Axrail, an Amazon Web Services (AWS) Advanced Tier Services Partner in Malaysia, has opened the first of its kind Generative AI (Gen AI) Lab in Malaysia and Southeast Asia showcasing cloud and edge solutions, to support the growing demand for AI solutions and the nation’s digital economy aspirations.

The Gen AI Lab pools the expertise of AWS, Phison and Axrail in one collaborative hub. It showcases cutting-edge cloud solutions powered by AWS, including those built on Amazon Bedrock, alongside on-premise innovation with Phison’s innovative aiDAPTIV+ technology.

The Lab caters to the evolving needs of businesses seeking a fast-tracked and scalable path to AI adoption, and positions Axrail at the forefront of delivering comprehensive, end-to-end generative AI solutions for both cloud and on-premise environments.

Located within Axrail’s 3,000 square foot Centre of Excellence (CoE) for AI solutions, the Gen AI Lab fosters responsible experimentation and co-creation of generative AI applications.

T he Lab is designed to accelerate businesses’ AI readiness by helping them to build capabilities to extract value from data and increase operational efficiency across various functions.

“We are thrilled to launch our Gen AI Lab in collaboration with Phison and our preferred cloud partner AWS,” said Kelvin Kok, Axrail Founder and CEO.

“This innovative sandbox willempower businesses to reimagine operations through AI, delivering measurable outcomes and future-proofing their approach. Our goal is to accelerate AI adoption, especially among Malaysian SMEs, leveraging the upcoming AWS Region in Malaysia for data residency, low latency, and robust cloud services across Southeast Asia.”

“Axrail’s new Generative AI Lab on AWS offers business solutions that boost productivity and efficiency for industries like Retail, Manufacturing, Healthcare, and Entertainment for SME customers of all sizes.

Partners like Axrail can help customers make the most of the opportunity advanced technologies like generative AI can offer business owners. In addition, this is another positive example of the growth of Malaysia’s Digital Economy and ambition to become a regional tech hub for ASEAN, which AWS is proud to play our part in supporting.”
said Pete Murray, Country Manager, AWS Malaysia.


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