The new Unpacked Official Trailer released on 28 th July, showcases the evolution of mobile technology over the decades, demonstrating that change is not only inevitable, but usually for the better, and underlines the fact that once we experience better, we can never go back.
The Unpacked Official Trailer hit 100 million views on YouTube on 4 th August. The film challenges the status quo, suggesting that after a decade of incremental improvements to the smartphone, which all increasingly look and work the same, it’s time for consumers to ‘get ready to unfold’ something radically better with the new Galaxy device launching at Unpacked.
Aligning with this, a consumer-engaging social campaign, #UnfoldChallenge started on July 28 th on TikTok. Collaborating with BTS, Millie Bobby Brown and 7 global influencers, the campaign pushes consumer expectations and drives participations.
The video views of the campaign on TikTok is 184M as of August 4 th .
The Samsung Galaxy Unpacked 2021: Get ready to unfold will be streamed online:
Date: 11 th August 2021 (Wednesday)
Time: 10:00pm (Malaysia Time)
Viewing Link: www.samsung.com/my, Samsung Malaysia YouTube, Samsung Malaysia Facebook and Samsung Malaysia Newsroom
Don’t miss your chance! Register your interest at https://www.samsung.com/my/unpacked/ to be entitled to redeem an additional RM300 Samsung e-voucher which you can use after you pre-order the next Galaxy!
