Infinix, a trendy tech brand for young consumers, has unveiled the NOTE 60 Series, featuring the Infinix NOTE 60 Pro, demonstrating a new chapter in delivering premium technology experiences to global users.
Advancing design and performance within its class, the Infinix NOTE 60 Pro marks a significant milestone as Infinix’s first smartphone built on the Snapdragon® 7s Gen 4 Mobile Platform.
The NOTE 60 Pro delivers exceptional responsiveness and seamless multitasking that befits flagship-level performance – disrupting expectations of what a NOTE device can achieve, making standout style, premium innovation, and next-level performance accessible to users without compromise or apology, boldly rewriting the rules for the segment: true to their tagline of It’s NOTE What You Think
The NOTE 60 Pro breaks barriers further, elevating everyday experiences with an avant-garde Active Matrix Display that stays invisible when inactive, yet transforms into a dynamic interface for personalized interactivity, intelligent notifications, and on-screen entertainment—expanding what a smartphone can do in everyday life.
Paired with a fluid 144Hz 1.5K Ultra HDR Cinematic Display and immersive SOUND BY JBL, the Infinix NOTE 60 Pro sets a new benchmark for premium multimedia experiences within its segment, proving that exceptional technology can be both powerful and pleasurable.
“NOTE 60 Series is our annual flagship showcase—an ‘all-out’ blockbuster created with industry leaders,” said Tony Zhao, CEO of Infinix.
“Embracing a whole-series 5G strategy, we are bringing together the best of performance, design, and entertainment—from our first NOTE powered by Snapdragon from Qualcomm Technologies, Inc., to premium design craftsmanship with Pininfarina, and immersive SOUND BY JBL.
This ensures we deliver a pleasurable, fun experience that lets our global consumers actively enjoy the best modern technology.”
Leading AI device ecosystem company HONOR has entered into a strategic technical collaboration with ARRI, the world-renowned designer and manufacturer of professional camera technology for cinematic storytelling. This landmark partnership marks a significant step in extending established cinematic standards into the rapidly evolving world of mobile imaging.
By uniting HONOR’s advanced mobile imaging capabilities with ARRI’s century-long heritage in defining cinematic image quality, the collaboration reflects a shared ambition to unlock new creative possibilities and extend cinematic standards for visual expression from the world of high-end filmmaking to the next generation of content creators.
“HONOR is pioneering a new era of mobile imaging, where technology exists to inspire creativity and storytelling,” says James Li, CEO of HONOR. “ARRI has defined the visual language of cinema for generations. Through this collaboration, we are bringing those cinematic standards and professional workflows into mobile imaging, enabling creators to craft stories with greater authenticity and emotional depth.”
A Century of Cinematic Excellence as Foundation for Mobile Content Creators
For more than a century, ARRI has helped shape how cinematic stories are told — from the early days of film to today’s most advanced digital camera systems. A commitment that’s been recognized with 20 Scientific and Technical Awards from the Academy of Motion Picture Arts and Sciences.
“Today, consumer smartphones have already become a serious tool in professional filmmaking, being used on blockbusters across the globe. That’s why we believe it is time to bring these worlds even closer together. For the first time ever, core elements of ARRI Image Science are being integrated directly into a consumer device,” says David Bermbach, Managing Director at ARRI.
Translating ARRI Image Science into Mobile Technology
In cinema, image science is not a filter or an effect — it is the foundation of how an image is created. It determines how colors feel natural, how highlights and shadows are rendered, and how images consistently behave from capture to final screen. Drawing on ARRI’s Image Science foundation, the collaboration applies core cinematic imaging principles to HONOR’s mobile imaging architecture.
“Smartphones operate under fundamentally different constraints: smaller sensors, highly integrated SoCs, different optical stacks, and different bandwidth limits. The challenge is not to replicate cinema hardware, but to translate the underlying principles into compact, real-time mobile architectures,” says Dr. Benedikt von Lindeiner, Vice President at ARRI and responsible for the technical collaboration with HONOR.
