With everyone highly anticipating the UEFA Champions League (UCL) finals, Pepsi is joining hands with Lay’s to launch “The Perfect Match” campaign, creating excitement with the official UCL merchandise giveaways along with the perfect snacks and drinks combo.
The campaign will give consumers the best experience when watching their favourite teams battle it out on the field.
“Pepsi is the entertainment beat of football. We champion talent both on and off the pitch,
always looking to bring unique, exciting campaigns that the world loves to see and be part
of.
This year, we’re recognizing the beautiful game as it is today – from the iconic to the up
and coming – celebrating how everyone is building the game together,” said Jennifer Lee,
Beverage Marketing Lead of PepsiCo.
For the campaign, Pepsi is bringing the face of all-time GOAT and seven-time Ballon d’Or
winner, Lionel Messi onto the Pepsi 4-can box packaging. The pack comes in two variations
of Pepsi Regular 320ml and Pepsi Black 320ml – the perfect accompaniment for one to enjoy together with crispy Lay’s potato chips while watching the match, from the comfort of their own homes.
“The football viewing experience goes beyond just the match whereby it is often accompanied with snacks and drinks. Building upon Pepsi and Lay’s continued partnership
with UCL, this collaboration brings both brands together to provide consumers with the
perfect match of snacks and drinks, an exciting combo which can add fun and enjoyment
during this much anticipated football occasion,” added Jennifer Lee.
“UCL is by far the football championship both football enthusiasts and occasional football
spectators alike, look forward to. With this campaign, we want to go beyond the shelves and build experiences for our consumers that are relevant and engaging.
It gives us great honour to convert a global event into an experience that consumers can bring home,” said Yee Pek Kuan, Vice President of Marketing of Etika Sdn Bhd.
Along with the purchase of participating Pepsi and Lay’s products, consumers will stand a
chance to win attractive UCL merchandise such as official UCL footballs, gym sacks, caps and water bottles, to name a few, from participating retailers. Terms and conditions apply.
