OPPO, in partnership with Discovery, announced the launch of the third edition of its global initiative, Culture in a Shot. Marking the third year of this collaboration, the 2026 edition introduces the Filmmaker
Accelerator Program, designed to empower global creators.
Under the theme of this year “Meet Culture Anew, Make Your Moment,” the initiative continues to evolve as a global platform exploring how culture has evolved and lived in today’s world.
“Culture is not only something we inherit — it is something we actively shape through how we live, connect, and express ourselves,” said Ling Liu, OPPO Overseas CMO. “With Culture in a Shot, we aim to present culture as a living, evolving presence, and to enable more people to engage with it in their own ways.”
From Capturing Culture to Enabling Cultural Expression
Building on previous themes Portraits of Legacy and Celebrate the Moment, the theme of 2026 edition “Meet Culture Anew, Make Your Moment” turns toward culture as a living and evolving experience shaped through everyday moments of connection, creativity, and expression.
In an increasingly connected world, culture is no longer defined solely by heritage or geography. Across short-form video, fashion, food, and everyday interactions, a new generation is redefining how culture is expressed — not only preserving it but actively reshaping it through participation.
