Utama Blog Halaman 251

EMOS Introduces New Color, Graphics Options For Z900, Z900 SE and ZX25R SE

Oleh
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Edaran Modenas Sdn Bhd (EMOS), a wholly-owned subsidiary of Motosikal dan Enjin Nasional Sdn Bhd (MODENAS), has unveiled new colours and graphics for its Kawasaki Z900 ABS, Kawasaki Z900 SE, and Modenas ZX25R SE, expanding the range of choices available for riders in the Malaysian market.

KAWASAKI Z900 ABS/SE

The Z900 and Z900 SE models offer integrated riding modes, power mode selection, and three variations of KTRC traction control, providing riders with a comprehensive riding experience.

Across all Z900 models, an assist and slipper clutch, combined with horizontal back-link rear suspension inspired by Kawasaki WorldSBK machinery, ensures unparalleled performance.

For those seeking heightened refinement, the Z900 SE features striking gold-coloured inverted forks, a generous diameter, and an Öhlins S46 rear shock equipped with a remote pre-load adjuster, redefining sophistication.

The Z900’s new colour palette introduces an updated Metallic Spark Black/Metallic Matte Dark Gray combination, alongside the timeless Ebony/Metallic Matte Graphenesteel Gray option.

Additionally, a new Candy Persimmon Red/Ebony colourway adds vibrancy, while the Z900 SE debuts a dynamic Metallic Spark Black/Metallic Matte Graphenesteel Gray/Candy Lime
Green variant with a distinct green frame. These models are now available in selected dealer showrooms.

MODENAS NINJA ZX25-R SE

The Modenas Ninja ZX-25R SE now offers a new colour option: Metallic Phantom Silver X Ebony (Stormcloud Blue). The Malaysian market will enjoy the same updated visuals as Japan. While the existing Lime Green/Ebony livery remains available, the new 2024 Stormcloud Blue will permanently replace the Metallic Matte Graphenesteel Grey / Ebony livery.

The 2024 two-tone colour scheme for the Ninja ZX-25R SE features a refined Metallic Phantom Silver x Ebony design with subtle slate blue accents. The trellis frame, mirrors, alloy wheels, seat, handlebars, grips, and exhaust cover are all elegantly black, creating a sleek contrast.

The matte silver predominates in the design, with a discreet black slash on the side fairing hosting a white ZX-25R decal at its centre. Slate blue accents tastefully highlight various points on the fairing, including the iconic Ninja logo positioned low down on the side of the
belly.

This new offering for 2024 is set to make a statement. This exciting new colour will be on display in dealer showrooms starting at the end of February 2024.

Johor Plantations Group, Fuji Oil Establish Palm Oil Speciality Refinery

Oleh
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Johor Plantations Group Berhad (JPG) is excited to announce a venture with Fuji Oil Asia Pte. Ltd. (Fuji Oil), a subsidiary of the Fuji Oil Group, a renowned global food ingredient manufacturer based in Japan, to develop a specialty oils and fats refinery operating on renewable energy.

The collaboration was formalised through a signing ceremony in Osaka, Japan, marking a significant milestone in the production of palm oil in Malaysia. This strategic partnership brings together the expertise and commitment of two industry leaders and aligns with both companies’ dedication to environmental responsibility and innovation.

Mohd Faris Adli Shukery, Managing Director of JPG, expressed, “Our collaboration with Fuji Oil, a worldwide leader in food ingredients, underscores our aspiration to become an integrated palm oil player by working with international partners to produce sustainable and responsible essentials for mankind.

These initiatives also reflect our commitment to addressing our nation’s socioeconomic needs through innovative business ventures, while ensuring that product integrity and traceability remain fundamental to our business.”

Kunihiko Ogata, Managing Director of Fuji Oil Asia informed, “Palm oil is a key raw material for the Fuji Oil Group, and we consider aiming for sustainable palm oil sourcing to be our societal responsibility.

Fuji Oil Asia and Fuji Oil Group will actively engage in the supply of traceable and sustainable palm oil to contribute to society by working to solve the world’s food and health challenges.”

The venture aims to establish new standards for transparency, innovation, and quality in the palm oil industry by leveraging JPG’s extensive experience in sustainable palm oil cultivation and Fuji Oil’s advanced processing technologies. This collaboration also enables JPG to tap into Fuji Oil’s wealth of experience in marketing, sales, technical capabilities, and well-established customer relationships with renowned multinational companies in the confectionery and packaged food sector.

