As part of its ‘Life’s Good’ mission, LG Electronics (M) Sdn Bhd (LG Malaysia) recently organised a blood donation drive in collaboration with the National Blood Centre.

The event saw strong participation from LG Malaysia employees and the local community in Selangor, all united in the goal of saving lives and supporting those in need. This initiative by LG Malaysia addresses the urgent need for 500 blood bags daily nationwide, ensuring an adequate supply for those in critical need.

The drive not only helps the National Blood Centre replenish its blood supply, but also raises public awareness about the importance and benefits of regular blood donations.

Justin Choi, Managing Director of LG Malaysia, emphasised the often-overlooked importance of blood donations. “Many people may not realise the significance of blood
donations until they need a transfusion themselves.

We aim to change this perception and highlight that donations are crucial for both recipients and donors.”

“LG Malaysia is humbled to host this blood drive with the support of the National Blood Centre. Each donation has the potential to save up to three lives, making every contribution invaluable to both the National Blood Centre and patients in need,” Justin
added.

According to Kementerian Kesihatan Malaysia, blood comprises three main components: red blood cells, platelets, and plasma. While plasma can be stored for up to three years, red blood cells have a storage life of only 42 days, and platelets just five days.

Dr. Mohammad Masrin Md Zahrin, Director of the National Blood Centre elaborated that with advancements in medical technology and the increasing number of hospitals nationwide, the demand for blood continues to grow, highlighting the critical need for ongoing blood drives to maintain a stable supply and support healthcare services that rely on blood transfusions.

“We are truly grateful for this collaboration with a global organisation such as LG Malaysia, who are more than willing to do their part in supporting the local health system.

This drive also allowed us to remind Malaysians not to be complacent about our health and the health of others by extending a helping hand when needed,” he said.

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