Rolls-Royce Motor Cars reports record results surpassing the previous record set in 2019, the highest in the marque’s 117-year history.
The company delivered 5,586 motor cars to clients, up by 49% in the same period in 2020. All-time records were set in most sales regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the world, making Rolls-Royce the undisputed leader in the +€250k segment (super-luxury level, top end price segment).
Robust demand
Demand for Rolls-Royce models across the range has been extremely strong, particularly Ghost and Cullinan, ensuring order books remain full well into the third quarter of 2022. Growth has been driven principally by Ghost, with demand surging further following the launch of Black Badge Ghost in October 2021.
The Home of Rolls-Royce at Goodwood is currently running at near-maximum capacity, 18 hours per day, on a two-shift pattern to fulfil orders from clients worldwide, with current demand ensuring order books remain full well into the third quarter of 2022.
Bespoke
Bespoke commissions are at record levels, with magnificent individual examples including the spectacular Phantom Oribe co-created with Hermès, Phantom Tempus, Landspeed Black Badge Wraith and Black Badge Dawn Collection cars. Rolls‑Royce signaled its commitment to Coachbuild with the unveiling of its latest masterpiece, Boat Tail.
Electric future
This year, Rolls-Royce also announced its first all-electric motor car, Spectre, which will be brought to market in the fourth quarter of 2023, and will progress to full electrification of its entire portfolio by 2030.
Rolls-Royce will continue to invest in its manufacturing plant in readiness for electrification, and in future talent, with a record 37 new apprentices set to join the company in September 2022.
