbot

Oleh
Editor Prebiu.com
-

In light of the Movement Control Order being extended until 14 April, PROTON is introducing this chatboat as an alternative method for users to seek more information of the 2020 Proton X70.

The WhatsApp chatbot is one of several steps Proton is taking initiative for the customers’ safety; providing convenience by connecting with customers during this challenging time.

Highlights

When users click on the link: https://bit.ly/HiProtonX70, they will be directed to the WhatsApp chatbot and will be prompted to press “Send” to start.

Users will then receive a text from PROTON that includes a variety of options for the latest information on the 2020 PROTON X70.

Options include:
1. Variants and Price
2. Specifications
3. Sales Offerings
4. Trade-in Offers
5. Proton Financing
6. Register your interest

The PROTON WhatsApp chatbot is relatively simple, and will not respond to natural language or questions from users. Instead, users just need to send replies in the form of numbers to get more information on corresponding topics.

Mesej Khas Daripada Tony Fernandes

Oleh
Editor Prebiu.com
-
Tony Fernandes

Pada 20 tahun lepas, Kamarudin dan saya memulakan AirAsia untuk membuka peluang kepada semua orang untuk terbang. Malang tidak berbau, dan peluang tersebut kini tertutup.

Ini adalah masa yang mencabar untuk semua. Ianya sesuatu yang tidak pernah terlintas di fikiran saya dan tiada sesiapa pun menjangka bahawa kita semua akan menghadapi cabaran getir ini. Jadi, saya ingin bersikap terbuka dan berterus-terang dalam situasi terkini.

A321neo

Tidak dinafikan bahawa semua industri terjejas dengan cabaran ini, dan kami tidak terkecuali. Ini mungkin cabaran yang terbesar yang kami harus lalui. Bukan sahaja syarikat tidak dapat beroperasi sepenuhnya berikutan 96% pesawat tidak beroperasi, malah kami juga mempunyai komitmen kewangan berterusan seperti membayar pembekal bahan api dan ejen pajakan selain tiada pendapatan.

Berikutan cabaran-cabaran ini, kami berusaha untuk mengurangkan kos pada masa ini supaya kami boleh beroperasi secepat mungkin dan terus menjadi syarikat penerbangan tambang rendah terbaik dunia, yang membuka peluang kepada semua untuk terbang bersama perkhidmatan dan nilai terbaik.

Kaeemi adalah salah satu daripada beberapa buah syarikat penerbangan di dunia yang tidak melepaskan semua kakitangan kami. AirAsia adalah sebuah keluarga dan beribu-ribu Allstars bergantung kepada syarikat ini untuk meneruskan kehidupan mereka dan kesejahteraan keluarga mereka.

Datuk Kamarudin dan saya telah bersetuju untuk tidak menerima sebarang gaji sepanjang tempoh ini. Selain itu, Allstars daripada seluruh perniagaan kami telah menerima potongan gaji sementara daripada 15% hingga 75%, bergantung kepada jawatan, supaya syarikat dapat diteruskan.

Saya mengucapkan ribuan terima kasih kepada pengorbanan mereka dan percaya kami dapat mengharungi cabaran ini bersama-sama seperti sebuah keluarga.

Walau bagaimanapun, saya jamin bahawa AirAsia akan terus kukuh dan menumpukan sepenuh perhatian kepada operasi kami pada masa hadapan untuk memberikan perkhidmatan terbaik kepada anda.

Saya juga ingin mengucapkan ribuan terima kasih dan sekalung penghargaan kepada anda yang terus setia bersama AirAsia dan saya berharap anda sekeluarga sihat sepanjang tempoh ini.

Saya menyusun sepuluh jari memohon kemaafan kerana menjejaskan rancangan perjalanan anda. Seperti syarikat penerbangan lain, AirAsia tiada pilihan tetapi membatalkan sejumlah besar penerbangan berikutan sekatan perjalanan oleh kerajaan untuk membendung wabak COVID-19.

