Huawei unveiled its inaugural HUAWEI XMAGE Global Exhibition, titled “A Heartwarming World – 12 Years of Huawei Photography,” on 23 May 2024, at the Sentul Glass Pavilion nestled within a private park in Kuala Lumpur, Malaysia, marking the largest photography
exhibition in Huawei’s history.
The HUAWEI XMAGE Awards 2024, the annual competition celebrating Huawei’s open platform for smartphone photographic excellence, was also officially launched during the exhibition’s opening ceremony.
Now in its eighth consecutive year, the competition aims to inspire consumers to unleash
their creativity and imagination by leveraging Huawei’s leading XMAGE imaging technology, infusing each photograph with deeper emotional and cultural resonance.
“A Heartwarming World – 12 Years of Huawei Photography”
Debuting under the theme “A Heartwarming World,” the exhibition showcases nearly 300 photographs taken by Huawei smartphones, selected from millions of submissions.
These images capture moments of warmth, tranquillity, and brightness from every corner of the globe, highlighting the genuine relatability of ordinary people and encapsulating HUAWEI XMAGE’s new brand philosophy, ‘The Power of Image.’
This philosophy aims to ignite consumers’ imagination, creativity, and appreciation with supreme imaging technology and experiences, showcasing its powerful impact beyond what’s captured.
The past decade has witnessed rapid development in mobile photography. This exhibition features works from Huawei smartphone series spanning the past 12 years. During this time, Huawei has driven the evolution and development of mobile imaging technology through continual innovation.
Moreover, Huawei has engaged in global activities such as photography competitions, community events, and trend reports, promoting the worldwide spread of mobile photography culture.
Building upon this legacy, the HUAWEI P Series has been upgraded to the HUAWEI Pura Series. The HUAWEI Pura Series restarts with a new attitude, perfectly integrating ultimate photography, aesthetic design, and unique style.
According to the latest DXOMARK review, the HUAWEI Pura 70 Ultra secures the top spot on DXOMARK Smartphone Camera Rankings with an impressive score of 163 points.
With the HUAWEI Pura 70 Series setting a new benchmark, HUAWEI XMAGE continues to push the boundaries of technology and experience alongside global users, taking smart photography to new heights.
“Photography is a universal language, transcending barriers to capture beauty and inspire meaningful conversations,” Li Changzhu, Vice President of Handsets Product Line, Huawei Consumer Business Group shared during the opening ceremony.
“XMAGE is a global platform that encourages users around the world to shoot, share, and record life, inspiring them to express their emotions and enjoy the fun of photography.”
“The XMAGE Global Exhibition symbolises Huawei’s commitment to merging technology with art, empowering individuals to embrace innovation for exploration and enlightenment. Each exhibited image embodies a narrative, bridging cultures and fostering a deeper understanding of our diverse world.
We are honoured to experience these profound moments captured through Huawei’s innovative mobile imaging technology. Each moment is crafted into a masterpiece, making the selection process delightfully intricate amidst the abundance of stunning images,” Li added.
The exhibition explores six different categories: “The Secrets of Mother Nature,”“Landscapes and Spaces,” “A Dialogue with Animals,” “You and Me,” “The Power of Moments,” and “The World of Youth.”
“A Heartwarming World – 12 Years of Huawei Photography” Exhibition will run from 23 until 24 May 2024. Exceptional works will be displayed across Huawei’s official platforms such as
@HuaweiXmageAwards on Instagram, @huaweimobilemy on Instagram, X, and Facebook.
