LG Electronics (LG) today unveiled its 2025 OLED evo lineup, highlighting a range of advanced TV offerings, including the world’s first true wireless OLED evo M5, and OLED evo G5 models.

With LG’s latest α (Alpha) 11 AI processor Gen2 at its core, the latest OLED evo models present unparalleled OLED picture quality with impeccable blacks, exceptional brightness and advanced processing capabilities.

Powered by AI-driven personalisation, the LG OLED evo offers a customised experience tailored to each user and showcases the pinnacle of OLED innovation for an elevated home entertainment experience.

The latest OLED evo TVs feature LG’s upgraded Brightness Booster Ultimate technology,
which enhances light control architecture and light-boosting algorithms to achieve brightness three times higher than conventional OLED models.

This significant boost in brightness brings fine details into focus across different brightness levels, resulting in a more vibrant and lifelike viewing experience.

LG OLED evo refines every detail to perfection with flawless blacks, accurate color
reproduction and stable performance. The latest models achieve top-notch black levels in both bright and dark settings, producing vibrant and accurate colors.

These advanced OLED displays have received UL Solutions’ “Perfect Black”, “Perfect Color” verification and are certified by Intertek for 100 percent color fidelity. The 2025 OLED evo TVs also boast rapid brightness and color temperature stabilisation, earning TÜV Rheinland’s “Quick Stability with Image Quality” certification.

This ensures users experience exceptional picture quality immediately upon powering on the TV.

New for 2025, LG’s latest OLED evo 4K TVs support Filmmaker Mode® with Ambient Light
Compensation – an advanced version of Filmmaker Mode developed in collaboration with the creative community.

This feature accurately detects the lighting conditions of the viewing environment and automatically adjusts the picture settings to maintain the filmmaker’s original intent, delivering a truly cinematic experience in various lighting conditions.

Samsung Electronics is building on its commitment to do more with less of the planet’s natural resources by continuing to scale the use of recycled materials in Galaxy devices, including cobalt, an essential material for batteries.

Last year, the Galaxy S24 series was Samsung’s first device to incorporate recycled cobalt. Now, Samsung is taking it one step further by sourcing cobalt from the batteries of previously used Galaxy devices and batteries discarded during the manufacturing process.

To achieve this, Samsung established a new Circular Battery Supply Chain with like-minded partners, featuring a multi-phase process to recover cobalt from previously used Galaxy batteries, giving them a second life to power the new Galaxy S25.

The process starts by collecting previously used Galaxy smartphones, such as those from trade-in programs. The batteries are carefully dismantled, discharged and shredded to safely recover cobalt.

Then, the shredded fragments are processed into “black mass,” a powder mixture containing cobalt and other metals. The black mass undergoes further processing to extract cobalt, which is then used to produce cathode material—an essential component of smartphone batteries.

The remaining cobalt goes through the final stage of the battery manufacturing process, becoming an integral part of the new Galaxy S25 batteries, with each Galaxy S25 battery featuring 50% recycled cobalt.

Samsung will continue to expand the use of our new recycled cobalt batteries into our ecosystem to accelerate circularity. Check out the video below to learn more about how Samsung’s innovative Circular Battery Supply Chain is paving the way for a more sustainable future.

LG Electronics (LG), working with Qualcomm Technologies, Inc., will introduce the groundbreaking Cross Domain Controller (xDC) platform for vehicles at CES 2025.

Based on Qualcomm Technologies’ Snapdragon Ride™ Flex System-on-Chip (SoC), * which pre-integrates Snapdragon Ride™ automated driving stack and computer vision, this cutting-edge solution incorporates LG’s In-Vehicle Infotainment (IVI) System and Advanced Driver Assistance System (ADAS) into a single controller.

The xDC platform is set to redefine vehicle performance and elevate the mobility experience. Due to the increasing complexity of modern vehicles, the need for a central computer that can efficiently manage diverse functionalities has become paramount.

The Flex SoC addresses this need, presenting a single SoC with pre-integrated ADAS, automated driving capabilities and an open platform offering support for digital cockpit and IVI.

By utilizing Qualcomm Technologies’ flexible, multifunctional chipset, LG’s xDC platform is able to rapidly process data from IVI and ADAS systems concurrently, enhancing the overall driving experience. Along with providing a more efficient mobility experience, this single-SoC innovation reduces component costs.

The xDC platform also delivers the proactive assistance of “ADAS confidence view,” which
combines 3D and 2D graphics to help drivers maintain focus on the road.

The platform enables drivers and front-seat passengers to easily and intuitively access a
wide range of information through the vehicle’s main display. This includes critical ADAS alerts, such as distance to the vehicle ahead and lane departure warnings, as well as alternative routes based on real-time traffic conditions.

The system can even provide useful lifestyle information, such as promotions from frequently visited stores, to make each journey more enjoyable.

A highly capable “all-in-one” system that can simultaneously handle multiple vehicle
functions, such as navigation, safety systems and ADAS features, the new xDC is the
result of close cooperation between LG and Qualcomm Technologies.

The Flex SoC, which has obtained Automotive Safety Integrity Level (ASIL)-D certification – an international safety standard – contributes significantly to xDC’s ability to deliver
reliable support for critical in-vehicle functions.

At CES 2025, taking place in Las Vegas from January 7-10, LG and Qualcomm Technologies will demonstrate the xDC platform in their respective private showcases. Establishing a new standard for integrated IVI and ADAS systems, the xDC platform efficiently manages and controls complex system functions and is expected to play a pivotal role in the coming software-defined vehicle era.

Looking ahead, the two companies aim to strengthen their leadership in the IVI and ADAS sectors by developing tailored solutions that meet the diverse needs of auto manufacturers. Through component integration and design optimisation, LG and Qualcomm Technologies plan to deliver competitive, high-performance technologies that will help define future mobility.

“The xDC platform, which leverages the cutting-edge Snapdragon Ride Flex SoC, offers automakers a flexible solution that simplifies complex systems while enhancing the driving experience,” said Eun Seok-hyun, president of the LG Vehicle Solution Company.

“Our collaboration with Qualcomm Technologies sets a new benchmark for the industry, redefining the driving experience.”