‘Ostrich’ – Samsung Electronics’ Galaxy Brand Commercial – Wins Thirteen Awards, including Seven Gold Pencils at The One Club Awards
SAMSUNG ad continues to receive high praise from award shows like Cannes Lions, The Clio Awards and D&AD Awards, totaling 36 awards
Samsung Electronics Co., Ltd. announced that it received thirteen awards including seven Gold Pencils, three Silver Pencils, three Bronze Pencils across visual effects, animation and cinematography for its ‘Ostrich’ advertisement in the Branded Entertainment category at The One Club Awards.
Produced by The One Club for Creativity, the global awards show is judged by top industry professionals and honors the best creative ideas that are setting new industry standards.
Samsung has been recognized in both the ADC Annual Awards 1, the oldest continuously running industry awards show in the world and The One Show 2 , one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment.
The commercial, which has also won awards at Cannes Lions, the Clio Awards and the D&AD Awards, features an ostrich who learns to fly after donning a Samsung Gear VR headset and launching a virtual flight simulator.
The campaign taps into the basic human urge to push beyond what is normal and demonstrates the company’s commitment to providing products and services that allow people to break boundaries and do the incredible.
“‘Ostrich’ shows the very real, human-centric story of how bold action can defy barriers. This focus on creating human value through our technology is at the core of our global marketing program and it is exciting to see it resonate with audiences as well as our peers,” said Pio Schunker, Executive Vice President and Global Head of Brand Marketing, Mobile Communications Business at Samsung Electronics.
“We’re honored to receive this recognition from one of the world’s leading non-profit
organizations celebrating creative excellence.” he said.
When Rolls-Royce announced three years ago that it would launch Cullinan, it did so in the knowledge that its customers around the world had asked it to build “The Rolls-Royce of SUVs”, with luxury, performance and usability not seen before in the SUV market.
MANY of these customers were younger, very successful high-net- worth individuals who are heavily engaged in the experience economy, and wanted a Rolls-Royce that would take them to the ends of the Earth in ultimate luxury.
Automotive mobility has always been a fast moving and dynamic business, with new concepts – such as SUVs – appearing with great regularity. But those new concepts need to be perfected in order to be adopted by those customers who will accept no compromise – the patrons of true luxury. Hence the Rolls-Royce Cullinan.
“History set our precedent, and today Rolls-Royce answers its call to action,” comments
Müller-Ötvös. “Our answer to the visionaries, adventurers, explorers and those who believe in the supremacy of liberty is the Rolls-Royce Cullinan.”
What is Cullinan?
The Rolls-Royce Cullinan is Rolls-Royce as it’s never seen before. When Sir Henry Royce said, “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it”, he could have had Cullinan in mind.
“We knew we had to offer our clients what they couldn’t find in the SUV market,” continues Müller-Ötvös. “They do not accept limitations or compromises in their lives. They are the new pioneers, and for them it’s about their sense of adventure and daring in how they live their experiences.
This approach to life demands a motor car that can go-anywhere in ultimate luxury and style – Rolls-Royce style. Hence Cullinan.”
It was clear that these new, younger and more adventurous customers wanted a Rolls-Royce that would take them completely off the beaten track and reward them with life’s most enriching experiences. What they didn’t want was a vehicle as ubiquitous as an SUV with compromises such as increased cabin noise due to the “two-box” formula; shared platforms that affect performance and comfort; the choice of being good either on-road or off-road; or a lower, more featureless SUV that blends in and becomes just another car.
“Cullinan is luxury in its purest form blended with perfect practicality and off-road capability,” comments Müller-Ötvös. “Effortless, Everywhere is not just the promise behind Cullinan. It’s the fact.”
Making luxury Effortless, Everywhere engendered an evolution in Rolls-Royce’s approach to creating an authentic Rolls-Royce SUV. The most obvious sign of this was the radical rear of Cullinan.
For the first time a Rolls-Royce has an opening tailgate, which it calls ‘The Clasp’. In a nod to the era when luggage was mounted on the exterior of the motor-car, so the occupants did not travel with their belongings, the rear profile of Cullinan is a two-part, ‘D-Back’ format, with the bustle denoting the place of the luggage. ‘The Clasp’ opens and closes in its two sections automatically at the touch of the key fob button.
