HONOR continues to strengthen its position in Malaysia’s mid-range smartphone segment, with the HONOR X Series once again earning the title of Malaysia’s “No. 1 Best-Selling Mid-Range Smartphone Series” for four consecutive years.
According to the data from HONOR, the X Series has maintained its No. 1 position for 37 consecutive months, from February 2023 to March 2026, reaching a peak market share of 68% in Q4 2025. This sustained leadership reflects strong consumer demand for smartphones that combine durability, long-lasting battery life, and reliable performance at an accessible price point.
But the X Series’ success goes beyond just numbers. Since its debut, the series has grown beyond a smartphone line to become a trusted everyday companion for users around the world, with more than 130 million users globally. Its enduring popularity speaks to a simple consumer expectation – a smartphone should be built to keep up with real life.
Malaysians choose X Series for its outstanding battery life, durability and performance
What makes the HONOR X Series so popular? According to a recent survey conducted by HONOR, Malaysian users highlighted long-lasting battery life, exceptional durability and performance as among key reasons they choose the X Series.
Long-lasting battery life
Built to keep up with demanding lifestyles, the X Series has consistently featured large battery capacities, with each generation pushing battery endurance further. The latest HONOR X9d 5G raises the bar with an ultra-large 8,300mAh Silicon-Carbon Battery, delivering extended power for long hours of calls, gaming, and demanding everyday tasks.
Users have also experienced the benefits in their daily routines. One X9d user, who relies on the smartphone primarily for work, shared that it could last up to 12 hours on a single charge while handling calls, WhatsApp, and other work-related tasks.
For delivery riders who depend heavily on their smartphones, the battery endurance is equally valuable. One user shared that the HONOR X9c 5G could last throughout the day while being used for navigation and customer communications, giving him the confidence to leave his power bank at home.
Excellent durability against drops and water
HONOR has continued to raise the durability standards of its X Series with each generation, giving users greater confidence in the devices they rely on every day. With accidental drops, scratches, and exposure to the elements being common concerns, the X Series has placed durability at the heart of its design.
The HONOR X9b 5G was the world’s first to achieve a Five-Star Overall Drop Resistance certification from SGS, setting a new benchmark for durability in its segment. Building on this, the X9d became the first smartphone to receive the SGS Triple-Resistant Premium Performance Certification, recognising its protection against drops, dust and water.
This durability has also been reflected in users’ everyday experiences. One X9d user shared that her child had dropped the smartphone multiple times, yet the device remained in good condition, giving her greater peace of mind.
The X9d further raises the bar with the industry’s highest IP69K water and dust resistance, providing added protection in challenging environments. A food delivery rider shared that he had used the smartphone for several months without a waterproof cover, including during rainy days, and was impressed that it continued to perform well.
Great performance for a mid-range smartphone
Beyond durability and battery life, users also look for capable performance that delivers a smooth and responsive experience without stretching the budget. The X9d is powered by the Qualcomm Snapdragon 6 Gen 4 Mobile Platform, providing processing power needed to handle everyday tasks, gaming, and content creation with ease.
Gamers have praised the smartphone for delivering a smooth gaming experience when playing demanding titles such as Call of Duty. For content creators, the combination of capable performance and 512GB storage provides ample room to store footage and edit videos directly on the smartphone.
Can HONOR’s Winning Streak Continue?
After four consecutive years as the No. 1 Best Selling Mid-range Smartphone Series, the HONOR X Series is ready to enter its next chapter. With the X Series already having earned a reputation for raising the bar with every generation, one question remains: Can the HONOR X9e Pro do it again?
More details will be announced on 7 September 2026. For updates, follow HONOR Malaysia official Facebook page or visit https://www.honor.com/my/.
