Samsung Electronics Co., Ltd. today announced a global partnership with ‘BTS WORLD TOUR ‘ARIRANG,’’ unveiling a new concert experience powered by Galaxy mobile technology that brings artists and the audience closer together.
BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This resulted in a global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy.
By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world.
“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics.
“Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.”
Building on Galaxy’s vision of meaningful, connected experiences, Samsung is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways.
In particular, the Galaxy S26 Ultra camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.
“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”
‘BTS WORLD TOUR ‘ARIRANG’’ will begin in Goyang, South Korea, and continue in major cities around the world through 2027. As part of the world tour, an exclusive BTS THE CITY ARIRANG SEOUL is taking place in Seoul from March 20 to April 19, including a range of Galaxy-powered immersive experiences to major landmarks across the city.
Fans can explore the Galaxy S26 series through interactive activities, including a stamp rally at
Samsung’s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio.
Participants who complete the activities are eligible to receive prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise. Following Seoul, ‘BTS THE CITY’ will expand to other tour stops.
Samsung will take part in the entire ’BTS THE CITY’ journey, driving innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.
Recently, Samsung launched the new Galaxy S26 series – its most intuitive Galaxy AI phone yet. Consumer response has been stellar, with pre-orders moving quickly and excitement building around the device’s innovative features.
As these cutting-edge devices begin arriving, it’s important to consider how you will care for it. The average phone upgrade cycle has increased from 2.4 years to a whopping 3.5 years globally, signalling a shift toward longer device ownership.
That’s where Samsung Care+ comes in 2 . Not only does it preserve the future resale value of your device, it provides peace of mind today and lasting value tomorrow.
Flexible and Personalised Choices for Every Lifestyle
Not everyone uses their device the same way. Some need a complete peace of mind against everyday accidents. Others focus on long-term device reliability. Samsung Care+ gets this.
Samsung Care+ offers diverse plans that reflect the unique needs of customers with different lifestyles. This includes accidental damage cover that protects against certain knocks, drops and spills
For users prioritizing long-term performance and reliability, extended warranty coverage can help address certain mechanical or electrical failures well beyond the standard warranty period, which can become increasingly valuable as users hold onto devices longer.
With Samsung Care+ and Fast Repair Service, customers can benefit from quick, hassle-free repairs, including cracked screen replacements using genuine Samsung parts – ensuring devices are restored to optimal condition when unexpected incidents occur.
Samsung Care+ plans also come with flexible payment options, including upfront payment choices.
For Galaxy S26 Ultra users in Malaysia, plans start from RM398.52 for 1 year, RM441.72 for 2 years, and RM636.12 for 3 years.
Samsung Electronics has introduced two new ringtones featuring classical masterpieces on the Galaxy S26 series.
Drawing on works by Johann Sebastian Bach and George Frideric Handel, the sounds create a deeper, more immersive listening experience in everyday life.
A Sound Philosophy Inspired by Nature
Galaxy has established “Inspired by Nature” as the core concept of its sound design, applying it across all interaction sounds — from ringtones to touch sounds. Extending this philosophy, Samsung brings nature-inspired classical music to Galaxy, creating a more refined listening experience in everyday interactions.
New ringtones on the Galaxy S26 series include Bach’s “Prélude” from Cello Suite No. 1, whose symmetry, repetition and harmony evoke natural patterns such as plant growth and ocean waves.
Also included is Handel’s “Alla Hornpipe” from Water Music Suite No. 2, famously performed on the River Thames for King George and known for its flowing rhythm and structured progression.
Both pieces were previously used as ringtones during the Anycall era of the 1990s and 2000s, returning as familiar, nostalgic melodies.
Global Collaboration Behind the Sound
Global experts collaborated throughout the recording process to enhance sound quality. The ringtones were recorded at Abbey Road Studios — the world’s first recording studio and the birthplace of many iconic Beatles tracks.
Jonathan Allan handled recording and mixing in London, while Tae Ho Lee of MiXNBLE led mastering in Seoul, highlighting East–West collaboration.
The Royal Philharmonic Orchestra, a world-renowned U.K. symphony orchestra, performed both pieces. The Bach piece features co-principal cellist Jonathan Ayling.
A Unified Vision for Galaxy Sound
The new ringtones on the Galaxy S26 series go beyond simple alerts, reflecting Galaxy’s sound identity shaped by nature-inspired design and refined technology.