“Our goal is to bring a true cinematic aesthetic to smartphone imaging — natural color, gentle highlight roll-off, and a sense of depth that feels authentic to how stories are meant to be seen. Creators should be able to move seamlessly from mobile capture into professional post-production workflows.”
Di Mobile World Congress (MWC) Barcelona 2026, HONOR memajukan visi Augmented Human Intelligence (AHI) dan mempercepatkan ALPHA PLAN melalui tiga tonggak yang saling terhubung iaitu Alpha Phone, Alpha Store dan Alpha Lab.
Berasaskan komitmen jangka panjang terhadap AI berteraskan manusia, HONOR memperlihatkan pratonton Robot Phone, satu penerokaan berani terhadap embodied intelligence serta spesis baharu telefon pintar yang membayangkan semula bagaimana peranti AI masa hadapan boleh mengintegrasikan pergerakan dan kesedaran ruang.
Seiring inovasi futuristik ini, HONOR turut memperkenalkan Magic V6 yang menjadi kemuncak inovasi peranti boleh lipatnya, menggabungkan teknologi bateri silikon-karbon generasi baharu, kejuruteraan paparan termaju dan produktiviti dipacu AI dalam rekaan boleh lipat paling diperhalusi setakat ini.
Bersama peranti ekosistem baharu, HONOR MagicPad 4 dan MagicBook Pro 14, pengumuman ini mengukuhkan pelan hala tuju HONOR untuk menyepadukan perkakasan dan perisian pintar berdasarkan keperluan manusia sebenar.
James Li, Ketua Pegawai Eksekutif HONOR, berkata: “Dengan pendekatan berteraskan manusia sebagai mercu panduan, kami menavigasi pertumbuhan AI melalui dua teras iaitu IQ dan EQ, sekali gus menyatukan tiga bentuk kecerdasan.
Kami sedang meneroka paradigma baharu peranti AI menerusi Alpha Phone; menjadi hos kepada paradigma baharu ekosistem AI menerusi Alpha Store; serta membina paradigma baharu tamadun masa hadapan menerusi Alpha Lab. Dengan tiga gelombang Alpha Plan, kami kini mempunyai semua komponen yang diperlukan dan sedang memacu perjalanan ini pada kelajuan maksimum.”
Robot Phone, Spesis Telefon Pintar Baharu
Robot Phone merupakan spesis telefon pintar baharu yang menggabungkan interaksi AI berteraskan tubuh (embodied AI interaction) dengan keupayaan pergerakan bertaraf robot serta pengimejan sinematik. Berbanding bertindak balas semata-mata melalui skrin dan arahan suara, HONOR secara kiasan bukan sahaja memberikan generasi baharu perantinya “otak”, tetapi juga “tangan dan kaki”, menggabungkan AI dengan interaksi yang lebih fizikal dan ekspresif melalui pergerakan peranti serta pergerakan gimbal kamera.
Ia melangkaui apa yang mampu ditawarkan oleh telefon pintar statik, membawa interaksi yang lebih manusiawi dan ekspresif ke dalam teknologi harian, serta melaraskan perspektifnya secara masa nyata. Persepsi multimodal membolehkannya mengenal pasti bunyi, menjejak pergerakan dan mengekalkan kesedaran visual, sekali gus mewujudkan model interaksi yang lebih semula jadi, berasaskan deria dan intuitif.
Robot Phone juga memperkenalkan interaksi AI berteraskan tubuh yang direka, membekalkan interaksi yang lebih semula jadi dan ekspresif. Ia menyokong panggilan video AI pada semua sudut yang mengikuti pengguna melalui kawalan pergerakan bertaraf robot. Ia turut memberi respons dengan bahasa tubuh beremosi, termasuk anggukan dan gelengan kepala yang ekspresif, malah boleh menari mengikut rentak muzik, membawa interaksi yang ceria dan seakan hidup ke dalam pengalaman telefon pintar.
