From busy work schedules and school runs to family activities and weekend plans, laundry is one household task that never seems to slow down. As modern lifestyles become increasingly hectic, consumers are looking for smarter ways to manage everyday chores without compromising on clothing care or energy efficiency.
To help make laundry less of a chore, Samsung is spotlighting how AI-powered laundry solutions can simplify clothing care through the latest episode of its Home at Heart Series.
The feature explores how intelligent washing and drying technologies can adapt to different fabrics, larger loads and changing household routines while reducing the guesswork involved in laundry care.
Featured in the episode, the Samsung Bespoke AI Front-load Washer SmartThings and Bespoke AI Dryer Hybrid Heat Pump are equipped with features such as AI Wash+, AI Ecobubble™, Auto Cycle Link and AI Energy Mode.
Together, these innovations automatically optimise washing and drying settings, provide personalised clothing care recommendations through SmartThings, and can help reduce energy consumption by up to 20% on selected cycles, making laundry management more convenient and efficient for modern households.





































