Midea, a global leader in smart home appliances, is expanding its retail footprint in Malaysia through a strategic partnership with 99 Speed Mart Sdn Bhd (“99 Speed Mart”), the country’s largest mini market chain, making its latest home appliances more accessible to consumers nationwide.
The collaboration was formalised with the signing of a Memorandum of Understanding (MoU) between Midea and 99 Speed Mart, marking another milestone in the brand’s long-term growth strategy for Malaysia.
Representing Midea at the MoU signing ceremony was Mark Tam, Managing Director of Midea Malaysia with Zeal Jiang, President of the Asia Pacific (APAC) Region for Midea Group acting as witness, while 99 Speed Mart was represented by Yong Eng Kwang, Chief Operating Officer and Lee Thiam Wah, Executive Director and CEO acting as witness.
The partnership follows Midea’s expansion of its dedicated retail network with the launch of 18 Midea Brand Stores nationwide last year. Together, these channels strengthen the brands market presence and give more Malaysians convenient access to Midea’s growing range of home appliances.
“For consumers, the expanded retail network means easier access to Midea’s latest technologies, particularly home appliances such as blenders, electric kettles, rice cookers, fans, toasters and toaster ovens, vacuums and stoves,” said Mark Tam, Managing Director of Midea Malaysia.
“By partnering with 99 Speed Mart, Midea gains access to one of Malaysia’s most extensive retail networks, enabling the brand to reach more neighbourhoods and serve consumers where they live and shop in line with 99 Speed Mart’s tagline ‘Near n’ Save’.
