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AirAsia Raih Anugerah Emas Di Anugerah Jenama Putra 2018

AirAsia telah meraih anugerah emas di bawah kategori Pengangkutan, Perjalanan serta Pelancongan bagi tahun kesembilan berturut-turut di majlis Anugerah Jenama Putra 2018.

ANUGERAH tersebut diterima oleh para kru kabin AirAsia, yang merupakan duta jenama syarikat penerbangan itu di Hotel Majestic, Kuala Lumpur, baru-baru ini.

Diiktiraf oleh Perbadanan Pembangunan Perdagangan Luar Malaysia (MATRADE), Anugerah Jenama Putra yang berprestij ini mengukur jenama berdasarkan pilihan pengguna dalam pelbagai kategori.

Ketua Penjenamaan Kumpulan AirAsia Group Rudy Khaw berkata, “Kami amat berbesar hati kerana sekali lagi menjadi pilihan para pengguna untuk tahun kesembilan berturut-turut.

“Kami percaya bahawa tambang rendah tidak bermakna perkhidmatan berkualiti rendah dan anugerah ini menjadi bukti bahawa tambang rendah mempunyai lebih nilai apabila jenama kami terus menjadi pilihan dan aspirasi kepada para tetamu kami,” katanya.

Dianjurkan oleh Persatuan Ejen Periklanan Bertauliah Malaysia (4As) dengan kerjasama Anugerah Jenama Paling Bernilai Malaysia (MMVB), Anugerah Jenama Putra merupakan anugerah jenama utama di Malaysia.

Anugerah tersebut menggunakan metodologi penyelidikan yang menyeluruh merangkumi 6,000 pengguna yang mengambil bahagian untuk menentukan jenama pilihan Malaysia dalam pelbagai kategori, dengan tiga jenama teratas yang terpilih dianugerahkan Emas, Perak atau Gangsa.

Untuk promosi dan aktiviti terkini AirAsia, sila ikuti AirAsia di Twitter (twitter.com/AirAsia), Facebook (facebook.com/AirAsia) dan Instagram (instagram.com/AirAsia).

TNB Research Arm In Joint Collaboration For Malaysia’s First Biomass Water Washing Demo Plant

TNB Research Sdn Bhd joint collaboration with South Korea’s KEPRI and Detik Aturan Sdn Bhd

TENAGA Nasional Bhd (TNB), through TNB Research Sdn Bhd has teamed up with two other companies on a demonstration plant that cleans and removes impurities from palm oil empty fruit bunches (EFB) used in the production of premium biomass pellet.

From left Detik Aturan Managing Director, Khairil Annuar Khalid; Managing Director of TNB Research, Ir. Dr. Zainul Asri Mamat and KEPRI President, Dr. Sung Hwan Bae at the lauch of the demo plant

The pellet is manufactured as fuel for power generation.

TNB Research, together with KEPRI, the research institute of KEPCO, South Korea’s largest electric utility and Detik Aturan Sdn Bhd (DASB), a Malaysian biomass pellet producer, last Tuesday launched the demonstration plant, Malaysia’s first Biomass Water Washing Demonstration Plant.

TNB Research is a wholly-owned subsidiary and the research and development (R&D) arm of TNB. Presently, it is undertaking research activities and providing engineering services in developing the residue of palm oil industries to convert into high value-added products.

Speaking at the launch ceremony, Detik Aturan Managing Director, Khairil Annuar Khalid described the company’s involvement in the project — by providing a location for the demonstration plant, as proof of its commitment towards a cleaner and healthier environment.

Meanwhile, KEPRI President, Dr. Sung Hwan Bae said as South Korea’s leading electrical technology developer, the institute was delighted to support the expansion of the potential of commercially high-value biomass pellet as fuel supply for power generation.

Managing Director of TNB Research, Ir. Dr. Zainul Asri Mamat, added: “Thanks to emerging technologies, the global biomass business is experiencing an era of rapid change.”

