CIMB Bank Berhad (CIMB), in partnership with Payments Network Malaysia Sdn Bhd (PayNet), introduced Malaysia’s first payment terminal with automated e-invoice capability (the terminal).
This innovation aims to streamline invoicing processes and ensure seamless compliance with the Inland Revenue Board’s (LHDN) e-invoice mandate for businesses, including small and medium enterprises (SME).
The Bank is currently piloting the service with select merchants and plans a full rollout by Q2 2025. Designed with an intuitive interface, the terminal simplifies operations for both merchants and customers, enhancing the overall customer experience whilst reducing the risk of manual errors.
The system is integrated into CIMB’s payment terminals for merchants, fully automating the invoicing process – from creation to instant delivery of e-invoices to customers – significantly reducing administrative tasks.
More than just a payment acceptance device, this terminal features a built-in Point-Of-Sale (POS) functionality, which also serves as a standalone POS system or be easily integrated with existing POS setups via Application Programming Interface (“API”).
It also allows merchants to generate itemised billing for customers, encouraging further transparency. In addition, the terminal provides real-time voice alerts for both card and QR code transactions, which help to improve security and provide added convenience.
Effendy Shahul Hamid, Chief Executive Officer, Group Consumer and Digital Banking, CIMB Group said, “At CIMB, we understand that implementing e-invoicing can be a challenge due to the complexity of businesses’ current accounting systems and compliance requirements.
To assist our customers, we are pleased to work with PayNet to introduce the first payment terminal with e-invoice capability, driving CIMB’s ongoing commitment to integrating digital innovations into unique propositions for our customers.
Samsung Electronics Co., Ltd announced the enhancement of its Mobile Security Rewards Program, increasing the maximum reward amount to $1 million for eligible security vulnerability reports received from the external security community.
This is part of Samsung’s ongoing efforts to foster transparency and increased collaboration in mobile security, with the criteria of the program laid out in the Samsung Mobile Security Risk Classification, which now includes additional classification factors.
Alongside this, Samsung has also published its first security-focused Annual Rewards Program Report, showcasing the most significant highlights since the project’s launch and emphasising the crucial role of the program’s participants.
The Mobile Security Rewards Program complements Samsung’s current offering of up to seven years of security updates[1], highlighting the company’s commitment to user device safety.
“With cybersecurity attacks becoming increasingly intelligent and more challenging to identify, we actively encourage participation from the security community in finding these threats,” said Justin Choi, Corporate VP & Head of Security Team, Mobile eXperience Business at Samsung Electronics.
“Their support helps us to ensure our products are continuously monitored for potential vulnerabilities, enabling us to constantly enhance the protection of our customers. It is critically important that this protection is provided and that user data and information are safeguarded, which is why we prioritise security throughout all our products and services.”
Majlis Perasmian Program Sayembara Lukisan: Karya Agung Cetusan Bakat Mahasiswa dan Program Young Art Entrepreneurs (YAE!) - Generation: Artpreneur berlangsung di GMBB, Kuala Lumpur.
Balai Seni Negara hari ini merasmikan Program Sayembara Lukisan: Karya Agung Cetusan Bakat Mahasiswa dan Program Young Art Entrepreneurs (YAE!) – Generation: Artpreneur. Majlis dirasmikan oleh YBrs. Tuan Shaik Rizal Sulaiman, Pengerusi Lembaga Pembangunan Seni Visual Negara (LPSVN) di GMBB, Kuala Lumpur.
Beliau turut menyempurnakan penyampaian sijil penghargaan kepada peserta bagi kedua- dua program.
Majlis turut dihadiri oleh Amerrudin Ahmad, Ketua Pengarah Balai Seni Negara, Puan Lim Ying Hui, Pengurus Besar GMBB, pegawai-pegawai kanan MOTAC, jabatan dan agensi, wakil Institusi Pengajian Tinggi Awam (IPTA) dan Institusi Pengajian Tinggi Swasta (IPTS) serta para penggiat seni.
Program Sayembara Lukisan: Karya Agung Cetusan Bakat Mahasiswa adalah inisiatif Balai Seni Negara yang bertujuan mengangkat seni sebagai medium untuk memelihara dan menghayati warisan sastera, sekaligus memperkukuh identiti budaya negara.
Program ini tercetus daripada seruan YAB Dato’ Seri Anwar Ibrahim, Perdana Menteri Malaysia, yang menyeru masyarakat untuk bersama-sama menghargai naskhah sastera sebagai alat pendidikan, pembangunan jati diri, dan pengukuhan nilai kemanusiaan.
