2018 is the fifth consecutive record year for Mercedes-Benz Malaysia (MBM).
THE distinctive three-pointed star shined brightly in 2018 with an extraordinary performance of 13,079 vehicles sold, translating into a 9% overall growth.
Capturing a 2.4 per cent market share*, the achievement cements Mercedes-Benz as the undisputed luxury lifestyle brand in Malaysia and the global arena.
MBM President and CEO, Dr Claus Weidner said: “2018 was another successful year in the 15 year-long extraordinary journey for Mercedes-Benz Malaysia and the Mercedes-Benz brand.
Our efforts to invigorate the brand experience for our increasingly diverse fans have been fruitful and we are happy to retain our position as the number one luxury lifestyle brand.
Our great combination of Best Products, Best Service and Best Customer Experience continues to drive the brand’s success and we assure our customers and fans that this will continue to be our focus.”
Commenting on the 2018 performance, Vice President of Sales and Marketing at MBM, Mark Raine said, “We are extremely proud of our history-making performance for 2018.
“We delivered 13,079 Mercedes-Benz Cars to customers, further cementing our position as the leading premium brand in Malaysia.
“Our fresh-faced product portfolio with the locally assembled Mercedes-AMG C 43 and GLC 43, and all-new Mercedes-Benz A-Class has succeeded in keeping our fans excited about the brand.
“Furthermore, we gave the market a taste of the future with the EQ Concept this year. We
intend to keep the momentum going with more exciting events and products in 2019.”
In 2018, MBM’s performance was spearheaded by the locally produced limousines, which recorded 7,910 units sold. Following closely were the Mercedes-Benz SUVs with 2,613 units sold, particularly by the locally produced Mercedes-Benz GLC 200 and GLC 250.
The German marque expects continued positive demand for this segment. The Mercedes-Benz compact cars recorded a total of 1,875 units sold, while the Mercedes-Benz Dream Cars, recorded a total of 662 units sold, a 77% growth for the three-
pointed star’s brand shapers.
The 20 vehicle launches spread throughout 2018 sustained the healthy momentum of demand for Mercedes-Benz vehicles. The key launches included the locally-assembled Mercedes-AMG C 43 and GLC 43, Mercedes-AMG E 53 Sedan and Mercedes-AMG E 53 Coupé, its New Dream Cars Collection, the New Mercedes-Benz S-Class Family, and the all-new Mercedes-Benz A-Class and new generation C-Class.
In FY2018, the production plant produced 9,854 vehicles, including the newest addition being the Mercedes-Benz S 450 L and the Mercedes-AMG C 43 4MATIC Facelift.
On its outlook for the year ahead, Dr Weidner said, “2019 will be another exciting year for Mercedes-Benz with refreshing innovations and new benchmarks to elevate the customer experience. We are excited to share these updates in due time.”
Daimler AG also announced that on a global level Mercedes-Benz sold approximately 2.3 million cars worldwide in 2018, increasing its unit sales by 0.9 per cent, making 2018 the most successful year in terms of sales in the company’s history.
The new sales record in the car division of Daimler AG was driven in particular by the success of Mercedes-Benz in the Asia-Pacific region. Asia-Pacific was identified as the region with the strongest growth in 2018, delivering 943,473 (+7.8%) Mercedes-Benz cars to customers in 2018.
Mercedes-Benz Malaysia was one of the few markets in the Asia Pacific region to have delivered more passenger cars than ever before in a single year.
*As of YTD November 2018
**The numbers for 2018 are unaudited and subject to change.
