The global smartphone market is in a constant state of transformation, driven by rapid advances in technology and evolving consumer preferences. But no matter how much the technology changes, the smartphone’s most important function remains unchanged – it fulfils our human need to connect and communicate.
vivo has always aimed to build a bridge between humans and the digital world and
provide users with state-of-the art technologies that make their mobile and digital life
more convenient than ever.
A key element of this commitment is its long-standing strategic global imaging partnership ZEISS, a global leader in optics and optoelectronics with 178 years history. Together, vivo and ZEISS are pushing the boundaries of mobile imaging and giving users the empowering tools to capture life’s moments with ease.
At a recent mobile imaging workshop hosted at ZEISS’s headquarters in Oberkochen, Germany, the two companies showcased their latest innovations and shared insights into the future collaboration – the vivo ZEISS Great Optics Strategy.
This strategy is founded on a joint vision of consumer-oriented innovation focusing
on enabling more creativity for users. It contains three key pillars: the joint research
and development (R&D) to drive cross-disciplinary innovation to further enhance
insight, the co-engineered products to make professional-grade imaging experience
accessible to millions of consumers worldwide, and the co-marketing efforts to create
deeper and more localized content for users.
“Over the past four years, we’ve achieved significant milestones with ZEISS, and we
are excited to continue our partnership to drive innovation and deliver the best
imaging solutions to our users,” said Lee Chang Wei, Product Director of vivo
Southeast Asia.
“In the long term, we will continue making breakthroughs in fundamental imaging technologies while also exploring exciting new initiatives such as 3D imaging and smart healthcare.
“ZEISS develops and produces highly innovative optics solutions to shape the future
and constantly advance the leading edge of optical technologies. As the pioneer of
science in optics, we are combining our expertise with vivo’s innovative technologies
to deliver solutions that empower users to capture every moment with clarity and
precision”, said Sebastian Döntgen, Head of Category Management, Marketing and
Sales, ZEISS Consumer Products.