Through the establishment of this specialty oils and fats refinery, JPG will facilitate the production of higher-value and quality palm oil derivatives and specialty products to enhance the market competitiveness for both JPG and Fuji Oil. The additional revenue streams across the entire value chain will also help cushion JPG against potential risks, bolster resilience in the dynamic market environment, and allow for higher margins for the company’s palm oil products.

The JPG and Fuji Oil venture signifies a milestone in the journey towards sustainable and responsible business practices in the palm oil industry. The venture represents a shared vision between JPG and Fuji Oil to transform the industry, proving that economic growth and environmental stewardship can go hand in hand.

Samsung and Google Cloud Join Forces to Bring Generative AI to Samsung Galaxy S24 Series

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Samsung Electronics Co., Ltd. and Google Cloud today announced a new multi-year partnership to bring Google Cloud’s generative artificial intelligence (AI) technology to Samsung smartphone users around the globe.

Starting with the Samsung Galaxy S24 series announced today at Galaxy Unpacked in San Jose, California, Samsung will be the first Google Cloud partner to deploy Gemini Pro and Imagen 2 on Vertex AI via the cloud to their smartphone devices.

“Google and Samsung have long shared deeply held values around the importance of making technology more helpful and accessible for everyone. We’re thrilled that the Galaxy S24 series is the first smartphone equipped with Gemini Pro and Imagen 2 on Vertex AI,” said Janghyun Yoon, Corporate EVP and Head of Software Office of Mobile eXperience Business at Samsung Electronics.

“After months of rigorous testing and competitive evaluation, the Google Cloud and Samsung teams worked together to deliver the best Gemini-powered AI experience on Galaxy.”

Samsung is the first Google Cloud partner to deploy Gemini Pro on Vertex AI to consumers. Built from the ground up to be multimodal, Gemini can generalize and seamlessly understand, operate across, and combine different types of information including text, code, images, and video.

Starting with Samsung-native applications, users can take advantage of the summarization feature across Notes, Voice Recorder, and Keyboard. Gemini Pro on Vertex AI provides Samsung with critical Google Cloud features, including security, safety, privacy, and data compliance.

Galaxy S24 series users can also immediately benefit from Imagen 2, Google’s most advanced text-to-image diffusion technology from Google DeepMind to date. With Imagen 2 on Vertex AI, Samsung can bring safe and intuitive photo-editing capabilities into users’ hands.

These features can be found in Generative Edit 2 in Galaxy S24’s Gallery application.

Penduduk Teruja Belajar Teknik Memadam Api Bersama Anggota Bomba

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Seramai kira-kira 70 penduduk Jalan Pahlawan 22/4 – 46/3, Seksyen 3, Bandar Mahkota Cheras, Selangor menyertai Program Pencegahan Kebakaran Bersama Jabatan Bomba dan Penyelamat Malaysia yang diadakan di Jalan 22/4 pada Ahad, 28 Januari 2024.

Program yang julung kali diadakan itu dirasmikan oleh Ahli Dewan Undangan Negeri (ADUN) Kajang, YB David Cheong Kian Yong dan dihadiri oleh Ahli Majlis Perbandaran Kajang (MPKJ), Lim Kim Eng dan mendapat kerjasama baik serta sokongan daripada Jabatan Bomba dan Penyelamat Malaysia, Balai Bomba Tun Hussein Onn, Cheras Selangor.

ADUN Kajang, David Cheong berkata, pihaknya mengucapkan syabas kepada ahli persatuan penduduk yang berjaya menganjurkan program ini kerana ia memberi manfaat kepada penduduk di taman ini untuk mengetahui teknik mencegah dan memadamkan kebakaran jika berlaku di rumah masing-masing.

“Semua penduduk harus mengambil peluang menyertai program ini kerana ia dijalankan secara percuma menerusi ceramah dan demontrasi dijalankan oleh pihak bomba, Saya berharap semua penduduk dapat memanfaatkan program ini untuk keselamatan ahli keluarga masing-masing,” katanya ketika berucap merasmikan program ini.

