Cosway (M) Sdn Bhd, one of Malaysia’s most established hybrid direct marketing names, is celebrating its 46th anniversary with a bold new chapter.
The brand invites the public to join Cosway Reimagined, a three-day festival of innovation, style and wellness happening at LaLaport BBCC, Kuala Lumpur, from 26 to 28 September 2025.
For the first time, newly appointed CEO, Chryseis Tan will take the stage to share her vision
for Cosway’s future. This highly anticipated public address marks a defining moment for the
company as it reinvents itself for a new generation of Malaysians.
The highlight of Cosway Reimagined will be the unveiling of CosYoung, a vibrant lifestyle brand created for today’s beauty and wellness shoppers. With clean, science-backed formulations and a modern aesthetic, CosYoung represents Cosway’s renewed commitment to accessibility, style and relevance for Gen Z and millennial consumers.
“Leading a company with such a proud legacy is both a privilege and a responsibility I embrace fully,” says Chryseis Tan.
“Cosway Reimagined is our commitment to the future — fresher, bolder and built to thrive.”
But the festival is about more than new launches. Over three exciting days, visitors can look forward to exclusive product debuts, interactive experiences, engaging workshops, meet-and-greet opportunities and limited-time offers.
From beauty and wellness showcases to lifestyle demonstrations, Cosway Reimagined promises something for everyone — loyal customers, curious first-timers and families alike.
Adding to the buzz, collaborating brands including Lumi Beauty, Paloma, Zerocipe, La Juiceria, LocknLock and many more will be present with their own experiences, enriching the event with beauty, lifestyle and healthy living perspectives.
Cosway Reimagined is set to transform LaLaport BBCC into a vibrant hub of activity and
discovery. The public is invited to celebrate this milestone with Cosway and be among the first to witness its exciting new direction.