He said the collaborative effort on the demonstration plant would ensure that the biomass pellet industry remains at the forefront in leveraging those changes.

At the launch, the three parties also signed a memorandum of understanding (MOU) to promote bilateral cooperation in technology, competency and capability as well as business opportunities on biomass business, worldwide.

Samsung Malaysia Electronics Wins Three Awards At 2018 Putra Brand Awards

Samsung Malaysia Electronics Wins Three Awards and Marketer of the Year at the 2018 Putra Brand Awards

SAMSUNG Malaysia Electronics has provided unparalleled devices and services to its consumers, leading the innovation and ecosystem that enables connection through seamless experiences.

This commitment to its consumers was recognised at the 2018 Putra Brand Awards, where Samsung won two esteemed Gold awards under the “Communications Devices” and “Camera,

IT and Office & Business Equipment” categories. Moreover, Samsung took home a Silver award for its contribution to “Personal, Household & Outdoor Appliances” segment as well.

“We have been putting in immense efforts to creating, providing, and adding value to our consumers’ lives.

Being recognised for our efforts at the Putra Brand Awards has motivated and humbled us at the same time.

We promised to keep up what we have been doing and continue to provide innovative technologies that will help our consumers break through barriers and do things they never thought were possible,” said Yoonsoo Kim, President of Samsung Malaysia Electronics.

Apart from the three awards, Samsung also won “2018 Marketer of the Year” at the Putra Brand Awards, in acknowledgment of Samsung’s brand philosophy over the past year.

“This achievement is definitely one that we are extremely proud of. We take pride in creating meaningful and relevant campaigns, tying our innovative products to purposeful stories that are happening around us.

Our focus, moving forward, is to continue being better in our engagement with our consumers and ensuring that these relationships are upheld,” added President Kim.

The Putra Brand Awards is an annual premier brand awards event in Malaysia. Launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with the Malaysia’s Most Valuable Brands (MMVB), it recognises brand building as an integral business investment, measured by consumer preference.

In determining its winners, the Putra Brand Awards utilises a robust consumer research method in which 6,000 consumers vote for their favourite brands within multiple categories, therefore establishing Malaysian consumers themselves as the judges and award-givers of this distinguished event.

Saudagar Rim Rawang (SDGR) Opens It’s First Goodyear Autocare Concept Outlet

Goodyear Autocare Concept Outlet continues to expand aggressively offering its holistic tire shopping experience to meet the automotive care needs of today

SAUDAGAR Rim Rawang better known as SDGR has partnered with Goodyear Malaysia Berhad to launch its first Goodyear Autocare outlet in Batu Caves.

The growing number of Goodyear Autocare Concept outlets within the Klang Valley region is also part of Goodyear’s strategy to expand aggressively, making it convenient and accessible for customers to enjoy the refined Goodyear Autocare service.

Located along Jalan Sungai Dua, Batu Caves, this outlet comes equipped with state-of-the-art service bays and comprehensive automotive service kits, designed to offer customers a differentiated automotive care experience.

Managing Director of Goodyear Malaysia Berhad, Ben Hoge said “to redefine our customer’s experience, we rolled out the new Goodyear Autocare outlet concept since 2016 that combines impactful visuals, comprehensive products and service offering, and modern outlet design to make the tyre purchasing journey different here in our outlets for today’s discerning customers.

“This is an inaugural partnership between Goodyear and SDGR. It reflects Goodyear’s commitment in offering a competitive advantage for its partners, from the areas of product and knowledge support, wide range of product availability, to services and after-sales support.

We always seek ways to support our partners and be a part of their journey as they expand their business with the establishment of more Goodyear Autocare outlets under their belt,” added Ben.

As one of the top names in the sales of rims and tires, the outlet’s officiating ceremony was graced by Ben Hoge, Managing Director, Goodyear Malaysia Berhad; Chee Lip Choon, Sales Director, Goodyear Malaysia; Mohd Sany Hamzan, member of parliament for Taman Templer; Brigadier General Mislan Anuar; Professor Dr. Ibrahim Hashim; as well as Iskandar Zabani and Loh Chee Hoe, co-owners of SDGR.