The rear passenger compartment of Cullinan has been designed to offer the best seat in the house for the owner’s particular needs. Two rear configurations are offered – Lounge Seats or Individual Seats.
The Lounge Seat configuration is the more functional of the two options. With space for three passengers in the rear, it will likely be more attractive to families. The rear seats also fold down – a first for Rolls-Royce.
The seats fold electronically in a number of configurations by pressing the appropriate button in the boot or rear door pocket. One press sees each backrest effortlessly fold down, whist at the same time moving the headrests upwards to avoid making an imprint on the seat cushion.
Both seat backs can be folded completely, creating a flat load area or in a 2/3 and 1/3 split, increasing practicality even further. Rear passengers can still travel with a long load, or use the carpeted seat back as an occasional table on which to rest their precious personal items.
For those who intend to transport large items back from their adventures, the rear of Cullinan offers a large amount of space in different arrangements.
The rear compartment or boot area offers a standard 560 litres of space, growing to 600 with the parcel shelf removed. Furthermore, the base of the rear seats sit higher than the boot floor, so even with both rear seats folded, the items in the boot cannot slip forward and are safely contained, unlike in any other SUV.
But for those wishing to carry a long item back from their trip – whether it be a Mark Rothko from the Art Gallery of a newly discovered artefact from the latest archaeological dig – a loading length of 2245mm and load capacity of 1930 litres is accessed by electronically raising the boot floor to meet the seat base, allowing the item to slide through effortlessly.
Rolls-Royce’s investment in making the rear of Cullinan effortlessly and ultimately practical has the side benefit of offering a loading length longer than a Range Rover Vogue Extended Wheelbase. A very practical Rolls-Royce indeed.
Mitsubishi Outlander now comes with Special Raya Promo- All Round Monitor and Premium Leatherette Seats
MITSUBISHI Motors Malaysia (MMM), the official distributor of Mitsubishi vehicles in Malaysia, is offering special Raya bonus for the upcoming Raya 2018 celebrations!
From today until 30 June 2018, customer who book and register the Outlander 2.0-litre will get two new accessories- All Round Monitor and Premium Leatherette seats as part of Mitsubishi’s Special Raya Promo!
New Mitsubishi Outlander 2.4L
That’s not all, the Outlander 2.0-litre and Outlander 2.4-litre comes with RM4, 000 Raya bonus respectively. The Outlander 2.0-litre is priced at RM139, 988.00 while the Outlander 2.4-litre is priced at RM154, 988.00.
Customers who book and register a new Mitsubishi Triton will enjoy Raya bonus worth up to RM12, 000! Raya promotions for all Triton variants are as follows:
No
Model/Variant
OTR Price without insurance GST inclusive (RM) in Peninsular Malaysia
Raya Bonus (RM)
Warranty
1
Triton Athlete
126,990.00
4,000
All Triton variants except Triton Quest: Five years warranty or 200,000km
Triton Quest: Five years warranty or 100,000km
2
Triton VGT Adventure X
126,990.00
4,000
3
Triton VGT AT Premium
116,300.00
12,000
4
Triton VGT AT GL
103,800.00
4,000
5
Triton VGT MT
107,600.00
4,000
6
Triton MT
93,920.00
8,000
7
Triton Quest
77,390.00
8,000
Last but not least, customers who choose the ASX Compact SUV 2WD or ASX Compact SUV 4WD will receive Raya bonus up worth to RM8, 000 respectively. The ASX 4WD is priced at RM134, 300.00 while the ASX 2WD is priced at RM119, 100.00.
All Mitsubishi Outlander and ASX models come with five years warranty/unlimited mileage.
· Prices are quoted on-the-road without insurance, GST inclusive for private registration in Peninsular Malaysia (not applicable in duty free zones).
Aerial perspective of the TH Hotel & Convention Centre KLIA project
TH Properties Sdn Bhd (TH Properties) meraih anugerah 5-bintang untuk tahun kedua berturut-turut di majlis Asia Pacific Property Awards 2018 – 2019.