Saya tahu ramai di kalangan anda yang menyuarakan kekecewaan kerana tidak mendapat bayaran balik untuk penerbangan anda tetapi saya menggalakkan anda untuk menerima kredit sebagai alternatif yang terbaik.

Lebih daripada 80 peratus daripada anda telah menerima tawaran kredit dan kami amat menghargainya. Kami ingin memaklumkan bahawa polisi kami sejajar dengan banyak pengendali dalam industri pelancongan dan mencerminkan fokus kami untuk tampil di sebalik tempoh yang sukar ini dan membawa anda terbang bersama kami secepat mungkin.

Kami telah memastikan bahawa kami mematuhi semua peraturan dan keperluan kerajaan masing-masing serta pihak berkuasa pengguna dan kami percaya ini adalah penyelesaian yang terbaik. Anda adalah antara 600 juta tetamu yang telah terbang bersama AirAsia dan kami tidak sabar untuk bersama anda sekali lagi selepas semua ini tamat.

Walaupun kami amat menggalakkan anda untuk menerima kredit yang bukan sahaja dapat dinikmati dengan kadar segera tetapi mempunyai tempoh kesahihan selama 365 hari serta membenarkan anda untuk membuat pertukaran tarikh penerbangan tanpa had, kami tetap menerima permintaan untuk bayaran balik berdasarkan kes demi kes.

Walau bagaimanapun, berikutan jumlah permintaan yang amat tinggi, ia mungkin mengambil masa antara 12 hingga 16 minggu.

Saya juga ingin mengambil maklum komen yang saya lihat mengenai Allstar maya kami AVA. Kami menghargai maklum balas diberikan oleh anda dan pasukan saya sedang melakukan penambahbaikan kepada sistem setiap hari.

Ketika ini, pasukan kami dan AVA mengendalikan jumlah permintaan sehingga 10 kali ganda, bersamaan dengan hampir setengah juta tetamu setiap hari.

Kami terus bertugas sepanjang masa, untuk memberi bantuan kepada setiap seorang daripada anda.

Kami telah mengerah sokongan tambahan buat pasukan khidmat pelanggan kami, termasuk 1,800 Allstar daripada jabatan lain, yang telah menawarkan diri secara sukarela untuk membantu, agar lebih ramai ejen atas talian sedia membantu anda melalui Sembang Langsung, Facebook Messenger, Twitter & WeChat 24/7.

Kami tidak pernah melalui saat seperti ini sebelum ini dan kami sedang melakukan yang terbaik. Kami tidaklah sempurna tetapi kami berusaha untuk melakukan sedaya upaya untuk warga kerja kami dan tetamu kami setiap masa.

Ini adalah perkara yang tidak dijangka berlaku tetapi ianya bersifat sementara dan kami akan kembali lebih kuat, mewarnai langit biru dengan warna merah dan memastikan semua orang boleh terbang sekali lagi.

Sehingga bertemu lagi…

Kekal di rumah, sentiasa berhati-hati dan bersama kita mara ke hadapan.

#InThisTogether

Sekian,
Tony

At Home With Galaxy: How To Stay Active And Fit

Oleh
Editor Prebiu.com
-

As many of us adjust to new remote work arrangements and schedules, it’s important not to let your exercise routines slide.

Even if you can’t access your local gym or run along your favorite route, there are many other ways to keep up with your fitness goals.

For Galaxy users, Samsung Health provides many programs and trackers to help you stay active and healthy indoors. Just take a few seconds to set up your goals and the app will give you a range of fitness programs tailored to different needs, including stretching, toning, and endurance building.

From diet and exercise trackers to meditation guides, the app offers simple and easy ways to help you maintain your wellbeing. Check out our tips below to learn more.

Keep Your Workouts Fresh

With Samsung Health on the Galaxy Watch series, you can easily start various indoor workouts to keep challenging yourself.

