According to the results of Counterpoint Research on Smartphone Shipment Market Share Q1 2020, realme maintains the previous global performance with the ranking of Top 7 in the board of Smartphone Shipment Market Share Q1 2020 after debuting as Top 7 in Q3, 2019.
Moreover, Counterpoint mentioned in the research report that “the global smartphone market declined its fastest ever, down 13% YoY in Q1 2020”, and realme (157% YoY) was one of the only major brands to achieve growth.
Compared with the performance in Q1 last year, the YoY global smartphone shipments growth of realme reaches to 157%, which ranks 1st among the world, still making it the fastest-growing smartphone brand.
Apart from the global smartphone shipments, the global market share of realme in Q1 2020 is 2%, and the YoY growth reaches to 100%, enabling realme to remain the Top 7 smartphone in the world.
realme, which established in May 2018, has achieved outstanding results by entering Top 7 from Top 47 around the world in 18 months last year. Meanwhile, the global shipments of realme exceeded 25 million in 2019, making it one of the global mainstream smartphone brands and the fastest-growing brand (Counterpoint).
In 2020, under the condition of COVID-19 and the significant decline of global smartphone shipments, realme still maintains its best performance to enter Top 7.
realme is moving forward with the fastest-growing speed, adhering to the corporate spirit of “Dare to Leap” which has been insisted on from the beginning, and trying to provide the comprehensive trendsetting product experiences to young users around the world to become a new force on the development path of the global smartphone industry.
Quickly Enter 27 countries and districts, develop with the global strategy Up to now, realme has quickly entered 27 countries and districts, including China, Europe, India, Southeast Asia, South Asia, Russia, Middle East, Africa and others.
realme is gradually completing the overall layout of the global strategic market from new markets to mature markets.
In different global markets, realme will create distinctive experiences in light of the characteristics of different markets. realme will introduce products which are more in line with the demands of the local markets.
Not only will realme maintain the existing business model but also it will explore more offline channels based on practical situations.
In China market, realme has fully entered 5G era and many products are highly acknowledged; in India, realme has the good performance of making the second largest online market share and the fourth largest overall market share; in Indonesia, realme becomes the most popular technology brand among young people with the rapid growth of leaping to the Top 4 smartphone brand; in Spain, it has immediately become Top 5 smartphone brand after entering for six months; in Egypt, realme has also ranked the Top 5 smartphone brand.
In the future, realme will enter more markets worldwide. Being “Popularizer of Tech Trendsetter Life”, realme 1+1 Strategy: Smartphone + AIoT When it comes to the global development strategy, in 2020, realme will follow the strategic positioning of “Popularizer of Tech Trendsetter Life”, focusing on young users, and creating Smart Trendsetter Life
for the young with the realme 1+1 Strategy – Smartphone + AIoT.
With regard to smartphone area, realme has quickly completed product layout in all price segments from entry-level to flagship-level and will continually provide trendsetting products with “Dare to Leap” experiences for worldwide consumers in every price segment. Besides, as “Popularizer of Global 5G ”, realme has planned 5G product portfolio very quickly.
realme X50 5G, the first 5G product of realme, debuted in January 2020. realme X50 Pro 5G, the first 5G flagship product, was launched in February 2020. In the future, realme will introduce more 5G models across the globe and work closely with operators, internet manufacturers, application developers and other partners to advance the global 5G development and explore 5G ecological scenarios.
While in the area of AIoT, with the smartphones as the core, realme will focus on scenarios around personal, family and travel, and build a 3 in 1 Tech Trendsetter Life around your “Personal, Home, and Travel” experience.
The first AIoT product, realme Buds Air, was launched in January 2020, and more AIoT products will be unveiled this year to form progressively the ecology of realme AIoT.
Despite the negative impact on the global smartphone market in Q1 2020, realme has been growing steadily, achieves growth and proves to be one of the global mainstream smartphone brands maintaining the Top 7 position with the fastest-growing speed in the world and the “Dare to Leap” technological strength.
In years to come, realme will insist on the brand philosophy of “Dare to Leap” and leap forward to gain better achievements.
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