Following through on its commitment to support and give back to the community, PUMA Malaysia has kicked off its PUMA Live initiative with a workshop in conjunction with Breast Cancer Awareness Month at the PUMA
Sunway Flagship Store.

PUMA LIVE: Live Your Life with PUMA

PUMA Live is an initiative by the global sports brand to regularly engage its community on-ground by leveraging on its spacious 12,000 sqft Flagship Store, the largest in Asia!

In celebration of their grand launch in September earlier this year, the brand ran a special PUMAthon activation, a community-driven CSR initiative which pledged RM10 to Care2Run for every 100 meters ran.

This campaign was initially unveiled at the grand opening event and ultimately went on to raise RM40,000 for the non-profit organisation.

Kicking off the first PUMA Live event this month, the brand sees to educate and enrich the public on the importance of prioritizing health and wellbeing with a collaboration with Cancer Research Malaysia to talk on the importance and techniques of early detection of breast cancer symptoms.

Apart from that, participants were also treated to an engaging interactive tufting session in support of this important cause.

PUMA has consistently prioritised community engagement, and this new PUMA Live space promises a plethora of monthly engaging events, from CSR activations to shopper interactive experiences.

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