International tea brand CHAGEE announced its collaboration with the beloved classic, The Little Prince, inspired by the story’s message of innocence, simplicity and seeing the world with a clear and honest heart.
The collaboration brings this to life through a new limited edition Matcha Series, created as a simple reminder to slow down and appreciate the moments that matter.
The Little Prince is a story about imagination, friendship and seeing the world through a different perspective. Its message forms the creative spirit behind the collaboration, reflecting the beauty of finding meaning in simple, everyday moments.
Available from 4 September across Malaysia, the limited edition Matcha Series features thoughtfully crafted drinks, with each cup made with care from start to finish to deliver high quality matcha, prepared with the same attention CHAGEE brings to all of its tea.
The spirit of the partnership comes further to life at Journey of the Heart, a dedicated activation where visitors can step into the gentle, starlit world of The Little Prince in person. The experience runs from 21 to 27 September 2026 (Monday to Sunday), 10am to 10pm, at Pavilion Kuala Lumpur’s Centre Court.