Memuatkan “robot” ke dalam sebuah telefon pintar memerlukan pendekatan baharu terhadap ruang, kekuatan dan berat pada skala mikroskopik. HONOR mengaplikasikan bahan berprestasi tinggi serta kepakaran dari segi ketahanan dan kebolehpercayaan yang dibangunkan untuk peranti boleh lipatnya dalam kejuruteraan Robot Phone, sekali gus membolehkan pembangunan motor mikro dalaman yang direka untuk kekompakan dan kekuatan luar biasa.
Dengan mengecilkan saiz motor dengan ketara, HONOR berjaya memuatkan sistem gimbal 4DoF ultra-kompak ke dalam telefon, mewujudkan asas perkakasan untuk kawalan pergerakan berteraskan tubuh bertaraf robot.
Seni bina mekanikal ini menyokong sistem penstabilan gimbal tiga paksi, memberikan pergerakan yang lancar dan tepat walaupun dalam persekitaran dinamik. Tetapan Super Steady Video meningkatkan kestabilan dalam situasi pergerakan pantas, manakala AI Object Tracking membolehkan Robot Phone mengikuti subjek secara pintar dalam masa nyata.
AI SpinShot pula memperluas kawalan kreatif dengan menyokong pergerakan putaran pintar 90° dan 180° untuk peralihan sinematik yang lancar, termasuk ketika merakam dengan satu tangan.
Dibina berasaskan sensor 200MP dan sistem kamera gimbal yang distabilkan, Robot Phone direka untuk membantu pengguna melangkaui konsep sekadar “merakam momen” kepada “merakam kisah kehidupan”. Melalui penstabilan, penjejakan pintar dan pergerakan kamera gaya sinematik, ia bertujuan merapatkan jurang antara video telefon pintar dan gaya kandungan yang kelihatan profesional.
Secara keseluruhan, keupayaan-keupayaan ini menunjukkan bagaimana embodied AI boleh membuka bentuk baharu dalam rakaman dan interaksi, meletakkan Robot Phone sebagai langkah penentu dalam evolusi HONOR ke arah peranti yang lebih pintar dan adaptif. Ketika HONOR terus memajukan ALPHA PLAN, Robot Phone menawarkan gambaran bagaimana kecerdasan berteraskan tubuh mungkin membentuk generasi seterusnya teknologi mudah alih.
Memajukan Peranti Pintar dan Robot untuk Era AI
HONOR turut memperkenalkan robot Humanoid pertamanya, menandakan langkah strategik yang lebih luas untuk memanfaatkan kepakarannya dalam teknologi mudah alih bagi membangunkan robot untuk pengguna. Robot dibangunkan HONOR akan memfokuskan tiga senario teras iaitu bantuan membeli-belah, pemeriksaan di tempat kerja, dan pendamping sokongan khusus.
Berbeza daripada syarikat robotik tradisional, HONOR membawa pemahaman pengguna yang mendalam hasil pengalaman melalui telefon pintar dan peranti terhubungnya. Kesinambungan ekosistem ini membolehkan peranti AI berteraskan tubuh pada masa hadapan mengenali pengguna, memahami keperluan mereka dan menyediakan bantuan fizikal yang diperibadikan sejak interaksi pertama.
Melalui debut Robot Phone dan robot humanoid, bersama HONOR Magic V6, MagicPad 4, dan MagicBook Pro 14, HONOR sedang merapatkan jurang antara AI digital dan fizikal. Daripada robotik berteraskan tubuh yang bersifat eksperimen kepada kejuruteraan peranti boleh lipat perdana dan produktiviti dipacu AI, pelancaran ini menandakan peralihan ke arah integrasi kecerdasan yang lebih mendalam merentasi perkakasan dan perisian.
As the vibrant celebrations of Chinese New Year draw to a close and the spirit of Hari Raya Aidilfitri begins to fill the air, realme Malaysia is rolling out the 3.3 Double Digit Raya Sale – delivering up to 50% off* across its latest smartphones and AIoT products.
The limited-time promotion is now live on TikTok Shop, Shopee, and Lazada, giving Malaysians the perfect opportunity to upgrade ahead of family gatherings, open houses, and meaningful moments this festive season.
From 1st March to 3rd March 2026, TikTok Shop’s Bazar Ramadan & Raya offers up to RM1,000 off* plus free shipping vouchers, including standout free gifts on select models.
