Samsung Electronics recently announced that it has earned a total of 16 awards, including Best of the Best honors for the OLED TV S95H and the Bespoke AI Laundry series, at the Red Dot Design Award demonstrating the company’s leading design competitiveness.
This achievement is particularly significant, as the winning products were those that embody
Samsung’s new design strategy, “Expressive Design.”
“Expressive Design is our way of putting people at the center, celebrating their identity, emotions and diversity,” said Mauro Porcini, President and Chief Design Officer (CDO) of the Device eXperience (DX) Division at Samsung Electronics.
“We design not only to function, but to create meaning and connection. Our ambition is to enrich people’s lives through experiences that are both purposeful and deeply human.”
The Red Dot Design Award is widely recognized as one of the world’s top design honors. Established in 1955 and organized by German organization Design Zentrum Nordrhein Westfalen, the award recognizes excellence across three categories: Product Design, Design Concept and Brands & Communication Design.
The S95H stands out for its distinctive FloatLayer design, which combines an ultra-thin OLED display with a luxurious metal plate to create a layered concept in which a slim OLED screen is placed over a bold metallic surface.
The result is a new category of premium art frame design that makes the OLED screen appear as if it is floating in front of the metallic silver frame, confidently highlighting the presence of metal and producing a striking visual effect.
The vivid contrast enhances the sense of immersion, while the minimalist silver metal frame seamlessly integrates into interior spaces to resemble a refined piece of wall art.
