AYS Developers, one of the region’s fastest-rising names in luxury real estate, has officially made history. AYS Developers, in partnership with Dr. Nour ElSerougy, widely known as the Eagle of Real Estate, the Innovation Experts Real Estate Institute, and Al Safi Bank, successfully hosted the world’s largest real estate training session, setting a new Guinness World Record at the Grand Hyatt Conference & Exhibition Centre in Dubai.

The event welcomed over 2500 attendees, each registered with individual QR codes and monitored on-site by official Guinness World Records adjudicators. Taking place from 11:45 am to 12:45 pm, the session focused on mastering off-plan sales strategies – particularly in high-growth areas such as Dubai Islands, where AYS Developers are actively expanding their footprint.

The historic session was led by Dr. Nour ElSerougy, widely recognised as the Eagle of Real Estate, and hosted by renowned broadcaster and entrepreneur Kris Fade; the event was a high-energy convergence of knowledge, community spirit, and investment insight.

Attended by senior government authorities and prominent real estate stakeholders from across the region, the session concluded with a dynamic panel discussion on the future of Dubai real estate, featuring industry leaders including Sonia Waters – Head of Sales at AYS Developers; Ismael Al Hammadi – Founder and CEO of Al Ruwad Real Estate and Biznet Consulting;Nazish Khan – Chief Operating Officer of FIDU Properties; Loai Al Fakir – Chief Executive Officer – Provident, Denis Donovan – President Reelly AI, Spencer Lodge – Award-winning podcast host & business strategist and Dr. Nour ElSerougy.

AYS Developers has quickly earned a reputation for delivering premium lifestyle developments that combine smart living, sustainable design, and long-term value. Known for using top-tier European brands, smart home technology, and world-class amenities, AYS sets itself apart through a commitment to timeless quality—and a client-first approach that extends well beyond handover.

The developer is all set to launch its series of ultra-luxury projects worth a Billion Dirhams under its prestigious Heritage Collection in the city’s most coveted location – Dubai Islands.

These upcoming projects by AYS in Dubai Islands are a prime example of its vision in action. They will be part of Dubai’s 2040 Urban Master Plan, which focuses on sustainable urban expansion, quality of life, and dynamic tourism growth. With over 80 hotels, world-class wellness hubs, and a strong infrastructure pipeline, Dubai Islands represents a next-generation opportunity, and AYS Developers is poised to lead it.

The event took place in collaboration with Al Safi Bank, the first Islamic bank established within the Astana International Financial Centre (AIFC), offering Sharia-compliant financial services to international clients. The bank specialises in cross-border transactions, foreign exchange operations, ethical banking solutions, and innovative money services tailored for a global audience.

Yulia Loshchukhina, CEO of AYS Developers, said “We don’t just build homes; we build legacies. Breaking a world record is symbolic of how we think: bold, forward-looking, and grounded in real impact. It’s a surreal feeling to have achieved something so monumental, we’re proud to champion education, innovation, and investment in Dubai through this landmark event.”

Echoing this sentiment, Sonia Waters, Head of Sales at AYS Developers, added “This achievement is a testament to what happens when vision meets action. Seeing thousands of industry professionals united by a shared commitment to excellence was truly powerful. At AYS, we’re not just selling properties: we’re shaping the future of real estate in Dubai, one bold step at a time.”

Dr Nour ElSerougy, Real Estate Mentor and Host of the Training Session commented “Hosting this session was about more than setting a record; it was about creating a legacy of education. We brought together a community of professionals passionate about growth, and I believe this moment will mark a turning point for the industry in the region.”

Meanwhile, Mohammed Mousa, CEO of Innovation Experts Real Estate Institute remarked “What began as a bold vision has now become a historic milestone. Breaking the record was never just about numbers — it was about igniting a global movement in real estate education.

From the heart of Dubai, we’ve shown what’s possible when passion, purpose, and people come together. This achievement is a testament to what our industry can accomplish when we dare to aim higher.”

Growth Charger, a venture builder, and Taylor’s University have signed a Memorandum of Agreement (MoA) to launch the Taylor’s University Innovation Accelerator. It’s a landmark initiative aimed to bring together academic research and industry execution to nurture high-potential, market-ready ventures.

The signing, held on 27 May 2025 at Taylor’s University, marks a strategic partnership between academia and industry to fuel Malaysia’s innovation economy.

This is a growing commitment to turning research into real-world impact. It highlights the important role that venture builders and innovation ecosystem players play in accelerating the commercialisation of academic breakthroughs.

By combining Taylor’s University’s research excellence with Growth Charger’s practical experience in venture creation and startup scaling, the partnership aims to catalyse the next wave of Malaysian innovation.

The Taylor’s University Innovation Accelerator is designed to support researchers, postgraduates, and alumni in bringing their innovations to market. The programme will provide training, internal funding, mentorship from industry experts, and access to validation networks across Southeast Asia.

Running from June 2025 to April 2026, the accelerator is structured around four key phases: capacity building, pitching, incubation and a final showcase, guiding participants from ideation to execution.

“The launch of Taylor’s University Innovation Accelerator reflects our commitment to translating academic research into real-world impact, made stronger through our strategic collaboration with Growth Charger, one of Southeast Asia’s leading venture builders.

