Parkson Credit Sdn Bhd (Parkson Credit) and Boost Bank, Malaysia’s first homegrown digital bank, have formed a strategic alliance aimed at accelerating the adoption of digitally-enabled banking and financing solutions across Malaysia.
The partnership brings together Boost Bank’s digital banking infrastructure with Parkson Credit’s established expertise in consumer financing services to deliver more seamless and customer-centric financial solutions to their shared target market of underserved Malaysians.
Through simplified onboarding and seamless digital channels, the partnership creates direct, friction-free pathways to a wider suite of financial services which include loan, insurance, and current account/ savings account (CASA), while driving sustainable market share growth for both organizations.
Speaking on the milestone, Danny Poh, Chief Executive Officer of Parkson Credit said, as Parkson Credit continues to evolve, our ambition is to make financial services far more accessible to everyday Malaysians.
This strategic alliance with Boost Bank marks an important step in that journey, combining our consumer financing expertise with digital banking innovation to better meet the evolving financial needs of our customers.”
“By leveraging our complementary strengths, we are confident this partnership will create a more seamless and efficient financing ecosystem, enabling us to serve underserved
communities more effectively while accelerating our growth across broader market segments,” he said.
Fozia Amanulla, Chief Executive Officer of Boost Bank added, “Financial inclusion is most impactful when banking becomes part of people’s everyday lives.
“This partnership reflects our shared commitment to making banking simpler, more convenient and more relevant by combining Boost Bank’s digital banking capabilities with Parkson Credit’s established consumer financing expertise. Together, we are creating a more connected ecosystem of banking and financial solutions that empower more Malaysians to participate confidently in the digital economy.”
