This new colour replaces the White Orchid Pearl colour
Honda Malaysia introduces a new colour option – Platinum White Pearl in two of its popular models, the Civic and New BR-V, replacing the White Orchid Pearl colour.
The Platinum White Pearl colour was first introduced by Honda Malaysia in Honda’s model line-up, namely the Multipurpose Vehicle (MPV), Odyssey and D-segment executive sedan, the 10th Generation Accord.
The new colour option further complements the elegance and stylishness of the Civic as well as the attractiveness and sportiness of the New BR-V; enabling them to be a travel companion that is well-suited for any lifestyle.
To-date, these two models are dominating its respective segment with substantial contribution to the total Honda Malaysia’s overall sales.
Honda Malaysia Managing Director and Chief Executive Officer Mr. Toichi Ishiyama said, “White Orchid Pearl is a popular colour among Honda customers, accounting for 38% and 25% of the total sales for the 10th Generation Civic and New BR-V respectively.
When we introduced the Platinum White Pearl colour in the Accord early this year, we saw good market acceptance with this colour accounting for 33% of the sales of the model.
We are extending this colour to the C-segment leader and the refreshed Full 7-Seater Crossover in response to customer feedback. The glossy finish of the new Platinum White Pearl not only highlights the elegant look of the cars, it also accentuates the bodyline for a sleek and smooth exterior.
Honda Malaysia will continue to actively monitor market demand as we strive to offer the best products for Honda customers.”
Honda Malaysia’s second best-selling model – The 10th Generation Civic maintained its No.1 position in the C-segment with a market share of 79%*. Civic is a good interpretation of Honda’s Fun-to-Drive element which offers dynamic performance and excellent fuel economy, delivering the joy of driving a Honda car.
Besides, customers are able to enjoy the powerful 1.5L VTEC Turbocharged engine of this segment leader that generates maximum power output of 173PS and maximum torque of 220Nm. The safety features of the facelifted Civic are enhanced with Honda’s Next Generation Advanced Safety Technology – Honda SENSING** as well as Honda LaneWatch***.
The spacious interior and versatility of the Civic further elevate its dynamic design. New to this segment leader is the rear foldable 60:40 seat configuration that can maximise the cargo space and thus amplify the practicality of the car.
On top of that, the Civic is also acclaimed as the ideal car for young adults, young urban families, professional and tech-savvy individuals who seek a technologically advanced sedan with class-leading features.
In the meantime, the leader of the Non-National MPV segment – the New BR-V, which integrates the SUV design with the interior spaciousness of an MPV has gained a firm place in the hearts of many families.
Since its introduction in 2017, more than 38,000 units of this versatile Full 7-Seater
Crossover have found a home among Malaysians. One of the favourite features among Malaysians is the multiple configurations featuring 60:40 One Touch Tilt & Tumble in the second row and 50:50 Tilt & Full Tumble in the third row.
The remarkable versatility and spaciousness of the all-rounder BR-V have made it the perfect car for travelling with family as well as daily commute.
The Civic in new Platinum White Pearl colour is now available in the market, while the New BR-V in this new colour is expected to be available in November 2020. Surcharge of the Platinum White Pearl colour introduced in the Civic and the New BR-V is RM 272.73****.
*As of July 2020
**Applicable for 1.5TC-P variant only
***Applicable for 1.5TC and 1.5TC-P variant only
****Price is subject to change without prior notice
Naza Italia, the official importer and distributor for Ferrari in Malaysia, has unveiled the fresh-faced Ferrari Petaling Jaya showroom.
The double-storey showroom, which was revitalized in accordance with Ferrari’s new Corporate Identity design, was launched in conjunction with the official arrival of the
Ferrari SF90 Stradale, the brand’s first plug-in hybrid vehicle.
Present to mark the occasion were Dato’ Nik Hamdam Nik Hassan, Group CEO, Automotive Group, Naza Corporation Holdings Sdn Bhd and Damien Woo, National Brand Head – Ferrari of Naza Italia Sdn Bhd.
In light of the current restrictions on international travel, Dieter Knechtel, President of Ferrari Far East and Middle East, was unable to be present and instead connected with the guests via pre-recorded video.
“The newly renovated showroom makes each visit a truly immersive experience, enabling the public to have a taste of “la dolce vita”, as known by Ferrari owners across the globe.
Every detail in this beautifully designed space is an ode to this iconic brand’s automotive elegance and the exclusive lifestyle that complements it,” said Nik Hamdam Nik Hassan.
A total of RM3.5 million was invested in the renovation and refurbishment of the showroom. The chic style reflects Ferrari’s new Corporate Identity (CI), with Ferrari Petaling Jaya among the first few dealers in South East Asia to implement these design considerations.
The showroom is built over two floors, covering a total of 11,900 sq ft, and can accommodate 7 cars at any given time.
The ground floor features the main display area, which showcases the latest Ferrari models available to the local market and includes a stylish community table. Sitting alongside it is a dedicated customer lounge, finely furnished and equipped with a coffee bar to provide clients a luxurious space with a community feel – a place to relax and gather.
The experience and ambience of this area gives guests and clients the impression that this is an exclusive club and not just the average car dealership.
A heritage wall and library offer a glimpse into Ferrari’s history, legacy and the brand’s evolution into the automotive power house that it is today. It also includes some of Naza Italia’s notable achievements over the last 11 years as the nation’s sole authorised dealer of the Ferrari brand.
The configuration room is decked out with a broad selection of materials and options as well as the exclusive “atelier” panels, which rotate and allow for the room to be closed off when discerning customers would prefer to design their Ferrari with peace and privacy.
This experience provided to Ferrari clientele is akin to that offered at the factory in Maranello, with an array of the most exquisite samples of fabric, paint, leather and livery available for their choosing.
Also located on the ground floor is a brand experience video wall and a private consultation room. A delivery area has been thoughtfully designed for new Ferrari owners and their loved ones to celebrate the occasion of being handed the keys to their Prancing Horse and taking that memorable first drive.
The first floor is partially dedicated to Ferrari Approved, the brand’s pre-owned certification programme. Here there are a few pre-owned models on display, all of which have been through a meticulous 190-step check and prepared to ensure that their new owners receive a Ferrari in world-class condition. (Note: during the official launch of the showroom, there were no pre-owned vehicles on display)
The upstairs area also consists of sleek office spaces and another plush consultation room.
“Throughout the years, we have actively invested in our commitment to developingand nurturing relationships with our customers.
This elegantly renovated showroom enables us to build upon those customer connections whilst also offering them a sense of community in a space where they may gather with others who share their passion for the Prancing Horse,” shared Nik Hamdam.
The Ferrari Petaling Jaya showroom is situated at Naza Italia, adjacent to the nation’s only authorised service centre for Ferrari. This location has been the main hub for Ferrari in Malaysia since 2009.
Ferrari Petaling Jaya Showroom
3, Jalan 51A/221, Seksyen 51A, 46100 Petaling Jaya, Selangor Opening hours:
9.00am to 6.00pm, Monday to Friday
10.00am to 4.00pm, Saturday
By appointment only, Sunday and public holidays
Myra Gardens redefines starter homes in an elegant township with club-like amenities
For first-time homebuyers, being able to live in a township imbued with elegance comes second to choosing an affordable and practical home.
More often than not, Malaysian starter homes offer the most basic of designs, facades, and landscapes. Otherwise, a higher price tag is expected. With the upcoming launch by Myra, however, first-time homebuyers can finally live in an elegant township while also enjoying the convenience of a resident clubhouse, all without breaking the bank.