Anak syarikat Lembaga Tabung Haji itu diumumkan sebagai pemenang di dalam kategori Pembinaan & Reka Bentuk Hotel Baharu Terbaik untuk projek TH Hotel & Convention Centre KLIA, sekali gus diiktiraf terbaik di Malaysia untuk kategori berkenaan.
(from left to right) Abd Kadir Sahlan, TH Properties Group Board Member; Datuk Seri Johan Abdullah, TH Properties Group Board Member; Dato’ Mohzani Datuk Dr. Abdul Wahab; TH Properties Group Chairman; Dato’ Roszali Othman, Group Managing Director and Chief Executive Officer of TH Properties Group; and Dato’ Ar. Mohd Fazillah Mohd Ali, TH Properties Group Board Member celebrating their win.
Anugerah tersebut menyusuli kemenangan berganda TH Properties pada tahun lepas di mana Kumpulan itu telah merangkul tiga anugerah 5-bintang untuk projek-projeknya iaitu, TH Hotel & Convention Centre Kuching (bagi kategori Pembinaan & Reka Bentuk Hotel Baharu Terbaik), Kompleks Islam Putrajaya (bagi kategori Pembangunan Pejabat Terbaik) dan Bay Pavilions di Sydney, Australia (bagi kategori Pangsapuri Terbaik).
TH Hotel & Convention Centre Kuching juga turut merangkul anugerah peringkat antarabangsa dan Asia Pasifik bagi kategori yang sama di majlis International Property Awards 2017 – 2018 di London, United Kingdom pada bulan Disember tahun lalu.
The entrance to the TH Hotel & Convention Centre KLIA.
Lantaran itu, TH Hotel & Convention Centre Kuching diiktiraf terbaik di dunia untuk kategori
Pembinaan & Reka Bentuk Hotel Baharu.
TH Hotel & Convention Centre KLIA yang dibina di atas tapak seluas 17.725 ekar ini bakal menempatkan hotel bertaraf 4-bintang yang akan dikendalikan oleh Mӧvenpick Hotels & Resorts, Anjung Tinjau, pusat konvensyen termasuk pusat operasi haji, dan Astaka.
Hotel patuh-Syariah ini menawarkan 333 bilik serta kemudahan hotel lain seperti kolam renang berasingan untuk lelaki dan wanita, tempat permainan kanak-kanak, gim, spa dan 4 buah café dan restoran.
The female swimming pool at the TH Hotel & Convention Centre KLIA.
Dewan bankuet di kompleks itu mampu memuatkan 2,500 orang dan 10 buah bilik seminarnya mempunyai kapasiti sebanyak 15 – 20 orang sebilik.
Pembinaan kompleks ini mensasarkan skor 68 iaitu penarafan perak (silver) untuk indeks bangunan hijau atau Green Building Index. Kompleks ini bakal menggantikan Kompleks Haji Kelana Jaya, yang telah beroperasi selama 36 tahun, sebagai pusat operasi dan pelepasan haji.
Asia Pacific Property Awards merupakan sebahagian daripada komponen International Property Awards yang mengiktiraf kecemerlangan dari segi kualiti reka bentuk, pembinaan dan penyampaian projek hartanah individu dan pembangunan hartanah, seni bina dan pemasaran dari syarikat-syarikat seluruh dunia.
Inside view of the TH Hotel & Convention Centre KLIA.
Anugerah hartanah berprestij ini merangkumi rantau Afrika, Amerika Syarikat, Asia Pasifik, Arab, Kanada, Caribbean, Amerika Tengah dan Selatan, Eropah dan United Kingdom.
“Pengiktirafan peringkat antarabangsa seperti mana yang dianugerahkan kepada projek-projek TH Properties menjadi kayu ukur kepada kemajuan dan prestasi Kumpulan ini. Sebagai organisasi yang menitikberatkan mutu dan integriti, kami sentiasa mencari ruang untuk mempertingkatkan kualiti dan inovasi.