Hadir sama, Pengerusi Persatuan Penduduk Jalan Pahlawan, Bandar Mahkota Cheras, Peter Loo Chen, wakil pegawai polis dari Ibu Pejabat Polis Daerah Kajang, Tuan Khairul dan wakil pegawai bomba dari Balai Bomba Tun Hussein Onn, Tn Yahya.

Sementara itu, YB David Cheong turut mengadakan dialog bersama penduduk dan antara isu yang dibincangkan termasuk mengenai keadaan jalan raya yang rosak, kesesakan lalu lintas pada waktu pagi, longkang yang tersumbat, projek pembinaan sekolah dan klinik kesihatan.

Mengenai keadaan jalan raya yang rosak, beliau berkata masalah itu sering diajukan kepada pihak berkaitan termasuk dibincangkan dalam mesyuarat kerajaan negeri manakala kesesakan lalu lintas di waktu puncak, masalah itu turut dimaklumkan kepada pihak berkuasa seperti polis trafik, Jabatan Pengangkutan Jalan dan Majlis Perbandaran Kajang.

Ketika ditanya mengenai cadangan pembinaan sekolah di Bandar Mahkota Cheras, beliau berkata, perkara itu ada dibincangkan tetapi belum tahu bila sekolah berkenaan akan dibina namun yang pasti sebuah klinik kesihatan telah dicadangkan dibina di kawasan seluas 9 ekar berhampiran tapak cadangan pembinanaan sekolah.

“Untuk pengetahuan penduduk, pemaju telah menyediakan tapak pembinaan sekolah seluas 12 ekar dan 9 ekar akan digunakan untuk pembinaan sebuah klinik kesihatan yang akan memberi manfaat kepada semua penduduk sekitar taman ini,” katanya lagi.

Antara aktiviti menarik yang dijalankan sepanjang program bersama Jabatan Bomba dan Penyelamat termasuk ceramah mengenai teknik menggunakan alat pemadam api yang betul, bagaimana menjaga jangka hayat alat pemadam api dan demontrasi memadam api menggunakan alat pemadam api.

Penduduk yang hadir kemudian turut dijamukan dengan sarapan pagi dan pek makanan tengahari diberikan secara percuma.

Sementara itu, salah seorang penduduk yang ditemui berasa bertuah kerana dapat menyarung baju bomba dan mencuba api menggunakan alat pemadam api dengan betul.

“Sebelum ini, saya hanya tugas anggota bomba memadam kebakaran, kini saya seronok dan teruja mencuba sendiri memadamkan api yang besar menerusi tunjuk ajar demontrasi oleh anggota bomba,” katanya.

Mari lihat gambar-gambar menarik sekitar program yang diadakan dari jam 8 pagi hingga jam 12 tengahari.

Maxis dan Public Bank bekerjasama Percepat Penerima Gunaan Digital Antara PKS Malaysia

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Maxis dan Public Bank Bhd. (Public Bank) akan bekerjasama untuk mempercepatkan
penerima gunaan digital dalam kalangan perusahaan kecil dan sederhana (PKS) Malaysia.

Melalui kerjasama ini, yang telah dimeterai di sebuah majlis pertukaran Memorandum
Persefahaman (MoU), kedua-dua pihak akan menjalankan program kesedaran bersama
untuk mempromosikan digitalisasi antara PKS. Ini juga akan membuka jalan untuk PKS
mengakses penyelesaian digital, bersama dengan bantuan kewangan untuk
melaksanakannya.

Pengarah Urusan dan Ketua Pegawai Eksekutif Public Bank, Tan Sri Dato’ Sri Dr. Tay Ah Lek,
berkata, kerjasama ini akan melihat PKS Malaysia mendapat yang terbaik daripada kedua-
dua bidang kewangan dan teknologi.

“Kami percaya bahawa dengan menggabungkan kepakaran kewangan kami dengan kebolehan teknologi Maxis, kami dapat memberikan impak yang bermakna dalam transformasi digital PKS Malaysia, membolehkan mereka berkembang dan menyumbang kepada pertumbuhan ekonomi negara.

“Public Bank dan Maxis bersama-sama berdedikasi untuk menyokong perniagaan dalam perjalanan mereka ke arah kejayaan, memanfaatkan yang terbaik daripada perbankan dan teknologi,” katanya.