For their latest residential development which aims to provide first-time homebuyers with pocket-friendly homes within an elegantly-crafted township, Myra presents Myra Gardens, a refined Strata township that has integrated nature into its design located in Kundang, Rawang, Selangor.
The township offers 587 landed units and has a total estimated gross development value (GDV) of RM 440,000,000.00. Built to offer their homebuyers the best of landed homes, Myra Gardens is one of the most affordable landed projects in Kundang that is sitting on an attractive rate of RM 243 per sqft.
Upon completion, homebuyers can expect a total of 6 different phases, one of which is a Rumah Selangorku project. As Myra Gardens residents return home from a busy working day in the city, a true contrast between a concrete jungle and nature’s haven reveals itself as they are greeted with a beautifully crafted township.
As a strata development, residents will also enjoy the green spaces without hassle as the landscaping will be conveniently maintained by the Joint Management Body (JMB) with an estimated maintenance fee of RM150.
Clubhouse
In terms of leisure and recreation, Myra Gardens has got it covered for residents with their exclusive private clubhouse and a sizeable lake totaling to 7.8 acres of land within the township.
Providing the facilities of similar to exclusive members-only clubhouses, the clubhouse comes with indoor and outdoor areas and various amenities that are shared by the whole residential community.
Fitness junkies will get to carry on with their healthy lifestyle at the gym and swimming pool, while others can utilize the multifunction hall, co-working space, and appreciate the grounds with their daily walks around the lake.
In the launch of its first phase, Aster, 96 units of 20′ x 70′ double-storey terrace homes with a built-up of 1654 sqft will be available at the starting price of RM 429,000 and a booking fee of RM 1000.
While they have a layout of 3 bedrooms and 3 bathrooms, each unit has an open space concept. Giving priorities to growing families, the home’s ground floor provides a large amount of space at the back of the house that can be converted into a play area for children, home office, or an additional room, for instance.
Residents can also easily access their beautiful back lane gardens where gardening enthusiasts and urban farmers can grow any plants to their hearts’ content.
Here, homebuyers won’t have to worry about the maintenance of the landscape or
the hassle of having to drive out to a place to maintain their fitness or weekend health activities with their family, because Myra Gardens is built to meet all their basic needs,” said Wendy Lim, General Manager of Sales and Marketing.
Wendy Lim
Understanding that security is one of the main priorities for landed homes, Myra Gardens ensures the safety and assurance of residents in its 24-hour gated and guarded township.
To safeguard the well-being of the community, a 2-tier security is implemented with a central guardhouse to oversee its security operations throughout the township.
Keeping our homes beautiful and personalized is more important than we know – it’s a place where we relax, spend quality time with our loved ones and a place where we feel most comfortable being in.
With that in mind, Samsung Malaysia is giving consumers the opportunity to turn what’s ordinary into something extraordinary by furnishing their family’s favourite rooms with brilliant home appliances.
With so little time left, ending 30th September 2020, don’t miss the chance to purchase selected Samsung TV and digital appliances such as washing machines, air-conditioners, vacuum cleaners and microwave ovens to enjoy amazing savings and exclusive free gifts worth up to RM 13, 695!
The awesome deals don’t just stop there! While we give consumers the chance for a home makeover, we also want to give them a chance to feel empowered to live life to the fullest with these devices below – be it for work or play; or whether they’re home or at the office.
From now until 18 October 2020, consumers who purchases any of the eligible devices will be rewarded with the following model-specific promotion or gift(s). Plus, they can even stand a chance to win bigger prizes in the Gemilang Confirm Amazing Photo Contest.
UVD Robots, pengeluar terkemuka dunia bagi robot pembasmian kuman, memperkenalkan generasi ketiga bagi robot boleh gerak berautonomi mereka yang menghapuskan virus dan bakteria di udara dan di permukaan dengan menggunakan cahaya UV-C.
Robot hiper pintar yang baharu itu dapat menunjukkan kepada pengguna seberapa baik ia telah membasmi kuman dan sangat mudah untuk digunakan sehingga sesiapa sahaja boleh mempelajarinya dalam hanya beberapa minit.
Pandemik Covid-19 telah meningkatkan secara kekal keperluan kebersihan dan pembasmian kuman pada satu skala global.
Di lebih 60 buah negara di seluruh dunia, pengedar UVD Robots sedang mengalami permintaan yang tinggi dari hospital, lapangan terbang, hotel, pusat beli-belah, syarikat makanan, industri pembersihan, kapal persiaran, syarikat farmaseutikal, kompleks pejabat dan banyak lagi yang berusaha untuk mendapatkan penyelesaian bagi memastikan persekitaran yang bebas daripada jangkitan.
“Kami telah mereka bentuk robot UV yang paling maju di dunia, yang juga merupakan yang paling mudah untuk digunakan di dunia,” kata Per Juul Nielsen, Ketua Pegawai Eksekutif bagi UVD Robots.
“Sesiapa sahaja boleh memasang robot itu dalam hanya beberapa minit dan dengan serta merta boleh menggunakannya, menyahjangkit bakteria dan virus dari udara dan sebarang permukaan.”
Robot generasi ketiga itu dari UVD Robots boleh juga mengemudi dan beroperasi dalam persekitaran yang sangat kecil dan sempit, yang membuka peluang pasaran baharu seperti pembasmian kuman berautonomi bagi bilik-bilik hotel yang kecil.
Robot baharu itu mempunyai jejak yang jauh lebih kecil daripada pendahulunya, namun mempunyai kekuatan pembasmian kuman yang sama.
“Robot pembasmian kuman UV-C boleh gerak berautonomi generasi ketiga kami adalah yang pertama di dalam generasi itu di dunia dan sudah pasti sebuah pengubah keadaan dalam banyak cara, yang akan selamanya mengubah masa hadapan bagi penggunaan robot UV-C untuk penyahjangkitan kuman merentasi pelbagai industri,” kata pengerusi bagi lembaga UVD Robots, Claus Risager.
Beliau berkata, robot itu memiliki sistem keselamatan yang tiada tandingannya yang menggunakan empat lapisan keselamatan, yang membolehkan robot itu untuk bergerak mengelilingi semua jenis persekitaran – walaupun di kawasan yang sangat sibuk kerana ia mematikan diri jika orang berada pada jarak yang terlalu dekat.
Ia mempunyai satu kemampuan yang unik untuk merasa, mendokumen dan menunjukkan kepada pengguna seberapa baik penyahjangkitan kuman di satu-satu kawasan, sekali gus membolehkan pengguna untuk menyesuai dan dengan pantas melaraskan proses itu dan mengoptimumkan kualitinya jika diperlukan.
Satu ciri yang tidak terdapat pada robot penyahjangkitan kuman UV-C lain di dunia. Semua ciri-ciri yang unik ini telah dipatenkan.”
Dalam pada industri penerbangan terjejas oleh COVID-19, Ketua Pegawai Eksekutif Kumpulan AirAsia Tan Sri Tony Fernandes telah mengambil langkah yang mengujakan apabila beliau kembali ke dalam industri muzik.
Kumpulan AirAsia telah memgumumkan penubuhan syarikat rakaman RedRecords pada penghujung 2019 dan syarikat tersebut kini bersedia untuk melancarkan single baharu pertama oleh Jannince Weigel berjudul Passcode hari ini.
