Haier Malaysia announced the return of the Haier Cup badminton tournament for its exciting third edition, which is now bigger, bolder, and better than ever.
This year marks a major milestone with the introduction of the Haier Cup Junior, a brand-new championship aimed at discovering and nurturing the next generation of Malaysian shuttlers, from as young as seven years old.
The addition of Haier Cup Junior alongside the main Haier Cup 2025 paves the way for families and young shuttlers to participate in what promises to be the nation’s most exciting amateur badminton event by a brand.
It provides greater opportunities for the country’s passionate badminton community in Malaysia to pit their skills in a competitive arena.
“Through the Haier Cup, we celebrate talent, passion, and community spirit via badminton, a sports that unites Malaysians on home and international grounds. The third edition of the Haier Cup underscores the company’s commitment to fostering a thriving badminton culture in Malaysia,” said Julian Thean, Brand Marketing Assistant Director of Haier Malaysia.
In addition to medals and cash prizes, champions and runners up (first and second place) will walk away with Haier home appliances, exclusive tournament jerseys, and Yonex
merchandise.
Haier Cup 2025: Bigger and Broader
From just about 390 participants in its inaugural edition in 2023, the Haier Cup has gone from strength to strength. This year, Haier Malaysia is gearing up to welcome over 1,000
participants across four categories – Men’s Singles, Men’s Doubles, Women’s Doubles and
Mixed Doubles.
The main Haier Cup is open to all badminton enthusiasts aged 18 and above, featuring an
expanded format with regional qualifiers across East, South, North, and Central Malaysia.
The journey to the finals begins with the State Challenge phase, kicking off in Kuching, before moving to Johor, Penang, and Kuala Lumpur. The champions and runners up from each State Challenge will earn a coveted spot in the Grand Finals in Kuala Lumpur on 10 August 2025, for a chance to claim ultimate glory and a once-in-a-lifetime opportunity to represent Malaysia at Haier’s regional tournament in Indonesia.
The national champions will be competing against top amateur shuttler peers from
Indonesia, the Philippines, Thailand and Vietnam. All travel and accommodation expenses for the regional tournament will be fully covered by Haier Malaysia.