“Classical music transcends time and space, resonating deeply with people,” said Myoung Woo Nam, Principal Sound Designer, Mobile eXperience (MX) Business at Samsung Electronics. “We hope more users can experience classical music naturally in daily life through Galaxy.”
Mercedes-Benz Malaysia today announced the return of MercedesTrophy, the brand’s signature golf tournament series that brings customers together through a shared passion for the game.
Now in its 36th year, the prestigious event continues to reflect the lifestyle and excellence synonymous with Mercedes-Benz.
“The MercedesTrophy is more than a competition — it has become a signature platform where our customers experience the brand beyond the roads. It celebrates moments of connection, enjoyment, and shared passion for excellence that reflect the true spirit of our brand.
“We look forward to welcoming our customers to the 2026 edition, and to another exciting journey leading up to the National Final and the finals in Germany.” Elaine Hew, General Manager, Marketing Communications, Mercedes-Benz Malaysia.
MercedesTrophy is an international amateur golf tournament series exclusively for Mercedes-Benz Malaysia customers who share an enthusiasm for the game. Since its debut in 1991, the tournament has evolved into one of the most prestigious amateur competitions worldwide, welcoming over 60,000 golfers annually across more than 60 countries.
This year’s tournament will commence with four qualifying rounds starting on 12 May 2026. Winners from the qualifying rounds will then advance to compete at the National Final, which will take place on 22 June 2026 at The ELS Club Desaru Coast, Johor.
Samsung Electronics Co., Ltd. announced that its Micro RGB TV (R95H model) has received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.
Derived from VDE’s broader EyeCare Circadian certification, these certifications adopt a more refined evaluation framework, independently verifying eye safety and circadian rhythm support for a more rigorous assessment of display performance.
This shift provides consumers with a more comprehensive assurance of comfortable viewing experiences. Specifically, the Safety for Eyes certification evaluates display safety for prolonged viewing by analyzing light emissions from digital devices, with a particular focus on blue light and its impact on eye health.
Meanwhile, the CRD certification examines how well a display supports the user’s biological clock. It measures the display’s ability to mimic natural light by adjusting color temperature and brightness based on time of day, while also reducing blue light in the evening to prevent melatonin suppression — supporting natural circadian rhythm and visual comfort.
Samsung’s Micro RGB meets the rigorous standards set by both certifications, demonstrating its
commitment to eye safety and comfort. The display’s advanced Micro RGB LED architecture is especially noteworthy in that it finely adjusts brightness and color to create optimal viewing conditions at any time of day.
Having secured Safety for Eyes certification for its 2026 TV lineup and CRD for premium models, Samsung is now expanding CRD certification to a broader range of products.
“Micro RGB TV is setting a new standard in the premium TV market by being verified for both eye safety and circadian rhythm support,” said Taeyong Son, Executive Vice President of the Visual Display Business at Samsung Electronics.
“We will continue to deliver display technologies that consider our users’ viewing environments and enhance their lifestyles.”
Rolls-Royce presents Cullinan Yachting: four Private Commissions celebrating the aesthetics, materials and spirit of contemporary yachting.
Each motor car is defined by one of the cardinal points of the compass – North, South, East or West – a subtle thematic thread expressed through both interior and exterior details.
Four Cullinan motor cars celebrate the material palette and design codes of yachting
Each features a hand-painted fascia inspired by the wake of a tender at speed
Unique Starlight Headliners chart the prevailing winds of the Mediterranean Sea
Intricate marquetry compass motif comprises more than 40 individual pieces
Reflects Rolls-Royce’s links to yachting, including C.S. Rolls’ family yacht, Santa Maria
Yachting is a world inhabited by many of our clients, and one we’ve come to know intimately. These highly Bespoke Cullinan motor cars celebrate the deep connection between that culture and Rolls-Royce: a relationship that began with our founder, Charles Rolls, and continues to this day.
From shared design values with racing vessels to collaborations with marine designers for clients who wish to pair their motor car with their yacht, maritime craft has long informed our approach. In these four Bespoke commissions, that long-standing association is expressed through meticulous marine-inspired details and authentic materials, true to the spirit of adventure that defines Cullinan and the world of yachting alike.”
Martina Starke, Head of Bespoke Design, Rolls-Royce Motor Cars
At the recent Galaxy Unpacked event, Samsung Electronics introduced the most advanced Galaxy Buds to date.