How to find new exercises for your workouts on Galaxy Watch:

  • Tap the Samsung Health icon on the home screen
  • Scroll down and select
  • Tap to access different exercise trackers
  • Select an exercise to start tracking
  • Find new workout ideas and tailored fitness programs in Samsung Health’s ‘Discover’ section.

How to access fitness programs:

Tap ‘Discover’ at the bottom right-hand corner of Samsung Health’s home screen
Select ‘Programs’

Track Your Diet

Keep track of your meals to ensure your diet is balanced. Samsung Health also lets you easily monitor your daily water and coffee intake.

Take a Moment to Breathe and Relax

Remember to give your mind and body a rest after a busy day working from home.
By measuring your heart rate and other factors, Stress tracker lets you know when you need to take a break.

Select Stress
Measure your current stress level. Try a Breathing exercise to calm your mind and body.
Stay stress free by following a wide range of guided meditations powered by Calm in Samsung Health. 1

How to access Calm:

1 Availability of Calm in Samsung Health varies by country and region. Features and services available may also vary by country and region.

Select ‘Discover’ at the bottom right-hand corner of Samsung Health’s home
screen.
Select ‘Mindfulness’

Establish a Bedtime Routine

Keeping to a regular bedtime schedule is key to maintaining your wellbeing. Monitor your sleep patterns and keep track of your nighttime habits to improve sleep quality.

How to view your sleeping patterns on Galaxy Watch

Tap the Samsung Health icon on the home screen

Scroll down and select  Sleep

Introducing Galaxy Buds+ – The Earbuds Changing The Way You Experience Sound

Oleh
Editor Prebiu.com
-

Our first-ever wireless earbuds with 2-way speaker delivering sound by AKG with rich treble and deep bass, an adaptive 3-mic system for crystal clear calls, and long-lasting battery power — all for a premium listening experience.

Rich, natural sound is now expanded by Galaxy Buds+ new, 2-way dynamic speaker system and boosted driver. The powerful bass and crisp high notes will have you moving to the beat wherever you go.

Exercising regularly requires focus and discipline. Slip up just a little and the next thing you know, you’ve missed an entire week. We get it, workouts are tough.

But getting the right pair of earbuds to keep up with your workouts shouldn’t be. Once you find the perfect fit, your home workouts are bound to be drastically more fun and free.

Galaxy Buds+ adaptive 3 microphone system makes sure you’re being heard over
distracting noises. The 2 outer mics work together with the inner mic to block out
surrounding sounds while you’re on a call.

Enter the new Samsung Galaxy Buds+! With its two-way dynamic system and boosted driver, Samsung’s latest audio breakthrough delivers a rich treble and deep bass – guaranteeing to flip your groovy switch and start pumping right away at home!

It’s time to throw away the lazy and work out towards the best, healthiest you; even from the comfort of your home. Start today and let the music flow into you through the Samsung Galaxy Buds+!

To know more about the Samsung Galaxy Buds+, visit https://www.samsung.com/my/wearables/galaxy-buds-plus-r175/SM-R175NZKAXME/.

Santan Lancar e-bazar Ramadan Untuk Bantu Usahawan Di Lembah Klang

Oleh
Editor Prebiu.com
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Santan

Santan telah memperkenalkan satu inisiatif digital bagi membantu peniaga mikro, kecil dan persendirian menjual juadah di bulan Ramadan. Dengan program ini, para peniaga akan dapat meneruskan perniagaan mereka dengan jualan di e-bazar Ramadan yang akan berlangsung di laman santan.com.my bermula 23 April 2020 hingga 23 Mei 2020.

Santan menjemput semua peniaga di Lembah Klang untuk mendaftar perniagaan mereka di santan.com.my/ramadan sebelum 10 April 2020. Semua peniaga yang disenarai pendek akan diumumkan pada 11 April 2020.

