Since its inception, the mobile device has had many iterations in shape and size. From the large, bulky portables of the 80s to the ‘banana’, ‘butterfly’ and ‘clamshell’ designs of the 90s to noughties.

The past decade has seen the bar smartphone design dominate the market, with differences being in size. So, it’s easy to assume, that this is all that’s going to be.

Yet, we’re now looking at an emerging form factor. One that has unique value propositions that far surpass the bar smartphone design. The Samsung Galaxy Z series is already transforming how people use their devices.

Now in its fourth generation, the current refinements have resulted in lighter form factors with optimised dimensions. This is the case for why your next device, should be a foldable.

Unrivalled Viewing

The bigger the better, may be an overly used statement, but when it comes to screen, you can’t go wrong with larger viewing real estate. And this is where the Galaxy Z series stands – well at 7.6 inches of detailed rich screen.

Far larger than most bar phones in the market. Better yet, you have a choice of screen sizes to choose from on one device. When folded, you can still complete tasks on your device.

However, with a bar device you’re limited to one screen size option only, which is kind of boring after a while.

Aspirational Design

Yes, we said bigger is better, but let’s flip this around. The inherent flexibility of foldables, means you can easily turn that large screen into a pocket size device that slips easily into your pocket.

The Galaxy Z Flip4, offers a full smartphone experience that folds into half the size for compact pocketability. Even the Galaxy Z Fold4 can easily be folded away and kept safe in your bag or pocket.

Folded away doesn’t mean you’ve compromised on screen access either. You can still enjoy one-handed use on the Cover Screen of your Galaxy Z Fold4, as you would with your standard bar phone.

PC-like Capabilities

Smartphones and PCs are quite different and this is very obvious when you try to use your bar device for work. The Galaxy Z Fold4, with its PC-like multitasking features, gives you a productivity boost.

Thanks to our longstanding partnership with Microsoft, the full Office suite and Outlook take advantage of the foldable display, giving you more information on screen and faster ways to interact with your content.

With the two-pane UI, you can check your email on your phone while sitting in a video call and take notes with your S Pen. The Taskbar 1 feature also provides a familiar layout like your PC. Better yet, it’s certainly easier to take your PC-like foldable to the café, on a walk or out on date than lug your PC with you!

Flex Mode

You’re out with friends perhaps playing tennis, gliding on rollerskates or simply sipping matcha and nibbling a sando. You whip out your bar phone to snap a pic, and now you’re leaning it on a wall as you fumble away to balance it right.

We’ve all been there, and this is where foldables truly knock bar phones down again with their FlexCam 2 abilities. Both the Galaxy Z Flip4 and Galaxy Z Fold4 don’t require a
tripod.

As you can set them down easily for a hands-free, voguing, photo session. And this is certainly conveyed to other activities, such as online presentation where you need to move, to watching videos with friends.

Unfold Your Future

So, to sum it up, foldables are the smartphones of the future that offer so much more than the traditional bar smartphone. You have all the features that you get with bar and a whole lot more advantages that deliver a personalised experience.

So why stick to the one-size-fits-all motif? Get ready to change how you interact with your everyday life, and bring home your own foldable today.

From now until 30 September 2022, enjoy exclusive gifts worth up to RM1,398 when you purchase the Galaxy Z Flip4 or Galaxy Z Fold4. Alternatively, trade in and own the Galaxy Z Series for as low as RM1,969.

To purchase the latest Samsung Galaxy devices, please visit Galaxy Z Flip4, and Galaxy Z
Fold4.

We’ve taken to the streets and stores to hear from our customers who are loving their new foldables. This is what they have been saying:

Lim Hoong

“This is my first foldable phone, so it’s a new experience for me as I’ve had a standard bar smartphone for the past three years. It’s good to try something new and innovative.

Especially as there’s been nothing ground-breaking or innovative in the market until Samsung’s Galaxy Z series arrived. One of the features I like on my Galaxy Z Fold4 is that you can unfold the device to reveal a large screen.

The taskbar feature makes it easier to navigate, helping me with my productivity.”

Chin Yik Soon

“I am excited to be one of the first to own the Galaxy Z Fold4 device, as I couldn’t wait to get my hands on Samsung’s latest. Some of the features that I enjoy with my Galaxy Z Fold4 is how lightweight it is. Also, the colours do pop out of the screens and I enjoy watching videos on it. The device also allows me (to) be more productive as I can get more done in a day now and don’t need a laptop.”

Lee Kim

“I like the colour and the features on my Galaxy Z Flip4. It’s something different than the standard phones that are available in the market, mainly due to the phone’s folding features.

I do enjoy the ‘flipping’ feature the most. Plus I can use both the main camera and selfie camera, hands-free. I enjoy using the multi-screen features as it’s like a computer.”

Noorulashikin Yahya

“I like the fact that my Galaxy Z Flip4 can be flipped. This makes my device stand out when compared to the ordinary smartphones in the market. Also it’s easy to slip my phone into my pocket compared to other devices.”

Sharizal Amurol Jamal

“I purchased the Galaxy Z Flip4 as a gift for my wife. It’s a good device and I like the vividness of the screen when flipped open. The best thing about it is how easy it is to be used hands-free, so you can easily set it up at 90degrees and watch content or take photos.”

Yip Cheong Kok

“The best feature on my Galaxy Z Fold4 is the big screen. It’s an amazing device and the promotions run by Samsung are great.”

Vincent Woon

“This is my first time using a foldable phone. I’m looking forward to trying out new features that can enhance the user experience. One feature that interests me, after researching online, is the taskbar.

It looks quite convenient and similar to what is available on desktop or laptop. I believe this will enhance my productivity at work.”