Moving over to Shopee, people who are looking to rev up their tech game will enjoy up to 50% off* and up to 18% Shopee cashback* plus free shipping vouchers on flagship performers, from 8pm on 2nd March until 3rd March 2026.
Lazada’s 3.3 Raya Sale on the other hand runs from 8pm on 2nd March until 5th March 2026, with up to 50% off* and up to 8% platform vouchers, offering additional free shipping vouchers, including limited-stock premium picks.
Model
Price After Voucher
RRP
TikTok Bazar Ramadan & Raya (1 March to 3 March)
realme 15T (12GB+256GB)
*Free selfie stick & powerbank R211 5,000mAh, total worth RM158
RM1,149*
RM1,299
realme 14x (8GB+256GB)
RM699*
RM1,099
realme C71 (6GB+128GB)
RM499*
RM549
Shopee 3.3 Bazar Hebat Raya (8pm, 2 March to 3 March)
realme GT7 Dream Edition
RM2,699*
RM2,999
realme 14 Pro (12GB+512GB)
RM1,349*
RM1,799
realme 13+
RM1,149*
RM1,799
Lazada 3.3 Raya Sale (8pm, 2 March to 5 March)
realme GT7T
RM1,599*
RM1,999
realme 13 Pro+ *Limited time only
RM1,199*
RM2,299
realme C71 (8GB+256GB)
RM609*
RM649
The 3.3 Double Digit Raya Sale sale brings together flagship-level performers like the GT7 Dream Edition, the ultra-enduring realme 15T with its massive battery and free accessories, the stylish 14 Pro, and reliable everyday heroes, all at prices that make premium realme technology accessible for Raya celebrations.
Whether upgrading your own device, gifting to family during open houses, or capturing those priceless Raya photos and videos, now is the perfect time to join the realme family.
Head straight to realme’s official stores on Shopee, Lazada, and TikTok Shop, and stay tuned to realme Malaysia’s official website and social media for more information.
HUAWEI recently hosted its “Now Is Your Run” global product launch event in Madrid, marking the return of the Mate Series to the global stage.
At the forefront was the latest HUAWEI Mate 80 Pro, alongside the HUAWEI FreeBuds Pro 5, HUAWEI WATCH Ultimate 2 in a new colourway and HUAWEI Band 11 Series, reaffirming Huawei’s continued commitment to technological excellence and purposeful innovation.
Representing Huawei’s cutting-edge innovation, the HUAWEI Mate 80 Pro features an upgraded True-to-Color Camera that ensures consistent colour accuracy across various lighting conditions and mixed colour temperatures.
Whether capturing subtle indoor tones or vibrant outdoor landscapes, the device prioritises clarity without exaggeration, allowing moments to be documented as they are experienced.
Complementing its imaging capabilities is an evolved Dual Space Ring Design, a refined interpretation of the Mate Series’ iconic aesthetic. Clean architectural lines meet premium finishes inspired by nature, with Gold, Green and Black colour options offering a confident yet understated presence as HUAWEI Malaysia prepares to introduce the HUAWEI Mate 80 Pro to the local market in the coming weeks.
In addition, the HUAWEI Mate 80 Pro introduces AI functions, including AI Composition and AI Smart Control. Its AI Composition feature suggests optimal crop or zoom adjustments and overlays subtle composition hints directly within the viewfinder, intelligently assisting users in framing their shots with greater precision.
Meanwhile, AI Smart Control enables users to instantly access their favourite AI apps with just a double-tap of the lock button, adding convenience to everyday use. Engineered for everyday demands, the HUAWEI Mate 80 Pro integrates enhanced durability, advanced
AI capabilities, and intelligent system optimisation to support smooth multitasking and reliable all-day performance. Huawei continues to deliver state-of-the-art technology and experiences, pushing smartphone experience to new heights.
Alongside the Mate 80 Pro, Huawei also introduced the HUAWEI FreeBuds Pro 5, the industry’s first wireless earbuds featuring dual-engine AI noise cancellation. Paired with a dual-drive acoustic system, the earbuds intelligently adapt to surrounding environments to minimise unwanted noise while preserving vocal and instrumental detail, delivering a more immersive and balanced listening experience.
