LG NOVA, the North America Innovation Centre for LG Electronics, returns to CES this year with an expanded showcase highlighting its collaborative innovation model, and featuring LG NOVA’s portfolio companies as well as breakthrough projects poised to become its next business ventures.
LG NOVA’s exhibit highlights its commitment to building impactful, market-disruptive businesses for this new era of AI-led transformation, addressing real-world challenges in mental health, energy, access to care, and the success of small and medium businesses.
Located in Eureka Park, LG NOVA’s exhibit will feature its project showcase alongside portfolio companies and startup partners, demonstrating groundbreaking applications of AI and emerging technologies.
Visiting attendees will have the opportunity to explore cutting-edge solutions for healthtech, cleantech, small and medium businesses and enterprises; connect with LG executives and leading entrepreneurs-in-residence, attend in-booth sessions and tech talks, and discover LG NOVA’s vision for cross-industry collaboration to build AI-first innovative businesses that create a better future for people and the planet.
“In this era of AI, we’re working on creating new experiences, new capabilities and new ways to leverage AI to enrich our daily lives, whether it is through healthcare applications that transform how we manage our health and stay healthy, energy and power management capabilities that enable us to continue to advance the way we live, or business applications that help entrepreneurs, leaders and employees find success,” said Sokwoo Rhee, Executive Vice President at LG Electronics and Head of LG NOVA.
“Our exhibit at CES 2026 is a showcase of LG NOVA’s purpose – to explore the greatest potential for AI to enhance our lives. We believe our collaboration model, working with startups, industry experts and entrepreneurs, gives us a leading vantage point in creating new businesses that will change their respective industries,” he said.