The male swimming pool at the TH Hotel & Convention Centre KLIA.
Justeru itu, anugerah ini saya dedikasikan kepada Lembaga Pengarah, sidang kepimpinan kanan dan kakitangan Kumpulan TH Properties kerana kerja keras mereka telah menyumbang kepada kejayaan ini,” kata Pengarah Urusan Kumpulan TH Properties, Dato’ Roszali Othman.
With Hari Raya Aidilfitri just a month away, the Naza Group is offering great savings and promotions at its biggest Naza Gaya Raya Autofair 2018, exclusive for customers of Naza Automall.
FROM now until 30 th June, the Naza Gaya Raya Autofair 2018 is offering a magnificent line-up of 4-wheels and 2-wheels automotive brands with amazing deals up for grabs such as cash rebates, fast-loan approval, high trade-in value, free road tax and insurance, free maintenance service, vouchers, free gifts and free monthly instalments*.
These special packages are available for the 14 brands of both used and new vehicles displayed in Malaysia’s largest motor showroom during the two-month campaign. Brands include Maserati, Brabus, Kia, Peugeot, Chevrolet, Ducati, Vespa and Indian Motorcycle among others.
Customers can also enjoy discounts of up to 15% for both new and used luxury car brands beyond the Naza Group’s automotive brands portfolio such as the Toyota Vellfire, Toyota Alphard and Toyota Harrier.
“With Hari Raya Aidilfitri just around the corner, customers are invited to bring their family and friends to Naza Automall and check out our festive offers at the Naza Gaya Raya Autofair 2018. With a variety of automotive brands there is surely something for everyone.
From brand new to quality imported preowned cars and bikes, we assure you the best deals in town, all under one roof“ said Dato’ Samson Anand George, Group CEO, Automotive Group, Naza Corporation Holdings.
Besides the fantastic savings and fast-delivery, Naza Automall customers who purchase their dream car or bike during the Naza Gaya Raya Autofair 2018 will stand a chance to win a full-expense paid 4 days 3 nights trip to catch the 2018 FIFA World Cup semi-finals live in Moscow.
Head over to the Naza Automall to find out more on how to participate and win. Additionally, in conjunction with Mothers’ Day, Naza Automall customers are also entitled to a RM500 BLVD fine dinning voucher with purchase of any 4-wheel vehicle during the Mothers’ Day weekend (12 th – 13 th May 2018).
The Naza Gaya Raya Autofair 2018 also features exclusive promotions for other businesses under the Naza Group. Naza TTDI, the group’s property arm will be offering special packages for residential property purchases which include discounts, rebates, ID vouchers, progressive interest, and free legal fees for SPA and loan agreement.
Naza College of Technology and Business is also offering merit scholarships and a RM1,000 registration and resource fee waiver for students who sign up for an education course with the college at the Naza Gaya Raya Autofair 2018.
Students who register during the campaign period at the Naza Automall will also be given the opportunity for a fully-sponsored SKM (Sijil Kemahiran Malaysia) program at Naza Academy in Gurun, Kedah.
Other fun activities during the Naza Gaya Raya Autofair 2018 include a Kid’s Corner for games, duit raya giveaways, and food trucks stationed at the venue only on weekends.
Visit the Naza Gaya Raya Autofair 2018 at Naza Automall, to check out what Naza has instore and join in on the fun! Located in Petaling Jaya, Selangor, the Naza Automall is open from 9am to 6pm on weekdays and from 10am to 7pm on weekends.
*Promotions are subjected to individual automotive brands.
Menjelang musim Ramadan ini, KFC Malaysia menjemput para pelanggannya menikmati menu enak menerusi sensasi ayam rangup terbaharu – KFC Nacho Cheezy Crunch.
HIDANGAN masa terhad ini menyajikan sesuatu yang berbeza dengan kombinasi kerangupan nacho bersama Keju Jalapeno lazat yang pasti menambat hati setiap penggemar ayam goreng di luar sana.