“Kami gembira kerana mempunyai Public Bank sebagai rakan kerjasama yang berfikiran
sama dalam mencerminkan komitmen kami untuk membantu PKS. Sebagai sebuah syarikat telekomunikasi bersepadu, Maxis Business ialah rakan kerjasama yang dipercayai untuk perusahaan berbilang saiz.

“Kami ingin memudahkan digitalisasi untuk PKS, supaya mereka boleh memberi fokus kepada mengembangkan perniagaan mereka. Melalui kerjasama ini, kami berharap dapat bersama-sama memacu transformasi digital PKS Malaysia,” kata Goh Seow Eng, Ketua Pegawai Eksekutif Maxis.

Untuk impak maksimum bagi kerjasama ini, kedua-dua pihak akan menerokai langkah untuk bersama-sama melibatkan pelanggan masing-masing melalui aktiviti di lapangan dan dalam talian.

Ini mungkin termasuk aktiviti seperti acara kesedaran di rangkaian cawangan Public Bank.

Sementara itu, Maxis Business akan menjadi rakan telekomunikasi dan digital rasmi Program Bantuan Digital PKS PB enterprise oleh Public Bank. Ini akan membolehkan pelanggan PKS Public Bank untuk mengakses rangkaian penyelesaian ketersambungan dan digital Maxis untuk memenuhi pelbagai keperluan perniagaan mereka, seperti ketersambungan mudah alih dan tetap, pembayaran, e-dagang, awan, dan keselamatan siber.

Maxis mula menggunakan Kenderaan Elektrik dalam operasi lapangan

Oleh
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Maxis telah mula mengintegrasikan kenderaan elektrik (EV) dalam operasi lapangannya,
menerajui syarikat telekomunikasi Malaysia dalam mengurangkan jejak karbon mereka dan
mengguna pakai penyelesaian tenaga bersih.

Langkah ini menekankan dedikasi syarikat terhadap amalan mampan, meminimumkan jejak karbon, dan mempromosikan masa depan yang lebih mesra alam. Set pertama EV terdiri daripada enam kenderaan jarak jauh BYD Dolphin yang digunakan oleh pasukan operasi mudah alih dan gentian Maxis di wilayah Tengah dan Utara.

“Komitmen kami terhadap inovasi melangkaui teknologi telekomunikasi, memacu kami ke arah masa depan yang lebih mampan. Kami percaya inisiatif ini bukan sahaja mengurangkan kos operasi kami dan meningkatkan kecekapan, malah mencerminkan dedikasi kami untuk memupuk perubahan positif dalam industri kami.

“Mengguna pakai EV juga adalah sejajar dengan usaha Maxis yang lebih luas untuk menyumbang kepada inisiatif-inisiatif global yang menangani perubahan iklim bagi mewujudkan kesan positif yang lebih berkekalan di planet ini,” kata Abdul Karim Fakir bin Ali, Ketua Pegawai Rangkaian Maxis.

Selaras dengan strategi penyegaran fleet syarikat, Maxis menyasarkan untuk menggantikan semua kenderaan pacuan dua roda di tapak metro dan bandar dengan EV secara berperingkat dalam tempoh lima tahun.

Syarikat tersebut mempunyai 40 kenderaan sedemikian dalam perkhidmatan. Sebelum mengintegrasikan EV dalam operasi lapangannya tahun ini, Maxis telah menjalankan
percubaan bukti konsep dengan penyewaan dua EV untuk sokongan operasi tahun lepas.
Program perintis tersebut kini membolehkan pasukan-pasukan Rangkaian dan

Kelestariannya untuk memajukan inisiatif EV syarikat tahun ini dengan pengumuman hari ini. Maxis juga telah menubuhkan infrastruktur pengecasan EV berkuasa solar di pusat operasi teknikal Subang Hi-Tech, Sungai Besi, Kepong, Rawang, Nilai, Seberang Perai, dan Johor Bahru untuk memberi perkhidmatan yang lebih bberkembang.

KFC Malaysia Continues Partnership With Johor Motorsport Racing (JMR)

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KFC Malaysia & Johor Motorsports Racing

In its ongoing commitment to bolster Malaysian sports and uplift local athletes, KFC remains steadfast in its efforts to enhance collaboration with Johor Motorsports Racing (JMR) throughout the entirety of 2024.

This enduring partnership reflects KFC’s dedication to promoting and contributing to the growth of the sports landscape in Malaysia, particularly within the dynamic realm of motorsports facilitated by JMR.