To offer a holistic shopping experience, SDGR not only offers some of the latest Goodyear tires, including the Eagle F1 Asymmetric 3 and the Goodyear Assurance Triplemax 2, which will be officially launched in November and is the successor of the legendary Goodyear NCT5, but a wide selection of performance rims as well.

The outlet is also equipped to provide a variety of car servicing options and has a selection of automotive accessories for sale.

Iskandar Zabani and Loh Chee Hoe, founder of SDGR shared “After building SDGR as a household brand in the rims industry, we are always looking out for ways to expand our business. We are very excited to have this venture with Goodyear, tapping into their deep product knowledge and business support to expand our presence within the Klang Valley region.”

Ben shared, “The partnership with SDGR Trading is among the many first of such ventures as we seek to expand our retail network nationwide, collaborating with retailers to continue serving our customers better.

In line with our 120th anniversary celebration this year, we have also in placed plans to further expand our automotive care service, on top of building our premium line of tire offerings and various consumer promotional activities to make it a good year!’

The growth of new vehicle segments and automotive technology signals the need for outlets today to be equipped with a comprehensive range solutions for today’s automotive needs.

In order to support that, Goodyear Malaysia will be adding 28 new stores alongside 38 refurbished stores in 2018. This brings the grand total to 66 shops that feature the new Goodyear AutoCare concept, which is designed all for the love of driving.

About Goodyear

Goodyear is one of the world’s largest tire companies. It employs about 64,000 people and manufactures its products in 48 facilities in 22 countries around the world.

Its two Innovation Centres in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.

In 1908, The Goodyear Tire & Rubber Company began buying rubber from Malaysia via Singapore for its worldwide operations, with the sale of Goodyear products in Malaysia beginning in 1929.

Goodyear Malaysia Berhad established its own manufacturing plant based in Shah Alam, Selangor in 1972, which went on to become the company’s first tire plant to be certified for ISO 9002 standards in 1992.

NGO Antarabangsa Serah Masjid Ke-5 Di Kemboja

Penantian penduduk Kampung Kabai di Kemboja selama lima tahun untuk memiliki masjid sendiri berakhir.

SERAMAI kira-kira 200 keluarga penduduk Islam di Kampung Kabai, Kemboja melahirkan kesyukuran dan gembira apabila impian untuk mendapat masjid sendiri tercapai apabila masjid itu sudah siap dibina sepenuhnya oleh NGO Antarabangsa.

Masjid yang mampu memuatkan kira-kira 600 jemaah lelaki dan 200 jemaah wanita itu mula dibina pada awal Januari lalu dan siap sepenuhnya pada akhir Oktober membabitkan kos kira-kira USD100,000.

Dikenali sebagai Masjid Al-Mansoriah itu dibina diatas tanah seluas 3 ekar oleh kontraktor tempatan yang dilantik dan berjaya menyiapkannya dalam tempoh 10 bulan seperti yang ditetapkan.

Pengerusi dan Ketua NGO Antarabangsa, Datuk Dr Mustapha Ahmad Marican berkata, masjid itu mempunyai keunikan tersendiri kerana kos pembinaannya yang paling murah iaitu USD100,000 dan warna masjid berilhamkan dari Masjid Sultan Mohamad ke-5 di Labuan, Sabah yang keseluruhannya berwarna biru.

Datuk Dr Mustapha Ahmad Marican berdiri megah dihadapan masjlid ke-5 dibina oleh NGO Antarabangsa di Kemboja

“Justeru, saya menyeru penduduk Kampung Kabai ini dapat memanfaatkan sebaik mungkin kemudahan masjid ini dengan bekerjasama menjaga aspek kebersihan dan kesucian masjid ini selain menggunakannya untuk memupuk perpaduan sesama masyarakat Islam.