Penyanyi A-pop Jannine Weigel (tengah) di majlis pelancaran single pertamanya “Passcode” bersama Ketua Pegawai Eksekutif RedRecords Hassan Choudhury (kanan) dan Ketua Pegawai Eksekutif Kumpulan AirAsia Tan Sri Tony Fernandes (kiri).
Single Passcode merupakan projek yang sangat bermakna bagi Jannine, Tan Sri Tony serta pasukan RedRecords. Rakaman dibuat bermula semasa tempoh COVID-19 dengan kerjasama beberapa nama besar dalam industri muzik.
Ketua Pegawai Eksekutif Kumpulan AirAsia Tan Sri Tony Fernandes berkata, “Kumpulan AirAsia terus berinovasi walaupun ketika operasi syarikat penerbangan kami terjejas akibat COVID-19.
Justeru, kami cuba merebut peluang untuk meningkatkan perniagaan-perniagaan lain, termasuklah sektor kandungan yang akan memainkan peranan penting dalam peralihan kami sebagai sebuah syarikat digital dengan super app yang pesat berkembang, dan tentunya syarikat rakaman RedRecords.”
“Saya teruja untuk menyaksikan pelancaran single pertama oleh syarikat ini bersama rakan kongsi kami di Universal Music Group bersama seorang penyanyi yang amat berbakat seperti Jannine Weigel dengan single baharu beliau, Passcode.
“Single baharu ini menandakan kewujudan genre baharu bagi muzik Asia pop dan saya yakin telah tiba masanya untuk “A-Pop” dikenali dan RedRecords menjadi pemacu genre ini.”
Dihasilkan oleh penerbit yang dicalonkan oleh Anugerah Grammy, Tommy Brown yang terkenal dengan hasil kerjanya bersama Ariana Grande, Chris Brown, Fifth Harmony dan ramai lagi, Passcode merupakan sebuah lagu berentak pantas.
Lagu tersebut turut dihasilkan bersama penulis lagu yang juga penyanyi Jessie Reyez dengan rangkap korus yang mudah diingati.
Selain itu, ia juga dihasilkan dan ditulis bersama John O, bekas penyayi utama kumpulan pop Malaysia Paperplane Pursuit yang kini merupakan Pengurus A&R RedRecords. Beberapa bakat Allstars AirAsia juga membuat kemunculan bersama Jannine dalam muzik video Passcode.
Ketua Pegawai Eksekutif RedRecords Hassan Choudhury berkata, “Berdasarkan pengalaman saya dan Tony sendiri dalam industri muzik dan hiburan, kami memang melihat potensi Jannine untuk menempa nama besar di dunia muzik sejak pertama kali mengenalinya.
“Dengan cita-cita yang kami ada bersama RedRecords dan juga sumber pemasaran global yang luas, Jannine merupakan pilihan yang tepat bagi artis pertama kami.”
Passcode kini tersedia di semua platform digital hari ini, sila rujuk di sini untuk Jannine Weigel – Passcode (video muzik rasmi).
Siapakah Jannine Weigel?
Dilahirkan di Steinfurt, Germany, Jannine berpindah ke Thailand ketika berusia 10 tahun. Personaliti menarik Jannine telah membantu beliau mencapai populariti di media sosial. Beliau mempunyai 3.6 juta pengikut di YouTube, 3.2 juta pengikut di Facebook, 1.7 juta di Instagram dan lebih 500,000 di TikTok.
Ikuti Jannine di Instagram, Tiktok dan Facebook @jannineweigel
Apakah RedRecords?
Ia merupakan kerjasama antara AirAsia dan Universal Music Group. Syarikat ini komited untuk mencungkil bakat baru di ASEAN, mengembangkan artis-artis di Asia dan meletakkan muzik pop Asia di platform global.
Di Amerika Syarikat, RedRecords bekerjasama dengan Def Jam Recordings untuk mengedarkan lagu-lagu Jannine. Def Jam merupakan label ikonik dengan artis-artis ternama seperti Kanye West, Justin Bieber dan Alessia Cara yang akan terus melakar sejarah dalam muzik. Passcode hanyalah permulaan bagi Jannine Weigel dan RedRecords.
Bagaimanakah langkah ini bersesuaian dengan AirAsia?
Syarikat penerbangan AirAsia dan RedRecords adalah milik syarikat induk yang sama iaitu Kumpulan AirAsia yang juga memiliki perniagaan lain seperti seperti kargo Teleport, super app airasia.com, restoran Santan dan teknologi kewangan BigPay.
Memperkenalkan teman peranti terbaru keluarga Galaxy A Series, iaitu Galaxy A01 Core.
Sebuah telefon praktikal yang diperlukan untuk pengunaan harian anda; dari menghantar e-mel apabila anda on-the-go, menjejaki tugas harian anda, merakam foto yang ‘instagrammable’ hingga menstrim filem semasa waktu rehat anda – nikmati semua ini hanya pada harga pasaran yang disyorkan iaitu RM329!
Luangkan lebih banyak masa untuk melakukan perkara yang anda sukai kerana Galaxy A01 Core didatangkan dalam body solid 8.6mm yang muat selesa di dalam genggaman tangan anda walaupun dengan bateri yang besar berkapasiti 3,000mAh 1 .
Ia juga dilengkapi bezel nipis dan paparan besar 5.3′ HD+ yang memberikan pengalaman tontonan yang awesome; jadi setelah seharian sibuk, apa lagi, santai dan nikmatilah filem atau bermain game kegemaran anda.
Bukan itu sahaja, ia dilengkapi dengan prestasi kamera hebat seperti ciri-ciri Filter dan Beauty Mode yang membolehkan anda mengambil gambar yang menakjubkan.
Mulai 18 September 2020, Galaxy A01 Core boleh didapati dalam tiga pilihan warna yang bold – Biru, Hitam dan Merah di Samsung Experience Stores yang terlibat, pengedar rasmi, ataupun melalui e-store Samsung Malaysia.
Rolls-Royce resumes two-shift working at Goodwood just four months after reopening.
Rolls-Royce Motor Cars is delighted to announce that the company has resumed full two-shift production at its Global Centre of Luxury Manufacturing Excellence at Goodwood, West
Sussex.
The move means that the marque is now operating at pre-lockdown levels, with the workforce maintained and all manufacturing staff on site. Strict health, safety and hygiene
measures remain in place, in line with the latest official guidance.
The resumption of the second shift comes just two weeks after the global launch of new Ghost to universal media and public acclaim. Demand for all Rolls-Royce models continues to develop across markets worldwide, particularly those where the Covid peak has passed.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said, when the nationwide lockdown was first introduced, Rolls-Royce voluntarily suspended
production to protect its employees, suppliers and their families.
On 4 th May, it became the first UK automotive manufacturer to reopen, operating a single shift with office-based colleagues working from home wherever practicable. Customer handover ceremonies, with appropriate social distancing, resumed in early June.
Müller-Ötvös added, “Throughout Rolls-Royce there is a renewed sense of energy, enthusiasm and optimism. This gives me great confidence for our future; I also believe it sends enormously positive signals to our local community, our industry and the country as a whole.
I wish to thank my entire team for their determination and commitment, which has enabled us to reach this point so rapidly. That we’ve done so while keeping everyone safe underlines the fact that RollsRoyce is a family, in which we all look out for one another.