Kerangupan yang tiada tandingan di dalam hidangan KFC Nacho Cheezy Crunch ini dihasilkan daripada lapisan kepingan nacho yang digoreng keemasan bersama ayam empuk KFC Hot & Spicy. Ciptaan yang menggamit selera ini diperhebat dengan sos Keju Jalapeno bagi kelazatan yang benar-benar memuaskan.
“Kami mempersembahkan inovasi terbaru ini khas buat pencinta ayam goreng yang sentiasa mengidamkan lebih keju dan lebih kerangupan. Ayam Hot & Spicy kegemaran ramai disalut sempurna dengan kepingan nacho, dihidang pula bersama sos Keju Jalapeno menghasilkan kerangupan yang tiada bandingan.
Setiap gigitan pasti memberi lebih kenikmatan,” kata Naib Presiden Kanan KFC Malaysia, Ling Mee Jiuan.
“Sempena bulan Ramadan yang bakal tiba ini, kami berharap Nacho Cheezy Crunch dapat membawa keceriaan kepada anda dan seisi keluarga ketika berbuka,” tambah beliau.
KFC Nacho Cheezy Crunch boleh didapati di dalam kombo 2 ketul dan 3 ketul ayam. Bermula daripada RM14.90, setiap kombo didatangkan bersama sos Keju Jalapeno, hidangan sampingan KFC iaitu kentang putar dan coleslaw, serta minuman SJORA yang menyegarkan.
Dapatkan KFC Nacho Cheezy Crunch di setiap restoran KFC seluruh Malaysia bermula 8 Mei
2018, sementara stok masih ada! Untuk maklumat lanjut, sila layari: www.kfc.com.my
Schools vie for the Malaysia Airports Chairman’s Challenge Trophy in the Super Schools Rugby Fifteens 2018
COMING into its fifth year of championship, the Super Schools Rugby Fifteens saw participation from seven elite rugby playing schools vying for the Malaysia Airports Chairman’s Challenge Trophy.
The championship finals between Malay College Kuala Kangsar (MCKK) and Sekolah Menengah Sains Hulu Selangor (SEMASHUR) will be held on 6 May 2018 at the Proton City Stadium, Tanjung Malim, Perak.
Malaysia Airports Managing Director, Datuk Badlisham Ghazali said, “One of the pillars in our CSR framework focuses on Education and Leadership among Malaysian youths and one of the programmes is through sports.
We believe that sports is a healthy activity that provides good grounding for youths to build character and inculcate the right attitude towards achieving success, not only in sports but also in life.”
Badlisham added, “This is also part of our national contribution in enhancing our country’s sporting standards. Rugby can be a sport that has the potential to achieve the same level of success as what badminton and squash have brought to Malaysia. In fact, we are happy to see that several of the former students who used to play in this tournament are now playing at national level championships.”
The tournament which kicked off on 29 April 2018 also saw participation from an additional 11 schools playing in the Ragbi Perdana League. According to Malaysia Airports general manager of corporate communications Nik Anis Nik Zakaria who was at the press conference held at Lapangan Terbang Sultan Abdul Aziz Shah, Subang held this afternoon, the winner of the Ragbi Perdana League will also have the opportunity to be invited to vie for the challenge trophy in the following year.
“We are happy to see increased interest and participation from more schools since we first started our sponsorship. Not only that, the tournament is now endorsed by the Ministry of Education, Ministry of Youth and Sports and the Malaysian Rugby Union,” she added.
Nik Anis also mentioned that Malaysia Airports has also sponsored other school sporting activities through its Airports@Sports programme such as their recent contribution to SK Subang for their rugby and archery sports development.
Other schools playing in the Super Schools Rugby Fifteens 2018 include Sekolah Tuanku Abdul Rahman (STAR), Sekolah Dato’ Abd Razak (SDAR), Sekolah Sultan Alam Shah (SAS), Sek Men Sains Selangor, and Victoria Institution (VI).
RHB Bank JB City Square Branch relocates to KOMTAR JB City Centre
RHB Bank Berhad, (RHB Bank) Malaysia’s fourth largest fully integrated financial services group, relocated its Johor Bahru City Square branch to its new premises at KOMTAR Johor Bahru City Centre (KOMTAR JBCC). RHB KOMTAR JBCC will be offering the full suite of banking products and services.