“Kampung ini juga mempunyai penduduk Islam dan bukan Islam tetapi mereka amat rapat misalnya setiap petang mereka bermain bolasepak bersama dan pergi ke kebun bersama.

“Inilah contoh yang perlu kita ikuti dan saya harap penduduk dapat menghidupkan masjid ini dengan pelbagai aktiviti keagamaan dan bergotong-royong membersihkan masjiid supaya masjid sentiasa bersih dan cantik,” katanya dalam kunjungan ke Kemboja, baru-baru ini.

Sementara itu, Ketua Kampung Kabai, Ayub Isa berkata, pihaknya amat berterima kasih kepada NGO Antarabangsa kerana usaha gigih menjadikan impian penduduk memiliki sebuah masjid menjadi kenyataan.

“Kami semua akan memastikan masjid ini dijaga dengan baik dan penduduk di sini sudah lama berharap mempunyai  sebuah masjid. Hari ini kami bersyukur kerana mendapat sebuah masjid yang cantik berwarna biru dan warna ini jarang sekali kita lihat di Kemboja,” katanya.

Mustapha menambah, masjid itu adalah masjid ke-5 yang dibina oleh NGO Antarabangsa di Kemboja dan pihaknya akan berusaha membantu masyarakat Islam Kemboja tetapi pada masa sama berharap masyarakat Islam di negara ini juga berubah.

“Kita perlu berusaha dan jangan terlalu mengharap pada orang semata-mata. Kita mesti berubah untuk meningkatkan taraf kehidupan kita barulah kita boleh menjadi contoh daripada segi kerjasama, muafakat dan hidup dalam suasana harmoni.

“Saya juga berharap lebih ramai generasi muda dapat datang ke masjid kerana kita juga membina kemudahan tempat bersukan dan menggalakkan penduduk kampung berniaga setiap kali ada acara bermain bola sepak,” katanya sambil menambah ini adalah salah satu sumber pendapatan yang boleh dimanfaatkan oleh penduduk kampung.

Jom Lihat Lebih Dekat ‘Safety Car’ MotoGP BMW M5 Di Kuala Lumpur Esok

Kereta Rasmi MotoGP bakal membuat kemunculan di jalan raya Kuala Lumpur untuk acara sukan permotoran yang terbesar di dalam negara.

BAGI turutan musim yang ke-20, BMW M GmBH kembali ke litar lumba di Kejuaraan Dunia MotoGP 2018 untuk menerajui penunggang-penunggang motosikal yang terbaik di dunia melalui barisan kenderaannya di hadapan.

Setiap musim, BMW M GmBH mencipta sorotan yang baharu Kereta Keselamatannya.

Model-model yang terbaharu serta inovasi teknikal yang memberangsangkan menjadikan Kereta Keselamatan MotoGP BMW M yang terdahulu, terkini dan yang akan datang begitu istimewa.

Menjelang acara yang mengujakan ini di Malaysia, peneraju baharu dalam barisan Kereta Keselamatan, Kereta Keselamatan MotoGP BMW M5 dengan Komponen Prestasi BMW M akan membuat penampilan di Kuala Lumpur melalui sebuah konvoi yang merangkumi jentera BMW M5, BMW 530i M Sport, BMW S 1000 RR, serta Motor Keselamatan BMW S 1000 RR.

Konvoi tersebut akan membuat ‘pit stop’ di Bangsar Village II, di mana satu sesi suai temu bersama pakar MotoGP BMW M dan Juara Dunia sebanyak tiga kali, Loris Capirossi akan diadakan.

Para peminat juga boleh menyertai cabaran teka-teki Motosikal Keselamatan BMW S 1000 RR dan berpeluang untuk memenangi tiket grandstand utama bagi acara Grand Prix Motosikal Malaysia yang akan berlangsung dari 2 hingga 4 November 2018.

