The Lamborghini Urus embarks on its preview in Malaysia, a key market for Lamborghini globally.

URUS is set to be a game-changer for the luxury segment with unparalleled performance, design, driving dynamics and daily usability

Automobili Lamborghini will hold the APAC premiere of its Lamborghini Urus in Malaysia at the Alya Sime Darby showroom. The event will mark the Urus’ first appearance in Malaysia.

Its global premiere was at Lamborghini’s headquarters in Sant’Agata Bolognese in December. Touted as the world’s first Super Sport Utility Vehicle (SUV), the Urus carves a new niche for the brand in the luxury segment, setting new benchmarks across performance, driving dynamics and design.

The Urus was built upon a visionary approach that combines the Lamborghini DNA with the most versatile vehicle, the SUV.  It also elevates the SUV to an unprecedented level – to be a Super SUV – with its power, performance, design, driving dynamics as well as daily usability in a range of environments.

“The Urus is expected to drive significant sales volume in 2018. Feedback from our customers has been very positive and some have already placed orders for the first allocation of units in 2018,” said Mr. Andrea Baldi, General Manager of Lamborghini Asia Pacific.

Marcus Chye, Chief Operating Officer of Lamborghini Kuala Lumpur added, “Malaysian buyers are some of the most discerning in the world. We are confident that they will appreciate the Urus as a true Lamborghini in design, dynamics and emotional excitement. All this while offering a new dimension in everyday ease of use and comfortable luxury”.

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