The opening of RHB KOMTAR JBCC by Dato’ Khairussaleh Ramli, Group Managing Director, RHB Banking Group, marks another milestone for the Group as the bank enhances its presence across the country to serve customers better.
RHB Bank has 21 branches in the Southern Region of Johor Bahru, and RHB KOMTAR JBCC is one of 16 RHB branches located in Johor Bahru’s city centre.
“RHB is pleased to be able to position ourselves at the epicentre of JB’s business activities and to provide customers with better access to financial solutions and conveniences. Johor Bahru holds excellent potential for us to grow our business with its 3.7 million population, and its current rapid development and transformation as the new economic powerhouse in the southern corridor of Peninsular Malaysia,” said Dato’ Khairussaleh Ramli, Group Managing Director, RHB Banking Group, in his speech at the branch opening.
KOMTAR JBCC was chosen due to its central location with high visibility and easy accessibility for customers, and to capitalise on the robust commercial activities in the rapidly developing economic hub of JBCC.
The location is close to Bangunan Sultan Iskandar Customs, Immigration and Quarantine Complex (CIQ) through which approximately 300,000 Malaysians and tourists pass on a daily basis.
The branch will be able to support the business activities in the vicinity by providing customers with versatile financial products and services in view of existing as well as upcoming residential and commercial property developments within and around JBCC.
The RHB Bank KOMTAR JBCC Branch will be led by Shahrol Salim, who will be assisted by 28 staff, including 3 Personal Bankers and 3 Relationship Managers, who are ready to provide financial advisory services to suit customers’ business and personal banking needs.
Malaysia Airports akan memberikan sepenuh kerjasama dan sokongan kepada Jabatan Imigresen Malaysia (JIM) berikutan pengumuman yang telah dibuat berkenaan sistem Pra-Pelepasan Jemaah Haji di KLIA.
INISIATIF Malaysia Airports yang bakal memanfaatkan seramai 36,480 jemaah haji bagi tahun 2018 dilihat sebagai satu langkah yang amat proaktif terutama bagi pengurusan jemaah yang baru pertama kali menunaikan rukun Islam kelima itu.
Pengarah Urusan Malaysia Airports Datuk Badlisham Ghazali, “Kami amat menyambut baik pelaksanaan sistem pengurusan yang sistematik dan pantas ini. Musim haji merupakan antara musim tersibuk di lapangan terbang.
Bukan sahaja pengurusan kemudahan di lapangan terbang sahaja perlu diambil kira, malah pengurusan penumpang juga turut diutamakan. Sebagai pengendali lapangan terbang, kami turut berasa gembira kerana Malaysia terpilih sebagai negara pertama di dunia bakal menggunakan sistem Pra-Pelepasan Jemaah Haji seperti yang diumumkan”.
Ujar Badlisham lagi, menerusi inisiatif serta pelaksanaan sistem ini tidak lama lagi, KLIA bakal dilihat sebagai sebuah hab serantau yang dapat memberi pengalaman baru kepada para pengguna terutamanya kepada jemaah haji yang sudah berumur kerana bukan sahaja dapat memudahkan urusan mereka, malah memberikan keselesaan disamping menjimatkan masa.
Sebuah kawasan parkir jangka panjang (LTCP) serta perkhidmatan bas shuttle percuma turut disediakan oleh pihak Malaysia Airports sebagai salah satu persiapan menghadapi musim haji serta peningkatan bilangan pengguna di KLIA, disamping 2 minit masa menurunkan penumpang di bahu jalan masuk ke lapangan terbang.
Selain dari kereta Volvo dan London Taxi, terdapat satu lagi jenama kereta yang dikenali sebagai Lynk & Co, yang dimiliki oleh pembuat kereta terkenal iaitu Zhejiang Geely Holding Group. Kereta jenama ini dipasarkan khusus sebagai usahasama Geely dan jenama dari Sweden iaitu Volvo.