Butiran mengenai ‘pit stop’ tersebut adalah seperti berikut:

Tarikh: 31 Oktober 2018, Rabu
Waktu: 12:00 Tengah hari
Lokasi: Bangsar Village II
2, Jalan Telawi 1,
Bangsar Baru 59100, Kuala Lumpur.

Jangan lupa untuk mengunjungi laman Facebook BMW Malaysia kerana tiket grandstand tambahan juga disediakan.

Mitsubishi Motors Year End Cash Rebates 2018

Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi vehicles in Malaysia, is offering attractive cash rebates for the upcoming Year End festivities 2018.

From now until end of December 2018, customers who book and register a new Mitsubishi Outlander – the Outlander 2.0-litre and Outlander 2.4-litre will get Year End cash rebates up to RM8, 000.

Mitsubishi Triton Athlete- Cash rebate up to RM8,000

The Mitsubishi Outlander 2.4-litre is currently selling fast and has limited stock. The Outlander 2.0-litre is priced at RM137, 888.00 while the Outlander 2.4-litre is priced at RM152,888.

The Mitsubishi Outlander recently won ‘Best Family Ride’ at the CarSifu Editor’s Choice Awards 2018 and ‘Family SUVs of Malaysia’ award at the Cars of Malaysia awards 2018.

Customers who book the Mitsubishi Triton pick up truck will enjoy Year End cash rebates up to RM8, 000. Year End promotions for all Triton variants are as follows:

No Model/Variant Price (RM) Year End Cash Rebate (RM) Warranty
1 Triton Athlete 129,650.00 8,000 All Triton variants except Triton Quest: Five years warranty or 200,000km

Triton Quest: Five years warranty or 100,000km

2 Triton VGT Adventure X 129,270.00 8,000
3 Triton VGT AT Premium 118,560.00 8,000
4 Triton VGT AT GL 105,990.00 8,000
5 Triton VGT MT 109,600.00 8,000
6 Triton MT 95,610.00 5,000
7 Triton Quest 78,890.00 5,000

 

The Mitsubishi Triton recently received the ‘Pick Up Trucks of Malaysia’ award at the Cars of Malaysia awards 2018.

Last but not least, customers who opt for the Mitsubishi ASX 2WD and ASX 4WD Compact SUV will receive Year End cash rebates up to RM8, 000. The Mitsubishi ASX 2WD is priced at RM 118,866.00, while the Mitsubishi ASX 4WD is priced at RM 133,336.08.

Mitsubishi Triton VGT MT- Cash rebate up to RM8,000

In addition, Mitsubishi Motors customers who service their Mitsubishi cars from 1 – 30 November will receive up to 20% discount on selected parts, additives at an attractive price and a free Popsocket Phone Holder with every service.

·      Prices stated are OTR price without insurance (10% SST inclusive) for individual private owners only in Peninsular Malaysia and not applicable in duty free zones.

·      Year End Promotions is valid until 31 December 2018 only.

·      Terms and Conditions Apply.

Huge Crowds At Huawei Mate 20, Mate 20 Pro, MateBook D And MateBook X Pro Sales Launch

Mate20 Series Launch Pavilion

The sales launch roadshows for the Huawei Mate 20, Mate 20 Pro, MateBook X Pro and MateBook D received overhelming response from public.

WITH huge crowds gathering at Pavilion KL, the Huawei Mate 20 and Mate 20 Pro came to Malaysia at RM2,799 and RM3,599 respectively.

Mate20 Series Launch Penang

Also coming to Malaysia was the Huawei MateBook X Pro with 8th Generation Intel Core i7 from RM6,999. The MateBook X Pro with Intel Core i5 came in for RM4,999 while the MateBook D got priced from RM2,999.

Freebies like a Bluetooth Mouse, Huawei Backpack, Leather sleeve case and one year Microsoft Office 365 subscription were also included.

Jeff Chin

While Huawei Malaysia were well prepared for the huge crowd of Huawei Mate 20 series users, the Huawei Matebook series unexpectedly sold out on the first day of sales.

