Global sports company PUMA is excited to announce Charles Leclerc, Formula 1 star and Scuderia Ferrari HP driver, as the newest global ambassador for the brand.

With this partnership, PUMA solidifies its position as the leading brand in motorsport and expands its influence beyond the racing circuit. Leclerc’s dynamic energy, drive for excellence, and modern appeal make him the ideal partner to embody PUMA’s commitment to pushing boundaries in both sport and fashion.

Charles Leclerc has continued to showcase his exceptional talent and skill, solidifying his
position as one of the top drivers in Formula 1. Leclerc has demonstrated his exceptional
qualifying prowess and raw speed, with three pole positions this season.

His most memorable achievements came with two prestigious victories—first at the iconic Monaco Grand Prix, his home race, where he thrilled local fans with a dominant win, and later at Monza, where he conquered the famed “Temple of Speed” in front of the passionate Tifosi.

The strategic partnership aims to drive awareness for the brand, connecting with fans of
both motorsport and fashion, and reinforcing PUMA’s impact in these spaces. The
collaboration will spotlight Leclerc in a range of high-profile PUMA collections, with a
particular emphasis on the PUMA Motorsport for Scuderia Ferrari collections, across
various global channels.

“We are more than excited to welcome Charles to the PUMA family. His unique blend of
being a professional athlete in Formula One and a fashion enthusiast off the track makes
him a perfect fit for our brand. Charles will not only serve as a motorsport ambassador but he will also play a vital role in various projects and initiatives that extend beyond the
racetrack.

There are a lot of exciting projects in the pipeline, and we can’t wait to continue
shaping our motorsport legacy together with Charles.” said Arne Freundt, CEO of PUMA.

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