The world’s fastest-growing smartphone brand realme has earned 35 million worldwide users.
It is another milestone for realme’s rapid growth after maintaining the 7th place in the world according to the global smartphone shipments in Q1 2020 (Counterpoint).
At the end of January, the number of realme global users reached to 25 million, and realme has earned another 10 million users worldwide in only 4 months, continuously accelerating the growth with the fastest speed in the world.
realme grows with 157% YoY in global smartphone shipments during the industry downside. In the third quarter of 2019, realme became the Top 7 global smartphone brand for the first time.
According to the results of Counterpoint Research on Smartphone Shipment Market Share Q1 2020, realme continued its previous global ranking and ranked firmly in the Top 7 in the world.
Comparing with the performance in Q1 2019, realme’s global smartphone shipments increased by 157% year-on-year, ranking the first in the world.
In addition, the global smartphone market has experienced the fastest decline in the first quarter of 2020, with a 13% year-on-year decline; however, realme is one of the two brands that are “the only major brands to achieve growth,” (Global Smartphone Shipments Plummet Below 300Mn, Counterpoint).
realme smartphones are popular globally as they closely match with consumer preferences realme’s smartphone sales worldwide have been steadily increasing, and the products have also received consumer recognition.
In the first quarter of 2020, in just 4 months, the sales increased by 10 million, achieving a 40% sales growth rate which is inseparable from realme’s business model of “light assets, short channels, and partial e-commerce”.
At the same time, realme has actively responded to changes in the market and continuously upgrades its channel strategies in multiple markets around the world.
In 2020, realme plans to further improve its online and offline multi-channel sales model to reach consumers more accurately, and provide sustained momentum for rapid growth.
