Mercedes-Benz Malaysia Sdn Bhd (MBM) together with authorised dealer partner Hap Seng Star (HSS), unveiled its 11th Autohaus, the Mercedes-Benz Hap Seng Star Setia Alam Autohaus (HSS Setia Alam).

COMPLEMENTING the German marque’s eclectic product offerings, the Autohaus launch reflects the brand’s continued drive for holistic automotive excellence, bringing the Best Products, Best Service and Best Customer Experience to its ever-growing customer fan base.

(third from left) Mercedes-Benz Malaysia, President and CEO, Dr Claus Weidner; and (fourth from left) Hap Seng Consolidated Berhad, Group Chief Operating Officer and Hap Seng Star Chief Executive, Harald Behrend; with (from left) Mercedes-Benz Malaysia, Vice President, Sales and Marketing, Mark Raine; Vice President, Customer Services, Heinrich Schromm; Hap Seng Star Sdn Bhd, General Manager, Passenger Cars, Sunny Tan Boon Teck; and National After Sales Director, Tan Chee Hock

“It gives us great pleasure to celebrate yet another significant milestone with our authorised dealer partner, Hap Seng Star, the official launch of the Mercedes-Benz Hap Seng Star Setia Alam Autohaus.

Driven by our customer centric strategy, we continue to expand our customer touchpoints for an unrivalled Mercedes-Benz experience, keeping the Malaysian market, our customers and fans in mind,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.

With the addition of HSS Setia Alam, Mercedes-Benz Malaysia maintains its leading position as the largest retail network in the premium segment with 35 authorised dealerships from nine dealer groups.

The result of a successful partnership between principal and authorised dealer, HSS Setia Alam, with a RM2.8 million investment, is part of the on-going RM294 million total investment by Hap Seng Star to enhance customer touchpoints nationwide.


Strategically located in Setia Alam, the Autohaus extends the Mercedes-Benz brand reach to an ever-growing customer and fan base in the vicinity of Setia Alam, Puncak Alam, Kuala Selangor, Tanjung Karang and Sekinchan.

From Left: Hap Seng Consolidated Berhad, Group Chief Operating Officer and Hap Seng Star Chief Executive, Harald Behrend and Mercedes-Benz Malaysia, President and CEO, Dr Claus Weidner.

HSS Setia Alam is a brand new full-fledged 3S centre managed by 39 certified personnel well-versed in sales and after-sales. With eight work bays installed and manned by Daimler AG certified professionals, the Autohaus is capable of servicing up to 500 vehicles a month.

Hap Seng Consolidated Berhad Group Chief Operating Officer and Hap Seng Star Chief Executive, Mr Harald Behrend, said, “Throughout our nearly 50 years of collaboration with Mercedes-Benz Malaysia, we have been dedicated and passionate in providing exceptional service and best customer experience to our valued customers.

Today we remain as dedicated and passionate as we first started. Our strong commitment continues with this new investment in Setia Alam.

An interim facility, HSS Setia Alam embraces the Mercedes-Benz Presentation System II (MPS II) design concept and occupies a built-up area of 10,730sq ft.

Equipped with state-of-the art facilities, the complete range of Mercedes-Benz special tools and Service Differentiation, every Mercedes-Benz fan and customer can expect a seamless experience in sales, financial services and aftersales, guided by certified professionals.

Able to accommodate six showroom vehicles, the dynamic, convenient and attractive facility also offers fans and customers an up-close and personal experience with all their favourite Mercedes-Benz cars.

In addition, the Mercedes-Benz Hap Seng Star Setia Alam Autohaus also houses a Star Lounge, taking customers’ comfort into consideration, and ultimately, delivering a holistic experience to each and every one who walks into the Autohaus.

The launch of HSS Setia Alam, brings the total of Mercedes-Benz Hap Seng Star Autohauses to 11 locations across the nation, reflecting a strong and thriving partnership.

Hap Seng Star’s other locations in Peninsular Malaysia include HSS Kuala Lumpur, HSS Kinrara, HSS Balakong, HSS Jalan Ipoh, HSS Bukit Tinggi Klang, HSS Puchong South, and HSS Iskandar Johor. HSS Kota Kinabalu, HSS Kuching and HSS Miri are located in East Malaysia.

HSS Setia Alam is located at Lot 5, Jalan Setia Murni U13/AH, Seksyen U13, 40170 Shah Alam, Selangor.


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