I’m particularly delighted that we’ve maintained our workforce. Our people and the skills and talents they bring to our business are fundamental to our success and make Rolls-Royce the most dynamic, fascinating and exciting company in the world.”
The most powerful Prancing Horse, which references Scuderia Ferrari
Naza Italia, official importer and distributor of the Ferrari brand in Malaysia, officially launched the highly anticipated SF90 Stradale today, in conjunction with the unveiling of the newly renovated Ferrari Petaling Jaya showroom.
As the Prancing Horse’s first series production PHEV (Plug-in Hybrid Electric Vehicle), the SF90 Stradale turns the page to a whole new chapter in Ferrari’s history.
“The Ferrari SF90 Stradale is a symbol of innovation, growth and adaptation – a model that rises to meet the changing needs of the industry and Ferrari’s discerning clientele.
Ferrari has successfully taken on the challenge of combining conventional and electrical power sources with its first ever plug-in hybrid vehicle, once again drawing upon its advanced technology from the track and making it applicable for the road.
As the brand explores its potential in the hybrid era, we are thrilled to have the opportunity to bring models such as the SF90 Stradale to the Malaysian market,” said Dato’ Nik Hamdam Nik Hassan, Group CEO, Automotive Group, Naza Corporation Holdings Sdn Bhd.
The new model delivers unprecedented performance for a production car, with figures such as 1,000 cv, and a weight-to-power ratio of 1.57 kg/cv, and 390 kg of downforce at 250 km/h elevating the SF90 Stradale to the top of its segment.
It also means a V8 is the top-of-the-range model for the first time in the marque’s history. Ferrari’s first hybrid production series model received the 2020 Red Dot: Best of the Best Award and was also the only car to have been bestowed one of 75 Gold Awards at the prestigious iF Design Awards 2020.
Its name, “SF90” – a reference to the 90th anniversary of the foundation of Scuderia Ferrari and “Stradale” – which translates to “road”, underscores the distinct link that has always existed between Ferrari’s track and road cars.
A brilliant encapsulation of the most advanced technologies developed in Maranello, the SF90 Stradale is also the perfect demonstration of how Ferrari immediately transitions the knowledge and skills it acquires in competition to its production cars.
The SF90 Stradale has a 90° V8 turbo engine capable of delivering 780 cv, the highest power output of any 8-cylinder in Ferrari history.
The remaining 220 cv is delivered by three electric motors, one at the rear, known as the MGUK (Motor Generator Unit, Kinetic) due to its derivation from the Formula 1 application, located between the engine and the new 8-speed dual-clutch transmission on the rear axle, and two on the front axle.
This sophisticated system does not, however, make for a more complicated driving experience. Quite the opposite, in fact: the driver simply has to select one of the four power unit modes, and then just concentrate on driving.
The sophisticated control logic takes care of the rest, managing the flow of power between the V8, the electric motors and the batteries.
The SF90 Stradale is also the first Ferrari sports car to be equipped with 4WD, a step necessary to allow the incredible power unleashed by the hybrid powertrain to be fully exploited, ensuring the car has become the new benchmark for standing starts: 0-100km/h in 2.5 sec and 0-200km/h in just 6.7 seconds.
Ferrari’s engineers were able to further broaden the spectrum of dynamic controls by introducing the full-electric front axle, known as the RAC-e (electronic cornering set-up regulator).
As well as exclusively providing propulsion in electric drive, the two front motors independently control the torque delivered to the two wheels, extending the concept of Torque Vectoring. Fully integrated into the car’s vehicle dynamics controls, the RAC-e governs the distribution of torque, making driving on the limit much simpler and easier.
The introduction of this hybrid architecture was a challenge with regard to managing the additional weight which was resolved by an obsessive attention to detail and the overall optimisation of the whole of the car.
For maximum performance in terms of overall weight, rigidity and centre of gravity, the chassis and bodyshell of the SF90 Stradale is all new, built using multi-material technology, including, for example, carbon fibre.
The development of a hybrid car of this kind demanded the development of a series of innovative aerodynamic solutions. The significant boost in the power unit’s performance brought with it an increase in the amount of heat energy to be dissipated and required the development team to carry out an in-depth review of the aerodynamic flows on the radiating masses.
It also demanded new solutions to increase downforce efficiently and guarantee maximum stability at all speeds and in all driving conditions.
Particularly noteworthy is the innovative shut-off Gurney, a patented active system located at the rear of the car which regulates the air flow over the upper body, reducing drag at high speeds with low lateral dynamics loads and increasing downforce in corners, under braking and during changes of direction.
The new car is epoch-changing from a stylistic perspective as it completely rewrites the mid-rear-engined sports berlinetta proportions introduced on the 360 Modena twenty years ago, instead taking its inspiration from Ferrari’s recent supercars.
A good example is the cockpit, which has a smaller frontal section and is placed closer to the front of the car to reduce drag. This was also achieved without impacting on-board comfort.
The track-derived “eyes on the road, hands on the wheel” philosophy takes on a truly central role for the first time too, significantly influencing the ergonomics and styling of the interior. The result is an HMI (Human-Machine Interface) and interior layout concept that are a complete departure from previous models.
Another major innovation is the steering wheel which now has a touchpad and a series of haptic buttons that allow the driver to control virtually every aspect of the car using just their thumbs.
The central instrument cluster is now entirely digital with the first automotive application of a 16” curved HD screen which can be fully configured and controlled using the controls on the steering wheel.
On the central tunnel, improved ergonomics have been combined with an element from the past: the automatic gearbox controls are now selected by a grille-style feature that references Ferrari’s legendary manual gear-shift gate. Thus past and present skilfully merge to point the new Ferrari towards the future.
The SF90 Stradale also sees the debut of the new ignition key with full keyless technology which will gradually be introduced across the rest of the range, personalised with the model’s name. Thanks to a special compartment in the central tunnel, it becomes an integral part of the car’s styling.
In addition to the sporty version, which references the shape and colour of the signature rectangular Prancing badge sported by Ferrari’s road cars, there will also be a more elegant metal-coloured version.
For the first time on a Ferrari, clients can choose between the standard car and a version with a more sports-oriented specification.
The Assetto Fiorano specification includes significant upgrades, including special GT racing-derived Multimatic shock absorbers, extra lightweight features made from high-performance materials such as carbon-fibre (door panels, underbody) and titanium (springs, entire exhaust line), resulting in a weight-saving of 30 kg.
Another difference is the high downforce carbon-fibre rear spoiler which generates 390 kg of downforce at 250 km/h. The Assetto Fiorano includes Michelin Pilot Sport Cup2 tyres designed specifically to improve performance on the track in the dry. They feature a softer compound and fewer grooves than the tyres provided as standard.
POWERTRAIN
The SF90 Stradale is the first ever Ferrari to feature PHEV (Plug-in Hybrid Electric Vehicle) architecture which sees the internal combustion engine integrated with three electric motors, two of which are independent and located on the front axle, with the third at the rear between the engine and the gearbox.
The internal combustion engine and the electric motors work in synergy to unleash an incredible 1,000 cv which means the SF90 Stradale sets a whole new benchmark in terms of its performance and innovative content not just with regard to the Ferrari range, but also its competitors.
INTERNAL COMBUSTION ENGINE
Thanks to its 780-cv power output, the turbo V8 featured in the SF90 Stradale raises the bar for the performance limits achievable by this type of architecture.
The starting point was the F154 family engine which has won the International Engine of the Year award for the fourth consecutive year, an unprecedented achievement for any power unit.