Santan

Santan juga bekerjasama dengan beberapa rakan penghantar yang meliputi Lembah Klang bagi memastikan semua pesanan dapat dinikmati oleh semua orang sewaktu tempoh penjarakan sosial ini.

Catherine Goh, Pengurus Besar Santan berkata: “Berikutan situasi semasa dan atas semangat #InThisTogether, kami percaya bahawa ini adalah masa yang penting untuk kita terus menyokong komuniti tempatan.

Terutamanya apabila sebahagian besar bergantung kepada perniagaan mereka di bulan Ramadan untuk teurs menyara keluarga. Justeru, kami berbesar hati untuk mengumumkan inisiatif ini untuk membantu memasarkan produk mereka di platform kami dan menyediakan pengalaman bazar yang selamat untuk semua.

“Kami juga amat teruja melihat nama-nama besar lain memainkan peranan mereka, tetapi sudah tentu masih ada jurang yang perlu diisi dan kami ingin membantu memenuhi jurang tersebut sebanyak mungkin, terutamanya bagi mereka yang berada di Lembah Klang.

“Kami berharap inisiatif ini akan menjadi peluang yang terbaik untuk dimanfaatkan oleh semua, jadi jika anda mengenali sesiapa sahaja yang berminat untuk memperluaskan perniagaan mereka bersama kami, seperti keluarga, rakan, mahupun jiran tetangga, daftarlah bersama kami.”

Di samping itu, semua produk Santan seperti Pes Nasi Lemak Rendang dan Sambal Pak Nasser, mi cawan, kopi dan teh pelbagai dan banyak lagi boleh didapati di laman web serta ourshop.com yang boleh dihantar ke seluruh Semenanjung Malaysia.

Untuk maklumat lanjut, layari santan.com.my/ramadan.

Rakan Penghantar Diperlukan-Peroleh RM100 Dalam 4 Jam

Oleh
Editor Prebiu.com
-

Kempen S.O.S (Save Our Shops) melalui platform e-dagang OURSHOP adalah satu inisiatif untuk membantu para peniaga tempatan ketika tempoh yang mencabar ini.

Kempen ini menawarkan para peniaga memasarkan produk-produk mereka di platform OURSHOP dan penghantaran akan dilakukan sepenuhnya oleh Teleport, cabang logistik AirAsia.

Sehubungan dengan itu, Teleport membuat seruan kepada orang ramai untuk memohon sebagai rakan penghantar kami. Jika anda mempunyai kenderaan, kami mengalu-alukan anda untuk memohon.

Kami memerlukan lebih ramai rakan penghantar kerana jumlah penghantaran semakin meningkat setiap hari! Dapatkan sebanyak RM100 dalam masa 4 jam sebagai rakan penghantar Teleport sambil membantu semua orang yang berada di rumah.

Mohon sekarang di https://teleport.asia/apply atau layari https://teleport.asia/delivery untuk
maklumat lebih lanjut!

Taté Pure Thanaka Magis Kecantikan Kulit Wajah

Oleh
Editor Prebiu.com
-

Aspek penjagaan kulit wajah amat dititikberatkan oleh golongan wanita, justeru biarpun usia sudah melangkah jauh namun sekiranya penjagaan wajah yang sempurna diamalkan kulit sentiasa kelihatan segar serta berseri.

Kulit perlu dibelai dengan rutin penjagaan setiap hari iaitu membersih, menyegar dan melembap menggunakan produk sesuai.

Amalan terbaik ialah menggunakan bahan-bahan organik yang bebas bahan kimia demi memelihara kesihatan wajah, misalnya penggunaan produk Taté Pure Thanaka.

Khasiat pokok Thanaka yang tumbuh di Myanmar bukanlah rahsia, malah telah digunakan oleh masyarakat di negara itu sejak 2,000 tahun lalu untuk melindungi dan mencantikkan kulit.

