CelcomDigi Berhad (CelcomDigi) is bringing agentic AI to Malaysian businesses with the commercialisation of Sophia AI. The AI-powered digital workforce is designed to help enterprises and SMEs move beyond using AI as an assistant and advance towards agentic AI solutions that can execute tasks, connect systems, and orchestrate business processes.
The commercialisation of Sophia AI comes as Malaysia steps up efforts to broaden access to AI and build an AI-ready economy.
While agentic AI has been identified as one of the capabilities to be developed under the national AI agenda, The Ministry of Finance’s Economic Outlook 2026 notes that AI adoption among SMEs remains uneven. Key barriers include uncertainty around returns on investment and limited access to AI platforms tailored to SME needs.
With Sophia AI, CelcomDigi is bringing its latest innovation to SMEs and enabling them to accelerate their digital transformation journey without having to build large technology teams or overhaul their entire operations.
“We have seen first-hand how agentic AI can orchestrate processes and create real business value. In building a strong value proposition for Sophia AI, we deployed more than 400 automations across our operations to generate cost efficiencies and deliver better customer experience. These strategic efforts have demonstrated how Sophia AI can drive good business outcomes,” said T. Kugan, CelcomDigi’s Chief Enterprise Business Officer.
He added, “Our focus now is helping other organisations, particularly SMEs, achieve the same benefits. With our agentic AI solution, we can successfully eliminate repetitive administrative tasks while empowering employees to devote time on higher-value work where human judgement, creativity, problem-solving, and meaningful customer engagement makes the greatest difference.
