LG Electronics (LG) has launched a global heritage campaign highlighting its long history of turning customers’ evolving needs into meaningful home appliance innovations.
The campaign began with the October 14 screening of its new heritage film, “Life Asks, LG Answers,” in New York’s Times Square and will roll out globally through the film and a series of short-form videos, along with a dedicated microsite, media outreach and customer
participation programs across key regions.
Together, these activities frame LG’s heritage not as a record of the past, but as a continuing story of customer-inspired innovation proven over time.
Answering Life’s Evolving Questions
The “Life Asks, LG Answers” film traces the story of how LG has responded to customers’ changing needs through innovations inspired by everyday life, rather than simply presenting a timeline of products.
For example, LG TWINWash™ was developed in response to customers’ desire to wash separate loads at the same time, while LG InstaView™ allows them to see inside the refrigerator without opening the door.
To bring its heritage story to audiences worldwide, LG will engage customers across a range of online and offline channels, beginning with the screening of the campaign film at New York’s Times Square, with a further screening planned for London’s Piccadilly Circus.