JENAMA ini sudahpun mendapat sambutan, dan menarik perhatian para belia professional dengan berunsurkan sebuah kereta yang moden, reka bentuk yang bergaya serta connectivity di dalam kereta.
Kereta-kereta tersebut menekankan aspek perhubungan dan komunikasi. Sekiranya anda merasakan bahawa sesebuah kereta itu mempunyai jiwa, maka jenama ini adalah jawapan yang tepat.
Bagi Hazree Hashim dari Pesat Auto Sdn Bhd, beliau berpendapat, “Cawangan mereka adalah mengenai gaya hidup. Jika anda berada di Malaysia, anda akan dapat merasakan seperti berjalan masuk ke dalam pusat membeli-belah Pavilion, dengan pencahayaan yang digunakan, aura, malah kualiti perabot yang digunakan di cawangan itu.
Anda seolah-olah ada di tempat yang mewah ketika berada di cawangan itu. Apa yang kami boleh perkatakan ialah ianya mewah tetapi cukup sederhana.”
“Reka bentuk yang diadaptasikan di cawangan ini seakan sebuah pentas fesyen, yang sungguh bergaya. Di samping itu, bahagian dalamannya pula membawa gaya hipster, tidak seperti di tempat yang lain dan dapat dilihat sebagai satu usaha dari mereka untuk tampil berbeza dari pasaran luar.
Rasa seperti inilah yang diinginkan oleh belia zaman kini. Pada masa kini, kereta yang dibeli dilihat untuk memenuhi pilihan gaya hidup, dan bukannya sekadar sebuah pengangkutan,” tambah Hazree.
Bagi Jeffrey Ngu Heng Hing, daripada Ngu’s Motor Service Sdn Bhd, “Kereta ini menawarkan pelbagai teknologi, pilihan warna yang menarik, reka bentuk papan pemuka yang sederhana, dan model kereta ini dikenali sebagai 01, yang merupakan strategi pemasaran yang hebat, sesuatu yang mudah untuk diingati dan senang untuk dikaitkan dengan pelbagai perkara, seperti dalam nombor 01.”
“Selain itu juga, kereta tersebut turut dilengkapi dengan waranti seumur hidup, oleh itu ini akan meningkatkan keyakinan pelanggan untuk memiliki kereta ini yang akan memudahkan mereka.
Sebagai permulaan, ini akan terbukti sebagai satu SUV yang hebat,” kata Jeffrey Ngu.
“Selepas berkunjung ke cawangan ini, saya yakin untuk mencontohi apa yang saya lihat. Di ruangan sudut cawangan ini, kami dapat melihat terdapat butiran maklumat pelanggan yang mempamerkan rekod penghantaran yang boleh dilihat oleh orang ramai.
Terdapat juga nama-nama Penasihat Jualan, para pelanggan, serta jadual penghantaran kereta mereka. Ini adalah perkara yang baharu, dan saya ingin melakukan perkara yang sama di cawangan saya.
Maklumat-maklumat seperti itu dapat memberikan gambaran yang jelas tentang apa yang berlaku kepada setiap kereta pelanggan, serta titik rujukan yang cepat dan berguna,” kata Azizulmu’min Mohd Hussain Malim dari Rohamas Corporation Sdn Bhd.
Bagi Ha Yih Wei pula dari Juara Mulia Motor Sdn Bhd, “Ia adalah satu pengalaman yang berbeza ketika berkunjung ke cawangan Lynk & Co, sama ada dari segi rasa dan rupa. Bahagian dalamannya juga terdapat gambar yang dilekatkan pada dinding yang mempamerkan sekumpulan wanita muda dan lelaki dengan kata-kata atau slogan mengenai gaya hidup.
Terdapat satu slogan yang menggambarkan kata-kata seperti “Lahir keseorangan tetapi tidak kesepian” – bayangkan ini adalah cawangan menjual kereta, tetapi berapa ramai yang dapat menjiwai mesej ini.
Mesej yang ringkas tetapi penuh makna terutama mereka yang ingin memiliki kereta dan menonjol di kalangan orang ramai. Pengalaman ini adalah benar-benar istimewa bagi kami.