Their expertise brings market insight, investor readiness, and venture design into the core of our programme. With 22 selected projects across key focus areas like IT and Emerging Technologies, Renewable Energy and Sustainability, and Culture, Arts, and Tourism, and Medical and Health Technology, this initiative is a powerful step forward in building investible, innovation-driven ventures aligned with national and global needs.” said Ts. Roydean Osman, Vice President Innovation & Commercialisation of Taylor’s University.

“This MoA reflects how industry can meaningfully contribute to unlocking the commercial potential of academic research. Growth Charger is honoured to support Taylor’s University in this initiative and to help build a new generation of innovation-led ventures,” said Iskandar Shafi’i, Director of Growth Charger.

Through this MoA, Growth Charger and Taylor’s University are laying the foundation for a future where innovation is not only nurtured but strategically developed into scalable ventures. By aligning research capabilities with industry-led execution, the collaboration aims to turn high-potential ideas into impactful solutions that support Malaysia’s long-term economic growth and innovation goals.

TCL, a global leading consumer electronics brand, officially launched its first-ever TCL Brand Store in Malaysia today. Strategically located at Sunway Pyramid, in collaboration
with Vivid Concepts, the store aims to present TCL’s latest and cutting-edge technology experiences directly to consumers.

This milestone marks the brand’s strategic initiatives towards accessibility, offering Malaysians a closer, more hands-on way to explore TCL’s ecosystem of innovative technology products.

Immersive In-Store Experience
The TCL Brand Store introduces a new way for consumers to interact with the brand’s extensive line of products. Designed to be customer-centric, TCL’s first-ever brand store includes an immersive experience as the store features interactive zones that allow customers to test and explore TCL’s advanced products.

The store launch was made possible by TCL’s partnership with Vivid Concepts, a Malaysian retail solutions company known for connecting global brands to local consumers. The collaboration created a strong bridge between the gap of online interest and offline access, giving Malaysians more opportunities to see, touch, and try before they buy.

Exclusive Deals Await – Discover the best of TCL In-Store!
Customers can now experience TCL’s line of innovative products, including their largest 115” 115C7K Premium QD-Mini LED TV, featuring all-domain halo control technology that covers everything from light generation to imaging, combined with CrystGlow HVA panel for stunning picture quality.

The QD-Mini LED is also available in 85”, 75” and 65”. Customers who are interested in pursuing a better viewing experience can explore the 98C8K Premium QD-MiniLED TV, which features the industry’s top-tier display panel — the CrystGlow WHVA Panel, along with a Bang & Olufsen audio system.

As for gamers, both the C7K and C8K offer gaming features such as a 144 Hz native refresh rate, 288 Hz VRR, and TCL Game Master for smooth and immersive gameplay.

TCL also showcased their extensive line of home appliances featuring its latest innovations, including its FreshIN 3.0 air conditioner with offline voice control and T-AI energy saving, the sleek Free Built-IN refrigerator and its TWD105-C31DG washer dryer powered by DD inverter motor, direct drive and magnetic levitation to offer quieter, more efficient, and
durable performance.

In celebration of TCL’s first-ever brand store, customers can enjoy in-store exclusive promotions as low as RM699, only from 30 May to 2nd June 2025, so don’t miss out!

Remember the days of Covid lockdown? When our homes turned into classrooms, cinemas, offices and gyms all at once – and the TV became the heart of it all? Back then, we made do with what we had.

But now, imagine if we had a TV that actually understood us – our routines, our preferences, our children’s needs are adapted in real time to make everyday life at home
better, smarter and more connected.

Fast forward to today: Samsung’s new 2025 AI TV lineup brings that dream to life. Packed with intelligent features designed for modern households, these TVs do more than entertain – they personalise, protect and simplify life at home for the whole family.

Here are 5 reasons why your home deserves this intelligent upgrade:
1. AI that learns what your family loves
With AI Customisation and Smart Hub on models like the Neo QLED 8K (QN900D) and OLED (S95D), your TV curates content based on your preferences – from kids’ favourites and YouTube channels to trending K-dramas and sports. There’s always something for everyone, all the time.

2. Protect growing eyes with intelligent display tech
Designed with families in mind, models like the Neo QLED 4K (QN85D) and QLED 4K (Q80D) come equipped with AI Picture Technology and EyeComfort Mode that automatically
adjust brightness, contrast, and colour tones to suit the lighting. That means less strain on the eyes and more peace of mind for parents.

3. Movie nights with cinematic sound and picture
Whether you are watching animation or action, the Neo QLED 8K (QN900D) and OLED
(S90D), deliver lifelike picture quality, thanks to AI-powered 8K or 4K upscaling. Paired with Samsung’s Q-Series soundbars via Q-Symphony, you’re in for immersive family movie nights like never before.

4. Seamless learning and multitasking
TVs like Neo QLED 8K (QN900D) and Neo QLED 4K (QN85D) offer Multi View and Smart
Hub Profiles for each family member — so you can split the screen for homework and
entertainment, making it easier to manage screen time and content.

5. Maximise your space for a bigger, better screen
Thanks to ultra-slim designs across the lineup — especially with the OLED (S95D) and The
Frame Pro — and Samsung’s distance viewing guide, you can opt for a larger screen without compromising your space. Yes, you can go big, even in a small room.

Pre-orders for Samsung’s AI TV lineup are still open until 1 June 2025
Get yours before they’re gone — and bring home a smarter, more personalised viewing experience for the whole family.