Motorsports, celebrated for its exhilarating thrills and technical finesse, has been a cherished tradition among the Johor Royalty for generations. It originated with the late Sultan Ismail Ibni Almarhum Sultan Ibrahim, who owned a Mercedes racer before they evolved into Mercedes Benz.

Each successive generation has proudly carried forward this legacy. Presently, the young Princes YAM Tunku Abdul Rahman Al-Haj Ibni Sultan Ibrahim, Tunku Panglima Johor, and YAM Tunku Abu Bakar Al-Haj Ibni Sultan Ibrahim, Tunku Putera Johor, are reigniting the family’s passion for racing.

Currently participating in the Asian Le Mans Series and the SRO GT World Challenge series,
driving a Mercedes AMG GT3 powered by Triple Eight Racing, they compete in both the Asia
and Australia championship series.

KFC Malaysia, a proudly Malaysian owned and operated brand which employs 86% Muslims, has partnered with JMR to explore avenues for fostering further opportunities within the Johor racing community and to extend this appeal nationwide and to further encourage all Malaysian athletes to realise their dreams of becoming champions.

To commemorate this partnership, KFC Malaysia organised an engagement with students
from public universities and vocational institutions across Johor. The students from Universiti Teknologi Malaysia, Universiti Tun Hussein Onn Malaysia, and Kolej Vokasional Tanjung Puteri were offered a unique opportunity to gain insights into the multifaceted world of motorsports.

During these interactive sessions, YAM Tunku Abdul Rahman Al-Haj Ibni Sultan Ibrahim, Tunku Panglima Johor, and YAM Tunku Abu Bakar Al-Haj Ibni Sultan Ibrahim, Tunku Putera
Johor, shared their personal journeys and experiences, inspiring students to pursue their
passions within the motorsport realm.

The students were then treated to an immersive encounter with the princes’ race cars, the Mercedes AMG GT3, providing a firsthand look at these high-performance vehicles on racing circuits worldwide.

QSR Brands Chairman Tan Sri Jamaludin Ibrahim said during his speech “This partnership symbolises not just a collaboration in motorsports but a commitment to the growth and well-being of Malaysia,”.

He added that KFC Malaysia is committed to supporting JMR in its endeavours and shared
that through such partnerships, the Malaysian flag will be proudly displayed on international podiums.

KFC Malaysia Head Chandrasagran Munusamy, expressed the brand’s pride in giving back
to another Malaysian brand and expressed excitement about working on this partnership to
grow the motorsports industry in Malaysia.

“With the expertise of Johor Motorsport Racing and the on-ground experience of the esteemed YAM Tunku Panglima Prince Jefri Ibrahim and YAM Tunku Putra Prince Abu Bakar, we hope to foster a better understanding of the sport and ultimately propel more Malaysians onto the international stage,” he said.

Experience the joy of reunion with Domino’s Pizza

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Experience the joy of connection as pizza becomes the centerpiece of memorable reunions, bringing people together in the most delightful way.

Join in the excitement and be part of a unique feast as Domino’s shares its abundance of
cheese with its latest creation, the New Cheese Volcano! The event is an open invitation to
all Malaysians, so gather your friends and families and head over for a fantastic time!

Taking place at Lot 10 Kuala Lumpur (In front of H&M Bukit Bintang),
https://maps.app.goo.gl/aQtDrAwWdb898xLw6 at 11:00 am on January 27, 2024,
attendees of the event will witness a pizza experience like never before as Domino’s
Cheese Volcano promises an interactive and fun way to “Taste the Lava”.

In conjunction with the upcoming festive period, lucky customers will also get to take home
ang pau consisting of exclusive Domino’s vouchers to bring MORE indulgence to
families and friends.

Domino’s looks forward to seeing you there!

HID and Olea Kiosks Empower People with Secure and Convenient Self-Service Access

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HID, the worldwide leader in trusted identity solutions and Olea Kiosks ® , a visionary provider of self-service kiosk solutions, today announced a new collaborative engagement that revolutionises the user experience when it comes to access control and user authentication across a range of applications.

Industries from healthcare, hospitality and retail to banking, government, transportation
and beyond are primed to empower people with unsurpassed levels of security and user
convenience when it comes to countless check-in and access scenarios.

