Offering a powerful end-to-end clean with an All-in-One Clean Station™, Samsung Electronics’ Bespoke Jet™ vacuum makes tidying up the house as easy as can be.
To learn more about how Samsung optimized the feature-packed vacuum to cater to consumers’ evolving needs, Samsung Newsroom spoke to vacuum cleaner engineer, and
project leader Jongkuk Lim and his team who were in charge of the appliance’s development.
Read on to find out all you need to know about Samsung’s inspiration for the Bespoke Jet™ and the innovative technologies that brought the device to life.
Putting Consumers’ Needs First
Jongkuk Lim shares his team’s insights that show that today’s consumers increasingly prioritize hygiene and weight as key aspects of their cordless vacuum experience.
Recently, as people around the world have begun to spend more time uum cleaners that are both powerful and easy to use. As Lim explained, performance and ease of use were just two of the many factors that Samsung considered when refining the Bespoke Jet™ design.
“Markets around the world are quickly shifting from corded vacuum cleaners to a cordless robot or stick vacuums, which help reduce manual labor,” said Lim.
“Because many homes outside of Korea are carpeted and have pets, it is essential for stick vacuums to offer excellent performance regardless of the type of flooring, and a sufficiently long battery time to cover the entire house.
These are the most basic yet important consumer needs.” That difference between homes in Samsung’s native Korea and those abroad underlines the importance of tailoring appliances to meet a wide range of consumer needs.
As Lim noted, when developing the Bespoke Jet™, Samsung prioritized cleaning performance and runtime while also ensuring that the device would deliver on two key aspects of vacuum design that are becoming increasingly important to today’s consumers: hygiene and weight.
“Korean consumers are largely satisfied with suction power, brushes and battery performance, but what sets them apart from other consumers is that they are very sensitive about vacuum weight.
“They prefer strong yet lightweight vacuums,” said Lim.