New customers will have to place bookings at the roadshows and all HUAWEI Experience Stores. In addition, customers can also purchase the HUAWEI MateBook series at SenQ and Lazada online stores.

Penerbangan Sulung AirAsia Dari Klia 2 Tiba Di Danau Toba

Penerbangan sulung AirAsia dari Kuala Lumpur ke Silangit – Danau Toba tiba di Lapangan Terbang Silangit kelmarin, yang merupakan destinasi terbaru syarikat penerbangan tersebut di Asean.

PENERBANGAN AirAsia AK411, yang dikendalikan oleh Airbus A320, berlepas dari Lapangan Terbang Antarabangsa Kuala Lumpur 2 (klia2) pada jam 10:40 pagi kelmarin dan tiba di Lapangan Terbang Silangit pada jam 11:00 pagi (waktu tempatan).

Lapangan Terbang Silangit merupakan pintu masuk utama ke Danau Toba, sebuah tasik gunung berapi terbesar di Asean dan salah satu tasik terindah di dunia.

Satu majlis untuk meraikan ketibaannya telah diadakan di Lapangan Terbang Antarabangsa Silangit yang dihadiri oleh para tetamu kehormat, termasuklah Setiausaha Penyelaras Menteri Hal Ehwal Maritim, Agus Purwoto; Kakitangan Khas kepada Menteri Pelancongan bagi Infrastruktur Pelancongan, Judi Rifajantoro.

Hadir sama Ketua Unit Penerbangan Komersial Berjadual Kementerian Pengangkutan, Tri Danarsih; Ketua Daerah Tapanuli Utara, Nikson Nababan; Ketua Daerah Toba Samosir, Edward D. Siagian; Ketua Pegawai Eksekutif Pihak Berkuasa Danau Toba; Pengurus Besar Eksekutif Bahagian Perkhidmatan Komersial Angkasa Pura II, Dorma Manalu; Pengurus Besar Eksekutif Lapangan Terbang Antarabangsa Silangit, M. Hendra Irawan; Ketua Pegawai Eksekutif AirAsia Malaysia, Riad Asmat dan Ketua Pegawai Eksekutif Kumpulan AirAsia Indonesia, Dendy Kurniawan.

Riad Asmat berkata, “Sebagai syarikat penerbangan Asean, kami berbangga kerana dapat menghubungkan dunia lebih dekat ke Danau Toba, yang merupakan salah satu permata tersembunyi di Asean.

Menerusi perkhidmatan Fly-Thru kami, para tetamu dari 20 buah bandar kini boleh melawat Silangit dengan satu hentian di Kuala Lumpur. Kami juga berharap dapat bekerjasama dengan semua pihak, terutamanya kerajaan Indonesia dalam membangunkan Danau Toba sebagai salah satu daripada 10 destinasi pelancongan utama.

Menerusi perkhidmatan AirAsia Fly-Thru, para tetamu dari 20 buah bandar seperti Kota Kinabalu, Johor Bahru, Kuching Guangzhou, Chongqing, Changsha, Chengdu, Hangzhou, Hong Kong, Beijing, Shanghai, Shenzhen, Xi’ An, Taipei, New Delhi, Hyderabad, Chennai, Melbourne, Sydney, dan Singapura kini boleh melawat ke Silangit – Danau Toba dengan lebih lancar melalui Kuala Lumpur.

Para tetamu Fly-Thru boleh menyambung penerbangan dan bagasi mereka terus ke destinasi akhir tanpa perlu melepasi imigresen di hab transit.

Rolls-Royce Debuts ‘Spirit Of Ecstasy’ Fabergé Egg

From Kings and Queens to entrepreneurs, many of the most prominent and wealthy collectors of the 20th and 21st century have been beguiled by the lure of a Fabergé Egg.

WITH just 50 pre-1917 Imperial Eggs completed, these exceptionally precious creations are some of the most valuable and coveted objects ever to have been made.

