BAD LAB, a dynamic brand that offers a complete personal care range Man-gineered for the unconventional man, is making an inaugural entrance into the world of esports.
With the endorsement of Esports Malaysia (ESM), the governing body for electronic sports in Malaysia, BAD LAB plans to engage in activities that create awareness and bring to the masses, the exciting and challenging world of esports.
This synergises with the BAD LAB DNA of being an edgy, adventurous, brave, fun, inspirational and cool brand. By making an inaugural entrance into the world of esports, BAD LAB hopes to resonate even more with existing consumers as well as attracting new users who are unconventional, young at heart and dynamic men.
To kick-start this esports journey, BAD LAB will partake in multiple esports activities to engage the audience.
BAD LAB will sponsor the Malaysian CounterStrike:Global Offensive (CS:GO) premier team. In line with staying true to its culture and values of brave and daring, BAD LAB will be the FIRST brand within its category to sponsor an esports professional team and bringing awareness of the sports across various media platforms in line with the growing popularity of esports.
Team-wise, this sponsorship enables players to share real-life experiences within the gaming community related to BAD LAB products. The 4-time consecutive national champions, will be the face of BAD LAB’s esports journey for 2019. This all-Malaysian team was formerly known as Mysterious Gaming – now team TGC, after showing good promise and true passion.
To further bring esports to the masses, BAD LAB, as part of its esports campaign will be hosting TWO seasons of an online tournament in Malaysia titled: The 2019 BAD LAB Brawl. This tournament features the popular Tencent title, “PlayerUnknown’s BattleGround Mobile” (PUBG Mobile).
Tournament format is group-based, using a points-based leaderboard system, where 32 groups of 20 teams per group will battle it out to gain top spot in their respective groups.
The top teams from each group will face-off via an elimination format, in a 2-stage grand finals session. The last team standing will take home the inaugural title of BAD LAB Brawl Champion. In order to participate, teams of 4 just need to login to www.badlabesports.com, register and pit their skills to be the top-notch team.
Lum Chong Heng, Commercial Director of BAD LAB, “At BAD LAB – the brand, its DNA and all the qualities that we stand for is a perfect fit in the world of esports. Our stance is to continuously improve, evolve and resonate with our unconventional, dynamic and youthful market.
From our packaging design, product concept, right down to actual products and consumer engagement, we consistently create and build a characteristically unique experience with men, especially with the young adults. BAD LAB will continue to seek and understand our existing and potential consumers and bring to them exciting, different yet relevant activities which they can be engaged in.
2019 BAD LAB AWARDS NIGHT
As a finale for BAD LAB inaugural entrance into the world of esports, BAD LAB will be hosting a BAD LAB Awards Night, in conjunction with a Malaysian esports event, scheduled towards the 4 th quarter of 2019. The awards nights will feature 5 awards in various esports tournament award categories that best represent the essence of esports and BAD LAB.
For the awards event, Lum expressed, “The BAD LAB Awards Night seeks to acknowledge, appreciate and reward the passion, dedication, and courage of the participants in the esports universe. Thank You from BAD LAB to all for the time and efforts for joining us in this wonderful journey.
