In the fast-paced world of technology, ingenuity is the driving force that propels brands into the future.

Samsung unveiled “Core Tech” at this year's IFA — shedding light on the company’s vision for home appliances and commitment to pushing the boundaries of innovation.

Discover how Core Tech transforms home appliances and revolutionizes interactions with technology through this three-part series.

Samsung Newsroom is taking a closer look to explore the stories behind Samsung Core Tech in this second installment. To unlock the full potential of every home, consumers require reliable, advanced appliances that boost convenience and eliminate hassle.

Samsung has identified and answered this need with Core Tech, a philosophy comprised of four key themes — Outstanding, AI-Powered, Flexible Use and Durable & Sustainable.
By introducing innovative technologies across its wide range of home appliances that follow these key principles, Samsung ensures that users optimize their living spaces and enrich their homes with unparalleled efficiency and ease.

WindFree™: Cooling Redefined by Tradition

A prevalent pet peeve for air conditioner users is feeling a chilly breeze that is too strong when their units are running. To solve this issue, Samsung has developed a brand-new feature inspired by the traditional Korean practice of stone ice storage, known as seokbinggo.

Essentially an ancient form of refrigeration, seokbinggo managed to keep items cool without cold drafts — making it an ideal source of inspiration for this new feature.
The WindFree™ air conditioner was successfully launched in 2015 after four years of extensive research and development.

This ‘Outstanding’ piece of technology helps cool rooms gently and evenly by dispersing air
through more than 23,000 micro air holes 1 , so users feel as if they’re floating inside a cool, comfortable cloud.

WindFree™ cooling – part of the ‘Outstanding’ category – helps you stay comfortably cool without feeling cold

Auto Open Door: For Everyone’s Flexibility

Why do refrigerator doors sometimes refuse to open? The internal pressure of a fridge drops as it chills, generating a suction effect that resists users’ efforts to open the door. To make opening fridge doors a breeze,

Samsung designed the convenient Auto Open Door 2 feature.

1 This features the AR9500T WindFree™ Air Conditioners.

Boasting 27 patents from seven countries, this innovation is a game-changer for those who find opening fridge doors to be a challenge. Designed to be used with one simple touch this thoughtful feature helps make the refrigerator more accessible to a wider range of users. Created to enhance the Flexible Use’ of home appliances, Auto Open Door also comes in handy when users have their hands full of groceries.