The brand further expanded its wearable portfolio with the HUAWEI WATCH Ultimate 2 in a new Green colourway, maintaining its premium diving and outdoor capabilities while introducing enhanced golf-focused features for greater precision.
Meanwhile, the HUAWEI Band 11 Series combines a larger, clearer display with integrated health and activity tracking features, offering a streamlined companion for daily wellness.
Step inside any Malaysian home and you’ll feel it immediately – that unmistakable heaviness clinging to your skin, your clothes, sometimes even your walls. It’s humidity, so deeply woven into the tropical existence that for decades, we barely questioned it.
We’ve long accepted the trade-offs: sticky monsoon mornings, laundry that refuses to dry, that persistent musty smell in forgotten corners. But something has shifted. The rains are coming harder now.
The heat stretches longer. And that familiar discomfort no longer fades as it once did. What Malaysians once dismissed as a minor inconvenience is now reshaping how we think about
comfort at home – and the numbers prove it.
According to research by Mobility Foresights, Malaysia’s dehumidifier market is set to grow at over 7% annually between 2022 and 2027, with demand projected to nearly double by 2031. This isn’t just a market trend. It’s evidence of a national awakening.
Malaysians are finally recognising a truth we’ve overlooked for too long: humidity isn’t harmless background noise. It’s the silent culprit behind mouldy walls, chronic allergies, and sleepless nights.
When indoor humidity climbs above 60% – a common occurrence in Malaysian homes during monsoon season – it becomes more than discomfort. It becomes an open invitation for mould, mildew, and dust mites to colonise your living space.
The consequences cascade quietly. Allergies intensify. Respiratory issues multiply, particularly among children and elderly family members. Wooden furniture warps. Electronics corrode from within.
That expensive leather sofa develops mildew. Important documents deteriorate in storage.
For families with young children or ageing parents, the health implications are particularly severe: more frequent respiratory infections, disrupted sleep patterns, and a home environment that subtly undermines rather than supports well-being.
The typical Malaysian response has always been straightforward: turn up the air conditioning. But while cooling brings temporary relief, it leaves the core problem untouched. Standard air conditioners remove some moisture as a byproduct of cooling, but once the room reaches the set temperature, the compressor cycles off.
Moisture lingers long after temperatures drop, leaving air that feels cool but remains uncomfortably damp – and homes that never quite feel fresh. This is where dehumidifiers are stepping out of obscurity and into Malaysian living rooms.
Once relegated to industrial warehouses and commercial kitchens, these appliances are rapidly becoming household essentials.
On Feb 25, Samsung Electronics hosted Galaxy Unpacked 2026 in San Francisco, unveiling the third generation of AI phones, Galaxy S26 series.
Maggie Kang, the co-director of KPOP DEMON HUNTERS, joined Galaxy Unpacked 2026 as the event’s creative partner, shaping the experience from concept to stage. Kang brought a distinct creative perspective to the launch with her cultural authenticity and imaginative world-building.
Samsung Newsroom sat down with Kang to discuss her involvement in Galaxy Unpacked 2026 and how she approached blending culture, creativity and innovation.
Q. The meeting of a cultural icon like you and technology is refreshing. How did you come to take on this role?
Thank you! What excited me about this collaboration wasn’t just the opportunity to advise on an event, but the chance to explore how storytelling and technology intersect. Samsung has long been at the forefront of innovation, and I see technology as a powerful creative medium in itself.
Samsung represents a unique bridge between heritage and the future – something I deeply relate to in my own work. This felt less like a typical partnership and more like a shared creative dialogue about how culture and technology can shape new experiences together.
Q. What stood out to you about collaborating with Samsung for the first time? Were there any memorable moments?
I was truly impressed by how open-minded Samsung was throughout the collaboration. I pitched a few ideas that might have been considered a bit unconventional for a tech brand like Samsung, but they were incredibly receptive.