Batang pokok Thanaka yang dipotong kecil-kecil kemudian digiling di atas kepingan batu menjadi serbuk kayu lalu dicampurkan dengan air untuk membentuk pes iaitu kosmetik semulajadi penduduk tempatan sebelum disapu pada wajah.

Thanaka mengandungi dua sebatian aktif iaitu coumarin dan marmesin yang menyumbang sifat anti-bakteria, anti-kulat, anti jerawat dan anti-penuaan.

Dengan kata lain, Thanaka bertanggungjawab untuk menghapuskan sel-sel kulit mati secara berkesan dan mengawal minyak yang berlebihan pada wajah.

Kajian juga menunjukkan bahawa Thanaka menghalang tyrosinase iaitu enzim yang mencetuskan sintesis melanin dan mempengaruhi perubahan warna kulit.

Sehubungan itu, penggunaan biasa kosmetik Thanaka ini dapat membantu mengurangkan aktiviti melanoma (serangan menyebabkan kanser kulit) selain mencerahkan kulit pemakainya.

Dipasarkan oleh Danish Empire Angels (DEA), produk Taté Pure Thanaka ini didatangkan dalam bentuk serbuk iaitu Taté Organic Pure Thanaka dan topeng wajah iaitu Taté Rice Mask & Scrub.

DEA yang telah beroperasi sejak tujuh tahun lalu mengkhusus kepada pemasaran produk kecantikan wajah berasaskan Thanaka.

Menurut wakil jualannya, M Effendi, cuaca panas di Myanmar menyebabkan penduduknya terdedah kepada sinaran cahaya matahari yang melampau.

“Bagi melindungi kulit mereka dari persekitaran yang panas ini, orang-orang Myanmar sejak dahulu kala mengunakan krim atau pes Thanaka sebagai alternatif semula jadi dan efisien untuk perlindungan pancaran matahari.

“Fungsinya sama seperti losyen pelindung sinaran pancaran ultra unggu matahari (UV), bermakna masyarakat di negara itu sebenarnya telah maju kehadapan dalam penggunaan bahan sedemikian.

“Sepertimana umum sedia maklum, permukaan kulit tanpa perlindungan dan kerap terdedah pada sinaran UV boleh terjejas dan berisiko mengalami kanser kulit,” katanya.

Effendi berkata, Thanaka juga bersifat anti-oksidan yang tidak berminyak yang mengisi semula nutrien penting untuk kulit bagi melambatkan proses penuaan dengan mengurangkan kedutan dan garis halus.

Beliau berkata, dengan kandungan vitamin E yang tinggi, Thanaka adalah antioksidan semula jadi yang melindungi kulit daripada radikal bebas dan udara yang tercemar.

“Ia juga berfungsi sebagai bahan pelembap berkesan, mengurangkan kesan penghidratan dan penyejukan menjadikannya sesuai untuk si pemakainya terdedah pada matahari.

“Produk ini juga sesuai dan selamat digunakan pada bayi, ibu mengandung, remaja hinggalah golongan berusia.

“Sebagai makluman, di Myanmar industri penamaman pokok Thanaka juga dilakukan secara lestari dan bukan sewenang-wenangnya ditebang, jadi pada masa sama tidak berlaku isu melibatkan kemusnahan ekologi,” katanya.

Bagi mereka yang ingin mendapatkan kedua-dua produk ini, Taté Organic Pure Thanaka dijual pada harga RM39.90 manakala Taté Rice Mask & Scrub pula RM29.90 tidak termasuk kos penghantaran.

Untuk maklumat lanjut, orang ramai boleh melayari laman media sosial Instagram, Twitter dan Facebook tateskincare dan blog danishempire.blogspot.com atau menghubungi menerusi WhatsApp ke talian 012-2497 979.