Galaxy Buds4 Series sound as good as they feel, with hi-res audio and design innovations that maximize everyday wearability. The Galaxy Buds4 series redefines the experience of using premium earbuds — prioritizing quality and comfort.
Galaxy users can instantly connect Buds4 Pro or Buds4 to the ecosystem of devices they already enjoy by simply opening the Buds cradle. When paired with the Galaxy S26 series, together they deliver crisp and clear conversations.
From juggling work calls to catching up with loved ones, you’ll hear the difference loud and clear with HD voice.
How does HD voice work?
The clarity begins with advanced AI-powered noise reduction. The Galaxy Buds4 series uses multiple microphones that collect sounds from different directions, along with a Voice Pick Up Unit (VPU) which helps detect and prioritize users’ voices.
Advanced networks then analyze the sound in real time to separate speech from background noise such as traffic, wind, or other nearby conversations. Traditional Bluetooth calls capture voice frequencies with a limited bandwidth, causing speech to sound compressed and less natural.
HD voice preserves more natural detail during communications by doubling the Bluetooth bandwidth to 16kHz, called super wide band. HD voice also uses machine learning models trained for noise reduction and voice enhancement to enable a wider range of the human
voice to be transmitted.
Wider Audio Range Brings Out Every Word
This expanded range helps capture subtle sounds like “s”, “z”, “th”, and “f”, which help distinguish words that are hard to understand in standard Bluetooth calls. By preserving these details, conversations are clearer and more natural.
By combining intelligent noise reduction and expanded Bluetooth bandwidth, HD voice creates a call experience that feels closer to speaking in person. Galaxy Buds are the only Bluetooth earbuds that can support HD voice on Galaxy smartphones and tablets.
Malaysian households move at their own pace, with busy mornings, quiet afternoons, and lively evenings with family or friends. Samsung SmartThings brings all of these moments together through a single connected ecosystem, making home life smoother, more intuitive and easier to manage.
With simple controls and intelligent automation, SmartThings helps you enjoy more of what matters, without getting caught up in the little tasks.
Easy Connectivity for Everyday Convenience
Imagine adjusting the air conditioner before you reach home, checking if the washing machine has finished its cycle, or dimming the lights for a movie night — all from your phone. With SmartThings, your Samsung appliances and devices work together in one seamless interface.
SmartThings also brings convenience to the kitchen. With compatible refrigerators, you can view and track what’s inside your fridge, manage food items before they expire, and even get recipe suggestions based on what you already have at home.
These helpful features make grocery runs easier and help reduce food waste as part of your weekly routine. Whether you are stepping out for a short errand or winding down after a long day, SmartThings gives you quick control at your fingertips.
The At-a-Glance Monitoring feature lets you check the status of compatible appliances instantly, helping you stay organised without interrupting your routine.
Save Energy, Save Time, Live Better
Managing household energy consumption can be challenging, especially with rising electricity costs. SmartThings supports smarter savings by offering real-time energy monitoring and AI Energy Mode.
It analyses usage patterns and adjusts the operation of compatible appliances to help reduce unnecessary consumption.
MINI, jenama automotif premium kompak yang sofistikated di Malaysia, mengumumkan pelancaran MINI Paul Smith Edition Serba Elektrik Baharu, menandakan lembaran terbaru dalam kerjasama berterusan dan cemerlang antara MINI dan pereka legenda British, Paul Smith.
Dihasilkan dalam jumlah terhad, edisi khas ini memfokuskan pada ekspresi reka bentuk dengan membawa falsafah ikonik Paul Smith, “Icon with a Twist”, ke dalam MINI Cooper SE Serba Elektrik.
Benjamin Nagel, Pengarah Urusan BMW Group Malaysia, berkata, MINI Paul Smith Edition Serba Elektrik Baharu melambangkan sesuatu yang sungguh istimewa iaitu gabungan dua jenama ikonik British yang telah mendorong keluasan kreativiti selama beberapa dekad.
Melalui BIG LOVE, MINI sentiasa menjunjung nilai individualiti, kreativiti dan keseronokan, yang dizahirkan dengan sempurna dalam falsafah rekaan Paul Smith, ‘Icon with a Twist’.
Menjadikan edisi ini begitu signifikan adalah buat pertama kalinya, kerjasama unggul ini dihasilkan dalam skala pengeluaran yang lebih besar, membawa visi kreatif Paul Smith yang menakjubkan kepada lebih ramai pelanggan daripada sebelumnya.