The HID U.ARE.U™ Camera Identification System – featuring remarkable facial recognition
technology (FRT) – can now be incorporated into the Olea HYPERMODULAR™ Kiosk to
address the rising demand for flexible, customisable ID authentication and verification
across various vertical settings.

Facial recognition technology continues to gain traction based on its unique combination of
high security and user convenience. Paired with the extremely flexible Olea kiosk, HID’s
AI-powered U.ARE.U Camera Identification System is an ideal solution for applications
needing to handle high throughput. HID FRT is:

 Fast and Accurate: On-the-spot verification authenticates and validates an individual’s identity in seconds, reducing wait time in line.
 Easy to Use: One look is all that is required to securely capture a facial image for frictionless identity verification.
 Secure: Biometric traits provide irrefutable proof of identity and presence to prevent fraud.
 Convenient: One’s face is now their ID card, pin and password, so there is nothing to
carry, forget, lose or have stolen.
 No Human Intervention: This seamless technology requires no dedicated staff to
check IDs.
 Contactless and Hygienic: Facial recognition offers a touchless way to authenticate
individual’s; identities, minimising exposure to health risks by reducing shared
touchpoints.

Olea selected the HID U.ARE.U Camera Identification System for its many notable
features, including:

 Top NIST Ranking for Matching Performance & Accuracy
 Ethically Trained with AI to Reduce Matching Bias
 Exceptional ‘In-the-Wild’ Recognition (precise capture and authentication regardless of variances in lighting, backgrounds, pose, expression, etc.)
 Extraordinary Presentation Attack Detection (PAD) Against Spoofs
 Stellar Security & Privacy with On-Device (Edge) Biometric Processing
 Easy to Configure (leading to faster deployment and faster ROI)

Olea developed the HYPERMODULAR kiosk in response to market demands for flexible,
customisable kiosks for the security and access control space. In addition to housing HID’s
leading facial recognition camera, Olea’s kiosk design can also accommodate fingerprint
scanners, barcode scanners, ticket and ID document readers, RFID readers, card printers,
and other HID offerings within its HYPERMODULAR footprint.

LG Unveils Latest OLED EVO TV Lineup

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LG Electronics (LG) is introducing the company’s 2024 OLED TV lineup, taking home entertainment experience to a new level. Powered by the company’s latest AI processor with 4-fold higher AI performance, these new additions to the OLED lineup deliver unparalleled viewing experiences with even more vibrant lifelike picture quality.

Driven by a customer-centric approach, LG’s “Sync to You, Open to All” vision expresses the company’s aim to create personalised experiences for every lifestyle, with products that are accessible to all.

To this end LG’s webOS smart TV platform provides tailored solutions and services with an expanded ecosystem featuring extended connectivity, offering unique encounters as a media and entertainment platform company to provide the ultimate TV experience for all.

LG is introducing the all-new and expanded OLED TV lineup for 2024 with a cutting-edge AI-powered processor; developed by LG, exclusively designed for OLED TVs. Notably the LG SIGNATURE OLED M4 and LG OLED G4 TVs are equipped with the new α (Alpha) 11 AI processor, which effectively enhances picture and audio quality.

This provides a 70 percent improvement in graphic performance and a 30 percent faster
processing speed compared to its predecessor.

LG’s newest OLED TVs come with upgraded AI upscaling utilising precise pixel-level image analysis, to effectively sharpen objects and backgrounds that may appear blurry. All driven by the discerning judgment of the AI itself, delivering a more clear and vibrant viewing experience.

Moreover, the ingenious AI processor adeptly refines colors by analysing frequently used shades that best convey the mood and emotional elements intended by filmmakers and content creators. Dynamic Tone Mapping Pro splits pictures into blocks and fine-tunes brightness and contrast by analysing variations in brightness where light enters the scene, creating images that look more three-dimensional.

This all culminates with the LG SIGNATURE OLED M4, LG’s wireless OLED TV. Now available in a new 65” screen size, allowing for a diverse range of screen options. From the versatile 65-inch model to the 97-inch giant, cleaner and distraction-free viewing is easily attainable. The innovative wireless Zero Connect Box completely eliminates all connected cables.

The OLED M4 is the world’s first TV with wireless video and audio transmission at up to 4K 144Hz, delivering superior OLED performance with accurate details and an elevated sense of immersion.

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