Rencana dan gambar ini sumbangan Zaki Salleh bekas wartawan Kosmo

Samsung And Sustainable Textile Brand Kvadrat’s Eco-Friendly Accessory Line

Oleh
Editor Prebiu.com
-
SGG edition Galaxy S20+ case made with Kvadrat textiles

As a company that looks to the future, Samsung innovates to change people’s lives for the better. Not only does this mean creating technologies and devices that allow users to better navigate their daily lives, but it also takes the form of allowing consumers to feel confident that, with a Samsung product, they have made an environmentally-friendly choice.

Thanks to a partnership with premium Danish textile brand Kvadrat, the latest Samsung accessories for the Galaxy S20+ and Galaxy Watch Active2 are no exception.

Galaxy S20+ case made with Kvadrat textiles

Accessories for Good

When developing accessories for the Galaxy S20 series and other of the company’s latest products, Samsung made the decision to partner with Kvadrat, a company rooted in Scandinavian design tradition that has acquired the European Union’s Ecolabel certification – a certification known for its strict judgment criteria.

Following the sustainable practice of upcycling, the special Galaxy S20+ phone case is made up of re-purposed 500ml plastic bottles that are melted and reformulated into textile yarns.

Upcycling, also known as ‘creative reuse’, is the process of transforming end-of-life products into new materials that not only are of better quality than the original, but also benefit the environment. In the case of Kvadrat’s yarn-making process, one plastic bottle can be repurposed to produce 2 Galaxy S20+ phone cases.

These recycled yarns help to reduce the number of plastic bottles found in landfills and are produced in a way that reduces the amount of carbon dioxide emitted during manufacturing as compared with traditional material processes.

From Plastic Bottle to Phone Case

The plastic bottle-sourced yarn is formed in an eco-friendly process that preserves
non-renewable energy resources. Samsung is the first company among major brands in the mobile industry to have produced a phone case for its flagship device using recycled materials.

The Galaxy S20+ phone case made with textiles by Kvadrat follows the sustainable practice of upcycling by transforming end-of-life plastic bottles into recycled polyester yarns, from which cases can then be fashioned.

These recycled yarns are eco-friendly because they reduce the amount of PET bottles in landfills; in the U.S. alone, it is estimated that over 60 million of these bottles end up in landfills every single day.

Each recycled 500ml plastic bottle can create 2 phone cases, allowing users the peace of mind that with the purchase of this special phone case, they are actively contributing to the reduction of plastic pollution.

The recycled yarns are also manufactured in a way that reduces carbon dioxide emissions as compared to traditional processes. Compared to conventional polyester production methods, Kvadrat’s recycled yarns are formed in a process that consumes less energy and preserves precious oil resources.

Galaxy Watch Active2 strap made with Kvadrat textiles

Last year, Samsung announced a partnership with the UN Development Programme to support the Sustainable Development Goals (also known as the Global Goals) which address some of the biggest challenges faced around the world, including the fight for climate action.

In line with this, a portion of revenue from sales of the Samsung Global Goals edition of the Galaxy S20+ case made with Kvadrat textiles will be donated to UNDP in support of the 17 Global Goals.

As well as purchasing the Samsung Global Goals edition case, Galaxy users can also download the Samsung Global Goals app in order to discover more ways to get involved with the Samsung Global Goals initiative.

With the app, users can learn more about each of the Global Goals and the issues they seek to tackle with detailed information, facts and figures on each Goal available. The app also helps raise money for the Global Goals, firstly by allowing users to donate directly to the Global Goals on the UNDP website and secondly by collecting ad revenue for the UNDP whenever users interact with ads on the app.

In addition to producing a line of cases for the Galaxy S20+, Samsung will also be releasing straps for the Galaxy Watch Active2 made out of Kvadrat textiles and other sustainable materials for those eco-minded Watch users.

Samsung is looking to not only promote sustainable product cycles but also to provide users with more options than ever when looking to make eco-friendly choices for the future.

The Kvadrdat cover for Galaxy S20+ is available in Malaysia with a recommended retail price of RM149, in gray, green and red colour.

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