FIFA 2018, another World Cup to remember for the books, as France defeated Croatia 4-2 Sunday to capture sport’s most coveted trophy.
It was a great moment as we saw the global community of sports fans that came together on Facebook to cheer on the action during the month-long tournament. In total, 383 million people had more than 2.3 billion interactions related to the this year’s World Cup on Facebook.
Here are some conversation highlights on Facebook (*Facebook data between June 14 and July 15, 2018)
Most Discussed Teams on Facebook during the World Cup were:
Brazil
Argentina
France
Russia
Mexico
Most Discussed Players on Facebook were:
Lionel Messi
Neymar Jr
Cristiano Ronaldo
Philippe Coutinho
Mohamed Salah
Countries Most Engaged in the Conversation were:
Brazil
U.S.
Mexico
India
Vietnam
Most Loved Post was when:
Mexico’s Raúl Jiménez shares a photo of his team after it upset Germany in the group stage.
Top Posts (based on overall interactions) were when:
Leo Messi updates his profile picture
Cristiano Ronaldo encouraged his team and country at the start of the World Cup
James Rodriguez shared his heartbreak after Colombia’s loss to England in the round of 16
Top Social Moments During the World Cup Final are:
France wins the World Cup (conclusion of the match)
Paul Pogba gives France a 3-1 lead with his goal in the 59th minute
France takes a 1-0 lead on the Mario Mandzukic own goal in the 18th minute
Other Data Highlights :
Interactions about Croatia were 180% higher during the knockout stage compared to the group stage.
Interactions about France were 300% higher during the knockout stage compared to the group stage.
