KFC Malaysia was honoured to receive a courtesy visit by Prime Minister, Tun Dr Mahathir Mohamad at KFC UTM Gurney Mall to officiate the opening of the newly-established KFC restaurant near Residensi UTMKL, Jalan Semarak today.
KFC UTM Gurney Mall was built from a strategic collaboration between QSR Brands (M) Holdings Bhd (QSR Brands), the sole operator of KFC and Pizza Hut restaurants in Malaysia and Universiti Teknologi Malaysia Holdings Sdn Bhd (UTM), to enhance the commercial offerings and dining experience to the residents, students and working community around the area.
Dato’ Kamaruzzaman Abu Kassim, President & Chief Executive of Johor Corporation and Chairman of QSR Brands who was present today highlighted that the commercial collaboration with local public universities such as UTM is an excellent strategy for QSR Brands to expand its service network to leading campuses around the country.
“This will allow QSR Brands to further strengthen its position as a market leader in the country by tapping into the institutions’ resources.
The opening KFC UTM Gurney Mall marks our 22nd KFC restaurant this year and this is in line with our goal of opening 23 outlets in total as part of KFC’s brand development strategy,” he added.
Also present during the ceremony were Dr Maszlee Malik, Minister of Education, together with Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands and Prof Datuk Ir Dr Wahid Omar, Vice Chancellor of UTM.
The launching of KFC UTM Gurney Mall by Prime Minister was in tandem with the official launching of Residensi UTMKL, a latest residency project by the institution and UTM’s Premier Lecture in conjunction with MJIIT Japan Day 2018 at Universiti Teknologi Malaysia.