MINI Paul Smith Edition Serba Elektrik Baharu mengangkat reka bentuk ikonik MINI ke tahap baharu, dengan menggabungkan elemen reka bentuk eksklusif bersama gaya tersendiri Paul Smith.
Kenderaan ini diserlahkan dengan aksen Nottingham Green pada elemen luaran utama seperti cermin sisi, gril radiator oktagon, dan penutup hab tayar. Sentuhan unik ini diperkemaskan dengan bumbung berwarna Nottingham Green bersama Jalur Ikonik Paul Smith yang menghiasi bahagian tepi bumbung antara tiang B dan C.
Dilengkapi dengan rim aloi 18 inci Slide Spoke dalam kemasan aksen Dark Steel, yang turut menampilkan sentuhan Nottingham Green serta logo Paul Smith, edisi ini tampil menyerlah dengan reka bentuk berani yang unik dan dinamik.
Sebelum memasuki kenderaan, paparan eksklusif pada cermin memancarkan ucapan mesra “hello” dalam tulisan tangan Paul Smith, menyambut pemandu dan penumpang serta menjadikan MINI Paul Smith Edition satu pengalaman yang lebih peribadi.
Perincian tambahan seperti MINI Black Band dan logo MINI dalam warna Black Blue, serta tulisan “Paul Smith” berwarna Anthracite Grey pada bahagian belakang, terus memperkukuh keunikan edisi ini.
Pembiayaan MINI.
Dengan pembiayaan Easy Drive oleh BMW Group Financial Services Malaysia, MINI Paul Smith Edition Serba Elektrik Baharu boleh dimiliki melalui pelan ansuran bulanan bermula dari RM2,367 (berdasarkan anggaran pinjaman 75 peratus untuk tempoh lima tahun).
Harga jualan yang disyorkan (di atas jalan, tanpa insurans) bagi MINI Paul Smith Edition Serba Elektrik Baharu adalah:
MINI Paul Smith Edition Serba Elektrik Baharu – RM222,222.00
Servie & Pembaikan Inklusif MINI* – RM228,522.00
* merangkumi Waranti Lanjutan 4 Tahun dan Pakej Servis.
Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations – including enriched Awesome Intelligence – to more users worldwide.
The latest Galaxy A series reflects Samsung’s commitment to expand AI capabilities across more devices, empower more users to harness the power of intuitive AI that simplify everyday tasks.
Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last.
Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.
“The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics.
“With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, the Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”
Enriched Awesome Intelligence Designed for Everyday Life
Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.
Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text.
AI Select is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.
Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café.
On Galaxy A57 5G, Best Face supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters, Edit Suggestions help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim 6 for even easier video editing.
Circle to Search with Google adds multi-object recognition so users can easily explore multiple items in an image at once – from an outfit to surrounding accessories – all in one search. The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organizing plans or easily adjusting settings.
As a conversational device agent, upgraded Bixby lets users intuitively control Galaxy settings and features using natural language, while Gemini navigates complex tasks across native Galaxy and select third-party apps to support faster, more intuitive interactions.
Awesome Camera to Capture Clearer Photos and Videos, Day or Night
As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect. Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by upgraded camera hardware and an improved Image Signal Processor (ISP).
The devices feature a versatile triple-camera system, led by a 50MP main sensor, delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.
When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with improved Nightography, capturing clear and true-to-life photos and videos even in low light conditions.
Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. HDR video delivers rich contrast and balanced color even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments with faster speed and improved clarity.
Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimization to balance portraits, preserve natural skin tones and create clearer background separation.
When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.
Performance for Streaming and Multitasking
Galaxy A57 5G delivers the best of both design and performance, combining upgraded CPU, GPU, and NPU, delivering improved performance with its sleekest, lightest form yet. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.
Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh battery supports up to two days of use – powering everything from filming and editing to viewing on the go.
Super Fast Charging 2.0 reaches up to 60% in around 30 minutes for a quick boost before heading out, while a 13% larger vapor chamber helps sustain performance during extended gaming or recording.
Slimmer bezels and a bright Super AMOLED + display with Vision Booster on both models ensure an immersive, clear viewing experience indoors and outside. Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68 for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen.
Long-Term Support and Foundational Security
Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates – giving users the confidence to rely on their device for years to come.
Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault, a hardware-based, tamper-resistant security solution. Galaxy A series users offers holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily.
Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data.
Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.
Pricing and availability
You can check out the latest Galaxy A57 5G and A37 5G from 25 March onwards! Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue, while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen.
