Following the success of the pilot programme, MyPerintis and Kurnia Insurans (Kurnia) together with the Ministry of Education recently launched the Phase Two of Programme Adiwira Topi Keledar to reach out to more schools and students, nationwide.
In March 2019, the collaborative parties kick-started the pilot programme to distribute 1,500 child-sized helmets to 30 primary schools in Klang Valley, Johor Bharu and Kota Bahru.
“During the roadshow, we have engaged 27,000 students with road safety activities. We hope that these 27,000 students will be able to advocate on the importance of wearing the right protection when on the road,” said Grace Quah, Chief Distribution & Underwriting Officer.
With encouraging reception from partners as well as incredible support from the Ministry of Education, District Education Office, teachers and parents, MyPerintis will be extending the programme with up to 50,000 child-sized helmets for phase two, engaging 200 B40 schools nationwide.
“We have completed Phase One together and we want to do more for Phase Two. This is a testimony of a successful public and private sector partnership to demonstrate strong social responsibility in making Malaysia roads a safer place,” said Dato’ Lawrence Low, Founding President of MyPerintis.
In supporting the cause as their CSR initiative, Kurnia will be supporting half of the journey to give the programme a head start by providing up to 25,000 helmets and to reach up to 100 schools nationwide, engaging more than 100,000 children with road safety activities to increase road safety awareness.
“This scale only covers 3% of the primary schools in Malaysia, but we need to start somewhere. We are committed in our vision to help make Malaysia a Safer Place, and we call on all Malaysians to join us in protecting our children,” said Derek Roberts, Chief Executive Officer.
“Only 15% of the pillion riders wear helmets travelling to and from school. Most of them either don’t wear helmet or they wear toy or adult helmets. Changes need to happen now, and we need help and support from all Malaysians.
“We hope to be able to rally our strong network of partners and internal in supporting MyPerintis in this cause,” he added.
Providing a platform to empower public to be self-involved and sponsor a helmet, MyPerintis is driving this campaign with the support from Kurnia to encourage corporations and fellow Malaysians to play a part in making this country a safer place on the road for all Malaysians at all age.