The 8th Kuala Lumpur International PR Conference (KLIP 8), held on 8-9 June 2026, convened more than 300 participants from Malaysia, ASEAN and across the world, representing multinational corporations, government ministries, GLCs, media organisations, universities and regional PR associations.
Organised by World Communications, the conference brought together global and Asia-Pacific experts from the Global Alliance for Public Relations and Communication Management, ASEAN PR Network, IPRM (Institute PR Malaysia), PERHUMAS (Indonesia), PRSP (The Phillipines), PRPA (Hong Kong), LSPR (London School of PR), MACE (Malaysian Association Of Communication Educators) and leading institutions across the region.
Speaking as host of KLIP 8, World Communications Managing Director, Jaffri Amin Osman said “The trends shaping our profession are clear : AI-driven communication, predictive issue management, real time crisis response and trust as the ultimate currency.
KLIP exists to help practitioners navigate this new reality with clarity and confidence. As Malaysia and ASEAN step into an AI-accelerated future, communication leaders must evolve from storytellers into strategic advisors guiding organisations with insight, integrity and purpose.”
KLIP or Kuala Lumpur International PR Conference is a global pr and communication conference held in Malaysia annually. To date, thousands of participants and hundreds of speakers have attended KLIP. This June, more than twenty local, regional and international speakers will speak and engage with participants.
This year’s theme, “Zero Hour: The Trust Crisis – PR in an AI Driven World,” addressed one of the most urgent challenges facing communicators today : rebuilding trust in an era defined by misinformation, digital manipulation and rapid advances in Artificial Intelligence.
Delivering the keynote address on behalf of the Minister of Communications, Teo Nie Ching underscored the Government’s commitment to strengthening digital governance, platform accountability and online safety.
She said “Malaysia’s digital future must be built on trust, trust in information, trust in platforms, and trust that technology serves people rather than harms them. As Artificial Intelligence and digital platforms evolve, our responsibility is to ensure strong governance, platform accountability and the protection of our children and communities.
Technology is not the problem; the real danger emerges when powerful systems operate without transparency or ethical safeguards. This is why the Government remains committed to strengthening online safety, improving digital literacy and investing in sovereign AI capabilities that keep Malaysia’s interests secure.”
The Minister’s message set the tone for a day of deep, future focused discussions on AI, misinformation, crisis leadership and the evolving responsibilities of communicators. International speakers from Australia, South Korea, New Zealand, Singapore, Indonesia and Hong Kong shared insights on AI-driven transformation, crisis communication, digital governance and the future of media.
Adrian Cropley, Executive Leadership Coach and former Chair at IABC Global, highlighted how AI is reshaping the measurement of communication impact, noting “For as long as I’ve been in this profession, communication has created extraordinary value that was often difficult to quantify – influence, trust and the stories that shape how organisations are understood.
What excites me about this moment is that AI is finally helping us turn the intangible into measurable impact. It connects influence, trust and storytelling to real brand growth. That is the heart of what I shared at KLIP 8, and I’m pleased to explore this future alongside Jaffri and the World Communications team.”
Representing the ASEAN PR Network, Ibu Prita Kemal Gani emphasised KLIP’s role as a unifying platform for the region’s communication leaders. She said “ASEAN PR Network and our members across the region have been part of the Kuala Lumpur International PR Conference since 2019.
KLIP has consistently delivered world class content, bringing together relevant, engaging and forward thinking PR and communication leaders every year. Jaffri’s vision and deep industry knowledge continue to set important benchmarks for the profession across ASEAN and the Asia-Pacific.”
KLIP 8 participants included representatives from the Ministry of Communications, Ministry of Women, Family and Community Development, Sarawak Energy, BERNAMA, the Prime Minister’s Office, ASTRO, Bank Negara, Ministry of Health, Amanah Raya, Ministry of Finance; PETRONAS, Gamuda Land; Unit Komunikasi Sarawak (UKAS); Johor Land; public and private universities in Malaysia; LSPR Institute of Communication and Business; ASEAN PR Network; IPRM; PERHUMAS; Information Department Malaysia; Public Relations Society of the Philippines; and Public Relations Professional Association (Hong Kong).
Their participation underscores KLIP’s growing influence as a regional hub for strategic communication, digital governance and AI-driven transformation.
Since 2019, the Kuala Lumpur International PR Conference has served as a premier platform for global and regional communication leaders to exchange insights, strengthen professional standards and shape the future of PR in Malaysia, ASEAN and the Asia-Pacific.
As the communications landscape undergoes its most profound transformation in decades, KLIP’s relevance has never been clearer.
What began as a Malaysian platform has evolved into a regional anchor point for global dialogue, a place where practitioners, policymakers and industry leaders confront the realities of AI, rebuild trust in a fractured information ecosystem, and shape the future of strategic communication together.
KLIP continues to stand at the intersection of technology, governance and human insight, ensuring that Malaysia and ASEAN remain not just participants in the global conversation, but leaders in defining it.