This kind of openness allowed us to explore new creative possibilities together. One memorable moment was when we worked together in person while I was visiting Seoul last
December. It was more than just a productive session; it felt like a shared creative journey.
The team went out of their way to create an atmosphere where collaboration flowed naturally, even providing delicious local snacks to enjoy during our sessions. Those moments really stood out — they added a personal touch to the professional experience and helped foster a deeper sense of connection.
Q. What did you focus on most when advising on the creative aspects of the event?
As with everything I do, the first thing I focused on was always the story — how can we craft an experience that truly connects with the audience? How do we make technology feel relatable to users?
For me, it was also essential to weave in the Korean element. Samsung, headquartered in Korea, carries with it a legacy that holds a unique cultural significance. I wanted to ensure that this heritage wasn’t just acknowledged but lived through the narrative, even in subtle ways. Whether it’s through visual storytelling or cultural references, I felt it was important to keep that spirit alive, creating a deeper connection for both local and global audiences.
Q. What is the one thing you want the audience to take away from the event?
I hope the audience walks away with a sense of excitement about how Samsung is pushing
boundaries and exploring new creative directions. The team truly took bold steps, showcasing ideas we haven’t seen from Samsung before. I want them to appreciate not just the innovation, but the openness — Samsung is embracing a spirit of openness that redefines what the brand stands for.
Q. As you worked on Galaxy Unpacked 2026, how did you view Samsung’s role in shaping
culture through technology?
Honestly, I learned so much from working with the Samsung team. There’s so much Samsung is doing to advance technology to improve our lives. I found myself telling the team “I need this right now” many many times! And because so much is being done by Samsung, I really wanted to help get that message across to users— that’s what Galaxy Unpacked 2026 is all about!
What excited me most was helping convey the event’s message: “Stars by Your Side.” Through this theme, we wanted to make AI experiences feel closer, more approachable, and personal to users.
Collaborating with Samsung allowed me to see firsthand how technology can connect with people on a cultural and emotional level, and to bring that story to the audience in a meaningful way.
Q. Do you plan to continue this type of cross-industry collaboration in the future?
Absolutely, I would love to continue! Storytelling is at the heart of everything I do, and it’s incredibly rewarding to see how these skills can bring new perspectives and creativity to the tech space.
Collaborating across industries allows for exciting intersections between culture, narrative, and innovation, and I hope to keep exploring these opportunities to create experiences that are both meaningful and inspiring.
London-based technology company Nothing has last night unveiled Phone (4a) in pink, the first time this vibrant colourway has been introduced across its product portfolio.
To Nothing, pink is not just another colourway. It is a nod to tech that’s expressive and optimistic, rather than neutral. It’s a recognition of the role that art, music, fashion and pop culture play in inspiring our design language.
To mark the launch of the pink colourway, Nothing has launched several cheeky activities across London including:
Disruptive graffiti across our flyposters in central London featuring cultural references relating to the colour pink
Pink graffiti takeover of the Nothing Store Soho window
Lucy Birley, Colour Material Finish Design Lead at Nothing, discussed the inspiration behind pink, noting “there’s a lot of amazing old tech references that we go back to very often.”
Birely explains “pink is actually just desaturated red” and “when we put the tint inside the transparency, because of how the light interacts with the resin underneath you get this incredible sense of depth which makes our products look really lively and we do have all of this detail under the transparency, so it’s really nice to celebrate that.
LG Electronics Malaysia (LG) recently unveiled the LG CordZero™ A9X All-in-One Tower™, advancing its premium cordless vacuum line-up with LG’s first-of-its-kind vacuum and steam cleaning integration that delivers a more complete approach to home floor care.
The CordZero™ A9X represents a significant leap forward from the A9T series by introducing integrated steam and spray mop functionality in select variants, eliminating the need for multiple cleaning tools and enabling households to vacuum and deep clean floors in a single workflow.
This integration addresses a longstanding gap in cordless vacuum technology, where users have traditionally needed separate appliances to achieve thorough floor cleaning.
At the heart of the A9X’s enhanced performance is an upgraded LG Smart Inverter Motor™ that generates up to 280W of suction power, a substantial increase that enables more effective removal of embedded dirt and debris.
