Samsung Malaysia Electronics has once again pushed the boundaries of innovation beyond mobile experiences and consumer electronics, transforming CuBig @ KLCC Junction into an immersive spectacle to celebrate the global launch of the all-new Galaxy Z series.
In conjunction with the Galaxy Unpacked event on 22 July, Samsung took over the iconic digital out-of-
home (DOOH) platform with a series of videos featuring the all-new Galaxy Z series, as well as a custom-built physical model of the Galaxy Z Fold8, a new form factor in Samsung’s foldable lineup.
The larger-than-life installation blurred the lines between the digital and physical worlds – mirroring the
transformative experience of Samsung’s latest foldable innovation.