Together with its 195 cv/l specific power output, which is the highest in the segment, the engine also delivers 800 Nm of torque at 6,000 rpm. To deliver this extraordinary result, Ferrari’s engineers focused on several different areas of the engine, starting by increasing its capacity from 3,902 cc to 3,990 cc thanks to a larger bore of 88 mm.
The intake and exhaust system was completely redesigned and now features a new, narrower cylinder head with a central injector and the adoption of 350-bar GDI, another first for a Ferrari V8.
To improve the internal fluid dynamics, not only was a larger diameter intake valve adopted but the ducts are all horizontally lined up at engine head height; the turbo charger assembly has been lowered while the exhaust line is higher, as testified by the fact that the tail pipes are now in the upper section of the rear bumper.
The turbos are now equipped with electronically-controlled wastegates to improve catalyser heating and new compressor volutes to optimise fluid-dynamics.
The re-engineering goes well beyond fluid-dynamics: the rationalisation of the layout has resulted in both a lower centre of gravity, thanks in part to the adoption of a smaller-diameter fly wheel, and a reduction in overall weight thanks to the use of Inconel instead of steel for the exhaust manifold.
Meticulous attention was lavished on sound quality when redesigning the exhaust system and the result is fuller, richer harmonics across the entire frequency range.
GEARBOX
The SF90 Stradale sports a completely redesigned 8-speed, oil-bath, dual-clutch transmission.
New gear ratios and improved transmission efficiency yield a significant reduction in fuel consumption in urban and motorway driving (-8% in the WLTP cycle) without having to compromise on performance. In fact, there is even a 1% improvement in efficiency on the track.
An optimised layout, achieved through the adoption of a dry sump and a significantly more compact clutch assembly with a 20% smaller exterior diameter than the current gearbox, has shaved 15 mm off the installed height in the car which, in turn, lowers the centre of gravity of the running gear by the same amount.
Despite the addition of an eighth gear and a maximum torque boost to 900 Nm (the latter an increase of 20% on the current 7-speed), the gearbox’s overall weight is actually 7 kg lower.
That figure rises to 10 kg when the elimination of the reverse gear – now incorporated in the function of the front electric motors – is included.
The new clutch’s performance is 35% higher, transmitting up to 1200 Nm in dynamic torque in gear shifts. Thanks to new-generation actuation hydraulics, total clutch fill times have been cut to 200 ms compared to the 488 Pista’s 300 ms.
ELECTRIC MOTORS
The SF90 Stradale is equipped with three electric motors capable of generating a total of 220 cv (162 kW). A high performance Li-ion battery provides power to all three motors and guarantees a 25-kilometre range in all-electric eDrive mode, using just the front axle.
When the internal combustion engine is turned off, the two independent front motors deliver a maximum speed of 135 km/h with longitudinal acceleration of ≤0.4 g. Reverse can only be used in eDrive mode which means the car can be manoeuvred at low speeds without using the V8.
The front motors are integrated into the launch control strategy for maximum performance when accelerating.
FUNCTION MODES
The internal combustion engine and electric motors work in synergy to generate an incredible 1,000 cv, which puts the SF90 Stradale at the very top of the range in performance terms.
The control logic optimally manages the power flows either with the emphasis on efficiency or performance depending on the user profile selected by the driver.
Thanks to an additional steering wheel-mounted selector, dubbed the eManettino (analogous to the Manettino which is used to set the electronic vehicle dynamics modes), the driver can choose from four different power unit management modes:
eDrive: the internal combustion engine remains off and traction is entrusted entirely to the electric front axle. Starting with a fully charged battery, the car can cover up to 25 km in this mode. This mode is ideal for city centre driving or any other situation in which the driver wishes to eliminate the sound of the Ferrari V8.
Hybrid:this is the default setting when the car is turned on, in which the power flows are managed to optimise the overall efficiency of the system. The control logic autonomously decides whether to keep the internal combustion engine running or turn it off. If it is on, the internal combustion engine can run at maximum power thus guaranteeing powerful performance whenever the driver requires.
Performance: unlike ‘Hybrid’, this mode keeps the ICE running because the priority is more on charging the battery than on efficiency. This guarantees that power is instantly and fully available when required. This mode is best suited to situations in which driving pleasure and fun behind the wheel are the main focus.
Qualify: this mode allows the system to achieve maximum power output by allowing the electric motors to work at their maximum potential (162kW). The control logic prioritises performance over battery charging.
VEHICLE DYNAMICS
The exceptional work done to boost the power unit’s power would have all been in vain without in-depth dynamics research and the development of a whole series of solutions to boost the SF90 Stradale’s lap times, whilst simultaneously guaranteeing that drivers of all kinds could make full use of the car’s potential and have fun behind the wheel.
The new hybrid architecture required extensive and lengthy integration work on the car’s many different control logics. The three areas concerned are: the high-voltage system controls (battery, RAC-e, MGUK, inverter), engine and gearbox control and vehicle dynamics controls (traction, braking, Torque Vectoring).
Integrating these areas with the existing vehicle control logics led to the development of the new eSSC (electronic Side Slip Control) vehicle control system. The eSSC introduces three innovative dynamic regulation and distribution strategies for engine torque to all four wheels:
– Electric Traction Control (eTC): optimally manages the availability of the torque – both ICE and electric – distributing it to the individual wheels to suit driving conditions and grip requirements
– brake-by-wire control with ABS/EBD: allows the braking torque to be split between the hydraulic system and the electric motors (brake torque blending), allowing regenerative recovery under braking which actually boosts performance and brake feel rather than compromising them
– Torque Vectoring: available on the front axle to manage electric traction on outside and inside wheel in cornering to maximise traction exiting the corner and help ensure easy, confident, high-performance driving.
LONGITUDINAL DYNAMICS
Thanks to the introduction of the RAC-e electric axle and traction control, eTC (Electronic Traction Control), on all four wheels, it is now possible to exploit the additional grip offered by the front wheels when accelerating.
Improved overall grip combined with the improved power delivery from the electric motors at low speeds, has significantly improved the SF90 Stradale’s longitudinal acceleration, making it the new benchmark for standing starts.
Even at high speeds and in higher gears, the combined contribution of the electric motors in maximum traction conditions helps reduce ICE response times, significantly improving longitudinal acceleration and thus performance.
The new brake-by-wire system manages kinetic energy recovery through the electric motors by implementing electronically-controlled blending of hydraulic and electric braking, entirely unnoticed by the driver.
Under normal braking conditions, energy recovery using the electric motors is the priority. The hydraulic system intervenes to support the electric one under hard braking.
LATERAL DYNAMICS
The eSSC control logic also supervises how torque is distributed between the front wheels using the RAC-e motors and the electronic control derived from the Torque Vectoring concept, varying between the inside and the outside wheel in cornering based on dynamic conditions with the aim of maximising performance and delivering easier handling.
CHASSIS
Although the extra 270 kg required to incorporate the hybrid system into the car have been amply offset by the extra power delivery (220 cv, with a weight/power ratio for the system alone of 1.23 kg/cv), in-depth research was still required to ensure that overall weight was kept to 1,570 kg, thus guaranteeing a record-breaking weight/power ratio of 1.57 kg/cv.
The chassis has been completely redesigned with a multi-material and multi-technology approach to absorb the extra stresses associated with the new power unit and the introduction of AWD.