This performance is complemented by upgraded multi-surface nozzle options, designed to adapt more effectively to different floor types and cleaning needs. Together, these enhancements support more efficient dust pickup and consistent cleaning performance through well-integrated engineering.
“The home appliance market has reached an inflexion point where consumers are no longer satisfied with products that simply perform a single function well. They want solutions that adapt to their lives and solve multiple problems without adding complexity,” said Justin Choi, Managing Director of LG Electronics Malaysia.
“The CordZero™ A9X embodies this shift by combining categories that have traditionally been separate, delivering vacuum and steam cleaning in one intelligent system. It’s part of LG’s broader commitment to creating smart life solutions that anticipate needs and remove unnecessary steps from daily routines, making home care genuinely simpler rather than just more technologically advanced.”
Samsung Electronics Co., Ltd. today introduced its latest Galaxy Buds4 Pro and Galaxy Buds4, redefining what premium earbuds can deliver in both superior hi-fi audio and everyday wearability.
Built to sound as good as they feel, the Galaxy Buds4 series pairs exceptional sound quality with a more refined, computationally designed fit, bringing Samsung’s most advanced audio and wearability innovations together in one seamless experience.
For the first time, Buds4 Pro features a wider woofer, combined with enhanced Active Noise Cancellation (ANC) and an enhanced Adaptive Equalizer (EQ), to supply full-spectrum sound true to the original recording — while intelligently adapting to real-world conditions.
Thoughtful design updates, intuitive hands-free controls, and deeper AI integration further underscore Samsung’s commitment to earbuds designed for how people listen, move and live throughout the day.
“Samsung understands that a truly premium audio experience combines technical sound quality with how that sound feels throughout a user’s day,” said Ikhyun Cho, Corporate VP of Mobile Enhancement R&D Team, Mobile eXperience (MX) Business at Samsung Electronics.
“With the Galaxy Buds4 series, our design philosophy was uncompromising, providing all-day comfort without sacrificing audio performance, because these are what consumers value most. We engineered our most powerful hi-fi audio and our most secure, ergonomic fit to enhance one another, delivering the best listening experience we’ve ever created.”
Computational Design Optimized for Enhanced Stability and All-Day Comfort
With the Buds4 series, Samsung establishes an iconic Buds blade design identity, a computational design achieved by analyzing data from hundreds of millions of global ear data points and running over 10,000 simulations.
The Buds4 series features an ultra-sleek, ergonomic fit with smaller, better-fitting earbud heads to deliver a more secure, comfortable experience during all-day wear. The new stabilized blade includes a premium metal finish and an engraved pinch control area to help
users easily locate and adjust settings.
Additionally, the new transparent clamshell-type cradle makes storage and charging more intuitive and convenient — while also highlighting the refined blade design to deliver a stylish, high-quality listening experience on the go.
Galaxy Buds4 Pro and Buds4 offer distinct design architectures to meet different needs. Galaxy Buds4 Pro features a canal-fit design that combines ultimate sound with maximum functionality.
The open-fit design of Galaxy Buds4 delivers a comfortable, user-friendly audio experience. Customers also have the option to choose from several distinct colorways, with Galaxy Buds4 Pro and Buds4 available in White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.
Superior Hi-Fi Sound With Innovative Hardware Updates
Larger speakers offer better sound quality, and Buds4 Pro introduces a new wider woofer, featuring a new design that makes efficient use of space. By maximizing the vibration area and minimizing the speaker’s edge, the wider woofer increases the effective speaker area by almost 20% compared to the previous generation without sacrificing wearability.
Combined with the tweeter, these features deliver natural, immersive audio with clean bass and rich treble that supports 24-bit/96kHz audio — ultimately delivering high-fidelity sound true to the original recording.
These hardware enhancements capture everything from the high, resonant sounds of violins to the deep, throaty pulses of double basses — details that were difficult to reproduce in earlier generations. The two-way speaker is strategically placed on the upper side of the metal finish to maximize Active Noise Cancellation functionality while minimizing feedback from wind and other external factors.
