Touch ‘n Go Sdn Bhd (Touch ‘n Go) has added another feather in its cap by winning the Nation’s Favourite Brand Award in the Fintech Category – Mobility Solutions at the recent BrandLaureate Best Brands Awards 2022/2023.

Commenting on the award, Praba Sangarajoo, Chief Executive Officer of Touch ‘n Go said, “We are honoured to receive this prestigious recognition as the nation’s favourite brand for mobility solutions and would like to extend our heartfelt gratitude to all Malaysians for their trust in us over the years.

“We have endeavoured to bring greater levels of seamless cashless convenience and security by leveraging on innovative home-grown technology to deliver unique value propositions to our users.

This award serves as a recognition of the hard work and collaborative efforts of our dedicated teams of talented Malaysians within Touch ‘n Go,” he said.

Touch ‘n Go has led the digital transformation of Malaysia’s progress towards a cashless
society for more than 2 decades, with the Touch’n Go card playing a significant role as one of the initial drivers of cashless mobility.

The company has since expanded this payment form factor across other mobility verticals, creating an integrated platform within the nation’s growing and increasingly complex mobility ecosystem for people to conveniently pay for tolls, bus, ferry and rail transportation, and parking.

The introduction of Touch ‘n Go’s Near-Field Communication (“NFC”) reload capabilities was a massive game changer to how Touch ‘n Go products are used for cashless payments as it
enabled users to conveniently perform reloads directly via their mobile phones within seconds, anytime, anywhere. Besides the enhanced Touch ‘n Go card, the company added special design cards and charms to its NFC-enabled product range, allowing more personalisation for its users.