Now, in a contemporary fashion, a new Fabergé Egg has been created. Two of the world’s most esteemed houses of luxury have joined forces to create one unique objet d’art, for one discerning patron.

Rolls-Royce Motor Cars and Fabergé proudly announce the ‘Spirit of Ecstasy’ Fabergé Egg.

For the first time in history, an iteration of the Spirit of Ecstasy, the enigmatic mascot that has adorned Rolls-Royce motor cars since 1911, is cocooned in an exquisite, contemporary, Fabergé Egg.

The design, conceived by Rolls-Royce Designers Stefan Monro and Alex Innes and rendered by Fabergé Lead Designer Liisa Talgren, has been brought to life by Fabergé workmaster Paul Jones, creating a contemporary interpretation of one of the world’s most fabled and prized possessions.

Spirit of Ecstasy Faberge Egg Sketch RR

The commissioning of a Rolls-Royce motor car is often a seminal moment for the patron, so too is the commissioning of a Fabergé Egg.

Indeed, this ‘Spirit of Ecstasy’ Fabergé Egg, the second to be commissioned in the ‘Imperial Class’ since 1917 – a category reserved only for Fabergé’s most illustrious creations – celebrates the history, heritage and legend for which both Rolls-Royce and Fabergé have been revered over more than a century.

Both brands have navigated the vicissitudes of time and continue to produce the apogee of modern, highly sought after, true luxury items. The Egg is destined for the residence of a great collector of both brands.

The Egg connects the elements that lie at the very core of each marque – the Spirit of Ecstasy, the illustrious muse that has guided each Rolls-Royce motor car for over a century, and the form of a Fabergé Egg, the pinnacle of ornamental expression.

The masterpiece resulting from this distinguished collaboration reflects the extraordinary attention to detail and the consummate craftsmanship for which both brands are renowned to this day.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, commented, “’The Spirit of Ecstasy’ Fabergé Egg was born from an intrinsic desire to further the realms of Bespoke personalisation.

Responding to the continuing demands of patrons in search of unique and cherished possessions, a designer at the House of Rolls-Royce sketched an Egg, igniting a fascination that will undoubtedly become one of the most collectable items of modern times.”

A team of seven craftspeople from Fabergé undertook the challenge of fabricating the design using the finest materials married with their extraordinary skill as artist jewellers.

At first glance, the Egg is unmistakable in its character. Design cues from Fabergé’s heritage are masterfully woven into the intricate design which stands at 160mm and weighs just 400g, with the Egg harnessing the ‘surprise and delight’ attributes for which Imperial Eggs are celebrated.

The Egg rests on an engine-turned, hand-engraved, purple enamel guilloché base of 18 karat white gold. Arms of rose gold define the shape of the Egg, acting as a protective chamber for the Egg’s precious inhabitant.

Upon operating the movement via a discreet lever at the base of the stand, a sense of theatre ensues as the boughs open to present the fine figurine of the Spirit of Ecstasy, hand-sculpted in frosted rock crystal, standing nobly in her opulent surrounds. The rose gold vanes, embellished with nearly 10 carats of round white diamonds, resolve into swathes of natural amethyst weighing over 390 carats, specially

Fifty Imperial Easter Eggs were created for the Russian Imperial family between 1885 and 1916. These creations are inextricably linked to the lives of the Romanov family. Ten Eggs were produced from 1885 to 1893 during the reign of Emperor Alexander III; a further 40 were created during the rule of his dutiful son, Nicholas II, two each year – one for his mother the dowager, the second for his wife. If we explore the great archives of Rolls-Royce, we find that Tsar Nicholas II was indeed also a patron of Rolls-Royce Motor Cars.

The ‘Spirit of Ecstasy’ Fabergé Egg will be premiered at the House of Rolls-Royce in Goodwood, West Sussex, England, to a host of distinguished guests and venerable patrons of the marque on 23 October, 2018. The Egg will then be on public display in Fabergé’s London window this Christmastime.

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