Samsung Malaysia Electronics today announced the future of home living with the official launch of its 2025 Bespoke AI lineup of home appliances: Bespoke AI Side by Side Refrigerator, Bespoke AI Laundry Top Load and Bespoke AI Jet Ultra.
Designed to bring greater ease and intelligence to everyday routines, these appliances feature smart functionalities that adapt to user behaviours, improve energy use and integrate effortlessly into today’s connected lifestyles.
“At Samsung, we aim to make everyday living easier through meaningful AI innovation. With our Bespoke AI appliances, we are bringing advanced AI Home to more households, offering intelligent solutions that redefine modern living.
Powered by seamless SmartThings connectivity, trusted Knox Security, and natural voice interaction through Bixby, we are transforming how consumers interact with and manage their home appliances,” said Charles Kim, President of Samsung Malaysia Electronics.
The latest appliances also feature built-in screens and voice control, enabling users to access essential information and manage their home environment anytime, anywhere.
Personalized, Smarter Food Storage: Bespoke AI Side-by-Side Refrigerator Powered by AI, the 2025 594L Bespoke AI Side-by-Side Refrigerator now features a sleek new design and a 9-inch LCD AI Home screen.
This smart display enables seamless communication across all Samsung devices, using voice commands via Bixby. It also supports Multi-Device Experience (MDE), connecting everything from smartphones to home appliances – letting users take calls, play music, and even receive recipe suggestions via SmartThings Food Management.
With full control at their fingertips, users can monitor food storage in real time, making grocery shopping smarter and more efficient. This refrigerator includes thoughtful AI features such as Auto Open Door.
Fitted with sensors on both sides, it detects when the user’s hands are full and opens automatically with a light touch or a voice command, eliminating hassle in everyday routines. For energy efficiency, the AI Energy Mode within SmartThings helps reduce power consumption by up to 10%.
It constantly tracks energy usage, estimates the monthly electricity bill, and provides smart suggestions to save energy. Once activated, it optimizes the compressor speed and defrost cycle frequency based on real-time environmental conditions.
To maintain a fresher, cleaner fridge environment, it also features a built-in UV deodorizer and filter that maintain fresh air circulation and help eliminate odours daily.