A number of technological innovations have been introduced, not least hollow castings, which replace the traditional ribbed castings. Other new solutions include an all-carbon-fibre bulkhead between the cabin and the engine and two new aluminium alloys, one of which is a high-strength 7000 series alloy for some of the sheet metal.
As a result, the SF90 Stradale chassis boasts 20% higher bending stiffness and 40% higher torsional rigidity than previous platforms without any increase in weight. This has significant advantages for the car’s dynamics. NVH (noise, vibration, harshness) characteristics have also been improved by the use of a new alloy known as ‘quiet aluminium’ for the floor pan.
AERODYNAMICS
The greatest challenge in crafting the aerodynamics of the SF90 Stradale was posed by the need to deliver downforce and aerodynamic efficiency at a level never before achieved either by Ferrari or its competitors, whilst simultaneously guaranteeing that all the subsystems of the new power unit (internal combustion engine, electric motors, battery and inverters) would always function as optimally as possible.
As always, the aerodynamics department worked closely with Ferrari Design and this produced downforce and efficiency figures unmatched by any other car in the segment. Once again, they were achieved in typical Ferrari fashion: rather than using simple add-on elements, the car’s forms were meticulously sculpted.
The results in terms of performance are impressive indeed: thanks to its ability to generate 390kg of downforce at 250 km/h, the SF90 Stradale is now the new benchmark for downforce and efficiency in high-performance road cars.
THERMAL AERODYNAMICS
Smart cooling flow management is the first step in defining a successful car layout and, in this particular case, guaranteeing that 1,000 cv can be efficiently and uncompromisingly unleashed in all kinds of driving conditions without in any way compromising aerodynamic drag and downforce coefficients.
The internal combustion engine, gearbox, turbo-charged air, battery pack and electric motors, the inverters and charging systems and brakes all need cooling.
Meticulous attention was paid to the design of the engine bay which houses both the usual internal combustion engine systems that generate temperatures of nearly 900°C, and highly temperature-sensitive electronic components.
The coolant for the internal combustion engine and the gearbox (high temperature circuit) is cooled by two radiators located ahead of the front wheels. The hot air flow coming off those radiators is channelled into the side areas of the underbody rather than along the car’s flanks.
This means that the air flow along the flanks is cooler when it enters the air intakes ahead of the rear wheels, thereby boosting the efficiency of the intercooler radiators.
The electric motors and the inverters are cooled by a separate circuit with its own radiator at the front of the car with a central intake on the front bumper.
Lastly, the cooling circuit for the brakes was completely redesigned to meet the demands of the car’s additional performance. In close collaboration with Brembo, Ferrari developed a new brake calliper for the front which is being used for the very first time on a road car.
The calliper has an integrated aerodynamic appendage which distributes the highly charged air flow from the special air intake directly under the headlights on the front bumpers, more efficiently to the brake pads and disc. The rear brakes are cooled by the flow from two air intakes on the underbody near the rear wheels.
REAR AERODYNAMICS
In terms of design, the SF90 Stradale’s engine cover has been kept extremely low to improve the interaction between the flows over and under the body, and thus minimise drag.
The end section of the engine cover features a suspended wing divided in two sections: one fixed, which incorporates the third brake light, and one mobile with a wedge-shaped front area. The latter has been dubbed the shut-off Gurney and is under patent.
It is also the most innovative downforce management device on the car. In urban usage or at maximum speed, the two sections are aligned and suspended above the engine cover, with the mobile wedge acting as an efficient fairing to the fixed element, allowing the air to flow both above and beneath the shut-off Gurney.
In high downforce conditions (such as driving through corners, braking or in abrupt changes of direction), the mobile element is lowered by a pair of electric actuators, closing the lower blown area and uncovering the fixed element, generating a new tail geometry characterised by a broad load surface topped by a powerful nolder.
The system is controlled by a sophisticated control logic that checks parameters such as speed, acceleration (lateral and longitudinal) and driver inputs, hundreds of times a second in order to establish the most efficient configuration to adopt.
FRONT AERODYNAMICS
Rear downforce is balanced at the front of the car by a complex and optimised system of vortex generators.
Although this is not its very first appearance on a Ferrari sports car, the system has been honed to the maximum on the SF90 Stradale: the front section of the chassis has been raised 15 mm compared to the central section of the chassis at the point where the vortex generators are located, thus increasing the amount of air channelled towards them and boosting their effect.
The front bumper is divided into two sections that have specific wing functions. Between the upper section and the bonnet is a pronounced indent that locally compresses the flow. This feature, together with the two diffusers ahead of the front wheels, contributes to generating downforce over the front axle.
FORGED WHEELS WITH BLOWN GEOMETRY
Specific aerodynamic research went into the geometry of the forged wheels which are made using a construction technology that allows greater freedom when it comes to aerodynamic solutions.
The specific geometry of the wheels incorporate radial elements on the outer channel which are equally spaced between the spokes and designed to act as wing profiles. The geometry of these profiles mean that the wheel works like a rotor blade, very efficiently managing the flows from inside the wheelarch and guaranteeing two main effects:
Air evacuation from wheel arch is boosted, creating suction that also benefits the flow that passes through the front diffusers, generating extra downforce over the front;
The flow exiting the wheel rim is lined up with the longitudinal flow running along the sides, thereby reducing deviations caused by the air mass exiting at an angle to the direction of movement, thus reducing the car’s Cd.
DESIGN
The SF90 Stradale is the most advanced car in the range from a point of view of performance and technology. The definition of the exterior styling was inspired by that principle: to create a forward-looking, innovative design that transmits the car’s mission as an extreme sports car – Ferrari’s first series production supercar.
Ferrari Design has thus completely revisited the proportions of the front, central and rear volumes in a radical evolution of the forms of Ferrari’s mid-rear-engined production berlinettas of the last twenty years.
The aim was to design a leading-edge extreme car capable of delivering completely unprecedented performance for a Prancing Horse production car. The SF90 Stradale slots in between the mid-rear-engined coupés, today represented by the F8 Tributo, and supercars of the likes of LaFerrari, and is the new standard-bearer for hyper-technological extreme cars brimming with future-forward content.
EXTERIOR
The SF90 Stradale’s architecture, in which the cabin is located ahead of the mid-mounted engine, provided Flavio Manzoni and his team of designers at the Ferrari Styling Centre, with the ideal platform on which to craft a genuine supercar of impeccable proportions.
More compact overhangs (the rear one is shorter than the front one in particular) and the frontward-shift of the cabin have created a cab-forward-type architecture which emphasises the fact that the engine is mid-mounted.
A very low centre of gravity has also allowed the designers to lower the cabin area by 20 mm. Combined with a more curved windshield, slender A-posts and a wide track, this creates a beautifully proportioned car with sleeker volumes.
The compact bubble-shaped cabin has an aeronautical cockpit feel and the fact that it has been shifted so far forward is further emphasised by the geometry of the two body-coloured rear flying buttresses that enclose the rear.
Another signature solution is the headlights which hail a move away from the L-shaped look, to a slender slit design integrated with the brake air intakes resulting in a characteristic C-shape which lends the front of the car an original and futuristic appeal.
In an absolute first for a Ferrari, the SF90 Stradale uses matrix LED headlight technology to improve visibility in all driving conditions thanks to active beam control.
The rear of the car is dominated by high exhaust pipes which are the result of optimisation of the exhaust line layout. Because the power- train is significantly lower in the car than in the past, the designers were also able to lower the car’s tail.
