CelcomDigi Berhad (CelcomDigi) continues to evolve the telco retail experience in Malaysia with the nationwide rollout of the Endless Aisle, in collaboration with Samsung Malaysia, marking a significant step forward in how digital lifestyle offerings are brought closer to customers through its stores.
As the first telco in Malaysia to bring a seamless consumer electronics experience across more than 300 of its stores nationwide, CelcomDigi now provides customers with a simpler way to discover, purchase, receive and connect their devices, all within a single store visit.
Currently, the Endless Aisle is already available at all CelcomDigi Store and CelcomDigi Express outlets nationwide.
Originally piloted at the CelcomDigi Store Life in The Gardens Mall and Sunway Pyramid, Endless Aisle is the first experience of its kind in Malaysian telco retail. The immersive digital platform brings together Samsung’s latest range of digital lifestyle products, including smartphones, wearables, smart TVs, home appliances and lifestyle electronics, offering exclusive savings for CelcomDigi customers.
As the experience expands across CelcomDigi’s nationwide retail footprint, customers in more locations can look forward to a more intuitive way of exploring the latest in connected technology, supported by the company’s in-store experts, who will ensure that every device is set up and connected with ease.
CelcomDigi’s Chief Sales and Retail Officer Cheng Weng Hong, said that with more than 20 million Malaysians served through one of the country’s most extensive retail networks, CelcomDigi is well positioned to help shape how connected living evolves in Malaysia. This innovation reflects the company’s commitment to elevating the connected-living experience by bringing greater convenience, choice and value to more Malaysians.