Another deviation from the styling typical of past berlinettas is the way the profile of the rear screen no longer follows the line from the roof to the rear bumper. This element of styling discontinuity is evidenced by the separation of the screen from the cooling grille.
The tail lights have also evolved quite radically from Ferrari’s iconic round shape. The eye-catching, more horizontal luminous rings create a more horizontal perception of the tail lights which in turn visually lowers the height of the tail
INTERIOR
While the SF90 Stradale’s exterior was crafted to underscore its seamless combining of form, technology and performance, the interior is even more radical. The very explicit aim there was to create a cockpit that ushered in an entirely new design direction, the effects of which would carry over into Ferrari’s entire future range.
The designers took a futuristic approach to the interface concept with a strong focus on creating a wraparound aeronautically-inspired cockpit with particular emphasis on instruments.
This further emphasised and underscored the symbiotic relationship between car and driver. In fact, the SF90 Stradale makes an epoch-changing leap forward both in formal and content terms, updating the Human Machine Interface with all-digital technology.
In a first for a Ferrari, the central instrument cluster comprises a single 16” digital HD screen which curves towards the driver to make it easier to read and to emphasise the F1-style wrap-around cockpit effect. This is the first time this type of screen has been adopted in a production car.
When the engine and motors are off, the onboard instruments go black lending the cockpit a wonderfully sleek, minimalist look. In line with Ferrari tradition, the default screen is dominated by a large circular rev counter which, however, this time is framed by the battery charge indicator.
The navigation screen is on one side of the rev counter with the audio control one on the other.
The “hands-on-the-wheel” philosophy has consistently driven the development of the human-machine interface in every Ferrari F1 car and its subsequent gradual transfer to its road-going sports cars.
The SF90 Stradale’s steering wheel completes that transfer process from the competition world and also ushers in a new era by introducing a series of touch commands that allow the driver to control virtually every aspect of the car without ever taking their hands off the wheel.
The traditional controls include the now-classic steering-wheel mounted headlight control, windscreen wipers, indicators and the Manettino for driving modes.
Of the new touch controls, the compact but functional pad on the right-hand spoke allows the driver to navigate the central cluster screens, while voice and cruise controls are on the left-hand spoke.
Also noteworthy is the adoption of a rotary switch for cruise control, a solution derived directly from the Formula 1 car. In the bottom left section of the central area, there are four buttons the driver uses to select the power unit use mode.
The Head Up Display is another part of the innovative HMI and allows various data to be projected onto the windshield within the driver’s field of vision so that their attention is not distracted from driving.
From a creative perspective, the SF90 Stradale interface project gave the Ferrari Style Centre’s designers the opportunity to interpret the screens in the cabin as a canvas on which all the car’s functions and controls could be represented.
The screen graphics on the SF90 Stradale were also designed to create a 3D effect which is particularly striking during transitions, such as when the instrument panel is turned on or when swapping from one screen to the next.
Alongside the new-concept HMI, another major theme tackled in the cabin was the tunnel area interface. The F1 controls on the “bridge” are probably the most iconic of the Ferraris of recent generations. These have been completely redesigned and set into a modern metal plate which references an equally iconic feature from the past: the classic gear lever gate.
7 YEARS MAINTENANCE
Ferrari’s unparalleled quality standards and increasing focus on client service underpin the extended seven-year maintenance programme offered with the SF90 Stradale. Available across the entire Ferrari range, the programme covers all regular maintenance for the first seven years of the car’s life.
This scheduled maintenance is an exclusive service that allows clients the certainty that their car is being kept at peak performance and safety over the years. This very special service is also available to owners buying pre-owned Ferraris.
Regular maintenance (at intervals of either 20,000 km or once a year with no mileage restrictions), original spares and meticulous checks by staff trained directly at the Ferrari Training Centre in Maranello using the most modern diagnostic tools are just some of the advantages of the Genuine Maintenance Programme.
The service is available on all markets worldwide and from all Dealerships in the Official Dealership Network.
The Genuine Maintenance programme further extends the range of after-sales services offered by Ferrari to satisfy clients wishing to preserve the performance and excellence that are the signatures of all cars built at the factory in Maranello which has always been synonymous with leading-edge technology and sportiness.
The Ferrari SF90 Stradale is available from the base price of RM1,908,000.00 (before duties, customization options, taxes and insurance). For further details, contact the Ferrari Malaysia Showroom.
Images, videos and information can be viewed on the dedicated web site: SF90stradale.com. More exciting information about Ferrari Malaysia may be obtained from the official Facebook page:
IJM Land bersedia untuk gelombang kejayaan seterusnya dengan Starling Parcel 3
Pelaburan hartanah mungkin tidak menjadi keutamaan bagi segelintir pihak memandangkan kebanyakan rakyat Malaysia masih lagi sedang menyesuaikan diri dengan implikasi akibat wabak Covid-19 kepada ekonomi tempatan.
Bagaimanapun, berbeza bagi Bandar Rimbayu dari IJM Land yang menyaksikan sambutan yang amat menggalakkan bagi pembangunan kediaman mereka, Starling yang mana Fasa 1 telah habis dijual dalam tempoh sehari dan Fasa 2 pula habis ditempah dalam tempoh separuh hari.
Kini, mereka bersedia untuk melancarkan fasa terbaharunya iaitu Fasa 3. Starling Fasa 3 adalah projek yang ketiga daripada keseluruhan pembangunan kediaman seluas 56.68 ekar
itu yang merangkumi 680 unit rumah serta kepelbagaian kawasan hijau, kemudahan prasarana dan kawasan komunal dengan Nilai Pembangunan Kasar sebanyak RM500 juta.
Pada fasa ini, dua jenis rumah baharu dengan keluasan binaan yang lebih besar iaitu rumah teres dua tingkat Jenis C dan Jenis D juga turut ditawarkan.
Bagi Jenis C, terdapat 103 unit ditawarkan dengan saiz tanah seluas 20‟ x 60‟ dan keluasan binaan sebanyak 1,694 kaki persegi. Ia dilengkapi dengan tiga bilik tidur serta tiga bilik mandi.
Manakala bagi Jenis D, sebanyak 121 unit ditawarkan dalam saiz tanah yang sama iaitu 20‟ x 60‟ tetapi dengan keluasan binaan yang lebih besar iaitu 1,769 kaki persegi dan ia mempunyai empat bilik tidur serta tiga bilik mandi.
“Kami memang menyangka bahawa Starling akan mendapat sambutan baik, tetapi untuk mendapat sambutan positif sehebat ini daripada pembeli rumahadalah di luar jangkaan kami memandangkan cabaran yang dihadapi pada masa kini.
“Kami percaya bahawa kami telah melakukan apa sahaja yang kami mampu untuk membantu mereka menghadapi cabaran yang mendatang. Ini termasuklah dengan
mengutamakan inovasi produk, merancang kempen strategik dan benar-benar memahami apa yang pembeli rumah perlukan sekarang,” kata Chai Kian Soon, Pengurus Besar Kanan Bandar Rimbayu.
Rimbayu-Starling Type D
1. Nilai yang hebat untuk wang anda
Dengan harga bermula daripada RM698,800 ke atas, unit kediaman Starling Fasa 3 dibina untuk keperluan pembeli rumah pertama, terutamanya mereka yang sudah bersedia untuk mempunyai keluarga.
Pilihan saiz kediaman yang berbeza juga menjadikan Starling pilihan utama bagi keluarga yang sedang berkembang.
Selain itu, dengan harga yang menarik, Bandar Rimbayu juga yakin yang pembeli rumah mampu memiliki rumah bertanah dengan ruang yang luas pada harga yang sama dengan unit kondominium di bandar.
Pembeli rumah juga dapat menikmati pelbagai kemudahan dan kelengkapan yang tersedia di dalam kawasan kejiranan berpengawal dengan dua pintu masuk bagi memastikan keselamatan dan keselesaan penduduknya.
Ruang terbuka seluas 16 ekar turut menempatkan gelanggang pelbagai fungsi, astaka,
amfiteater, laman sentral, plaza, taman permainan kanak-kanak serta trek senaman.
Menyentuh aspek rekaan pula, Starling dihiasi dengan landskap yang subur kehijauan, dan ia menjadi satu daripada faktor penarik bagi penduduk yang cintakan alam semulajadi dan mereka yang mahukan persekitaran yang aman dan nyaman.
Penduduk juga boleh mengeratkan hubungan dan meluangkan masa berkualiti dengan keluarga mereka dengan melakukan aktiviti riadah di taman. Selain itu, trek joging
sepanjang 2 kilometer turut disediakan di kawasan yang selamat.
2. Direka untuk menjadi kediaman anda selamanya
Kediaman Starling diinspirasikan daripada bentuk telur burung Jalak (Starling) yang berwarna biru manakala rekaan dalamannya menerapkan pelbagai bentuk, warna dan komposisi bentuk.
Justeru, warna biru dipilih sebagai warna utama yang diterapkan bersama-sama dengan warna yang lain seperti warna coklat tanah, warna hijau daun dan warna merah jambu bunga bagi menghasilkan persekitaran seakan-akan taman yang cantik.
Dengan pelancaran Fasa 3 ini, Starling akan memperkenalkan unit pameran terbaharunya bagi rumah Jenis D yang mana rekaan dalamannya diinspirasikan oleh Floret, satu konsep yang dibuat untuk mewujudkan persekitaran yang ceria dan menenangkan bagi kesejahteraan minda dan jiwa pembeli rumah.
Unit pameran ini juga disediakan sebagai model paparan bagi bakal pembeli rumah Starling yang berhasrat untuk mengubahsuai kediaman tanpa sebarang kerumitan dan mengoptimumkan ruang di dalam rumah mereka.
Bandar Rimbayu percaya bahawa rumah pertama sudah cukup untuk menjadi rumah untuk selama-lamanya dan ia juga boleh menjadi tempat di mana semua ahli keluarga dapat menyerlahkan kreativiti dan personaliti individu masing-masing seterusnya memberikan ruang yang cukup untuk mereka membesar.
Bagi memudahkan perkembangan yang kondusif, Starling juga menerapkan beberapa aspek seperti ruang tamu dan ruang makan yang luas, ruang letak kereta yang boleh memuatkan dua buah kereta pada satu masa, serta kelengkapan produk bilik mandi dengan ciri terkini.
Menerusi rekaaannya, Starling mencerminkan keharmonian dengan persekitaran yang dilengkapi elemen semulajadi yang menggunakan tona warna tanah dan neutral seterusnya menjadikan setiap rumah kelihatan begitu nyaman.
Di samping itu, garisan geometrik yang tebal menyerlahkan gayayang tidak lapuk ditelan zaman.
3. Ikuti gaya terbaharu, kuasai digital
Pelaksanaan penjarakan sosial menjadi antara cabaran terbaharu yang sedang dihadapi oleh pelbagai pihak pada masa kini kerana Covid-19 masih kekal sebagai ancaman.
Melihat peluang yang wujud di dalam krisis ini, Bandar Rimbayu mengambil inisiatif untuk bukan hanya mematuhi syarat keselamatan yang ketat tetapi juga menjadikan proses pembelian rumah mereka lebih mudah dan selesa untuk pengunjungnya.
Sebagai contoh, mereka telah membangunkan proses yang lebih berkesan dan efektif
juga dalam masa yang sama mampu meningkatkan nilai jualan.
Antara langkah yang telah diambil adalah pendigitalan proses pembelian dengan mengendalikan aktiviti rundingan dan pembabitan secaya maya. Ini termasuklah dengan membawa pelanggan meneroka kawasan pembangunan dan unit yang disediakan secara 3D. Selain itu, mereka juga menyediakan pelan induk digital kepada pembeli sebagai rujukan.
Semasa pelancaran Fasa 1 dan Fasa 2, Bandar Rimbayu juga buat pertama kalinya telah mengendalikan sesi undian secara langsung bagi pemilihan unit di laman Facebook
rasmi mereka.
4. Memahami pembeli rumah
Sudah terang lagi bersuluh bahawa memahami keperluan sasaran pembeli adalah kunci kepada kejayaan dan ini juga telah menjadi penyumbang kepada kejayaan Starling.
Bagi menjadikan pembangunan kediaman mereka lebih sesuai dengan masyarakat, Bandar Rimbayu telah memasukkan beberapa manfaat dan ciri yang berguna kepada pembeli rumah kontemporari.
Satu daripada contohnya adalah penyediaan prasarana jalur lebar berkelajuan tinggi yang mendatangkan keselesaan kepada pembeli rumah untuk menyesuaikan diri dengan amalan duduk di rumah pada masa ini atau masa hadapan.
Selain itu, rekaan kediaman Starling turut mempunyai bilik tambahan yang menawarkan fleksibiliti kepada pembeli rumah untuk menukar atau menghiasnya berdasarkan keperluan
dan penggunaan mereka.
Rumah Jenis D juga turut dilengkapi dengan pintu keselamatan bagi jaminan keselamatan yang lebih baik.
Memahami bahawa kebanyakan pembeli rumah pada masa kini mengutamakan gaya hidup yang berkualiti, semua pembeli rumah baharu Starling layak mendapat keahlian The Club @ Rimbayu secara percuma untuk dua orang selama 12 bulan.
The Club @ Rimbayu menyediakan pelbagai kemudahan termasuklah kolam renang bersaiz Olimpik yang menakjubkan.
IJM Land juga faham bahawa pembelian rumah mungkin tidak menjadi agenda utama bagi kebanyakan orang terutamanya dalam situasi semasa. Bagaimanapun, dalam usaha untuk membantu pembeli rumah memiliki rumah idaman, mereka telah memperkenalkan kempen pemilikan fleksibel yang dikenali sebagai “Now You Can‟ yang berlangsung sehingga 31 Oktober 2020.
Menerusi kempen ini, pelan dan penyelesaian yang khusus akan dibangunkan bersesuaian dengan keperluan individu.
Selain kempen “Now You Can‟, pembeli rumah juga boleh memanfaatkan Kempen Pemilikan Rumah (HOC) 2020 semasa membeli rumah di Starling, mereka juga boleh menikmati diskaun minimum 10 peratus daripada harga belian selain pengecualian duti setem bagi Memorandum Pindah Milik (MOT) serta pembiayaan.
Sebagai tambahan, pembeli juga layak menikmati bayaran guaman secara percuma bagi Perjanjian Jual Beli (SPA) dan pembiayaan.
Pembeli rumah juga boleh menyertai peraduan cabutan bertuah pada acara eksklusif sempena pelancaran Fasa 3 Starling, dan mereka berpeluang memenangi lapan unit kereta Proton X70.
Untuk maklumat lanjut, layari laman web www.rimbayu.com