Selain itu, program ini juga bertujuan mendorong generasi muda untuk lebih terlibat dalam bidang sastera sambil menjadikan sastera sebagai wadah penyatuan pelbagai lapisan masyarakat. Usaha ini adalah langkah penting dalam memperkasa budaya dan seni tanah air agar terus relevan dan dihargai oleh semua pihak.
Sayembara Lukisan: Karya Agung Cetusan Bakat Mahasiswa berjaya menarik penyertaan daripada 13 institusi pengajian tinggi, termasuk IPTA dan IPTS. Menerusi program ini, sebanyak 142 karya telah dihasilkan, terdiri daripada 123 karya catan, 11 karya arca, dan 8 video.
Barisan kurator dan penyelaras daripada 13 IPTA serta IPTS bagi Program Sayembara Lukisan: Karya Agung Cetusan Bakat Mahasiswa.
Antara yang terlibat adalah Akademi Seni Budaya dan Warisan Kebangsaan (ASWARA), Universiti Pendidikan Sultan Idris (UPSI), Universiti Sains Malaysia (USM), Universiti Malaysia Kelantan (UMK), Universiti Malaysia Sabah (UMS), dan Universiti Malaysia Sarawak (UNIMAS).
Institusi lain yang turut serta ialah Universiti Teknologi MARA (UiTM) Shah Alam, UiTM Cawangan Perak Kampus Seri Iskandar, UiTM Cawangan Melaka Kampus Alor Gajah, UiTM Cawangan Kelantan Kampus Machang, dan UiTM Cawangan Sarawak. Tidak ketinggalan, Institut Seni Lukis Malaysia (MIA) dan Taylor’s College.
Program ini memberi tumpuan kepada penghasilan karya seni visual yang diinspirasi daripada naskhah agung sastera seperti novel klasik dan cerpen karya sasterawan terkemuka. Ia bermatlamat mempromosikan bidang seni dan sastera secara serentak, serta menggalakkan kreativiti dan inovasi pelajar dalam mempersembahkan interpretasi seni yang mendalam.
Young Art Entrepreneurs (YAE!) – Generation: Artpreneur
Program Young Art Entrepreneurs (YAE!) kohort ke-10 menampilkan 17 peserta dengan tema ‘Generation: Artpreneur’, yang menggabungkan seni (art) dan keusahawanan (entrepreneur) sebagai aspirasi kepada generasi muda yang kreatif dan inovatif.
Para dif kehormat bersama penyelaras program dan 17 peserta Young Art Entrepreneurs (YAE!) – Generation: Artpreneur.
Tema ini mencerminkan pendekatan segar dalam usaha melahirkan usahawan seni yang berdaya saing. Sebagai sebahagian daripada program, sesi Business Pitching oleh para peserta turut diadakan hari ini.
YAE! dianjurkan sejak tahun 2017 yang bertujuan untuk memberi persediaan kepada penggiat seni muda dalam melengkapkan diri dengan ilmu pengetahuan, kemahiran dan ciri‐ ciri keusahawanan. Sehingga kini, program ini telah melahirkan seramai 155 orang usahawan seni.
Sepanjang pelaksanaannya, para peserta didedahkan dengan asas keusahawanan, kaedah pengurusan projek, teknik promosi dan pemasaran serta kaedah membina ‘Business Model Canvas’ yang betul. Para peserta juga dilatih untuk membangunkan produk dan perkhidmatan mereka mengikut kesesuaian pasaran seni dengan bimbingan pakar keusahawanan serta pakar industri.
YAE! bukan sahaja mampu membentuk para penggiat seni muda untuk menjadi usahawan yang kreatif dan berjaya, malah dilihat mampu untuk memperkasa ekonomi negara melalui penjualan produk seni yang dihasilkan.
Memasuki kohort ke-10, program ini memberi tumpuan kepada jalinan kerjasama strategik dengan syarikat swasta, rakan pelukis, dan organisasi yang bersesuaian untuk mengukuhkan penghasilan produk seni serta perkhidmatan yang berkualiti. Peserta YAE! telah berjaya membentuk kolaborasi strategik bersama pelbagai pihak seperti MAKERZ, Hikari Raiders, Tiffin Jeiwa, PETRONAS Young Professionals Club (YPC) dan pelukis terkenal, Kupeh Rodriguez.
Kolaborasi ini memainkan peranan penting dalam meningkatkan nilai produk seni, memperluas peluang pemasaran, dan membina rangkaian profesional yang kukuh. Langkah ini secara tidak langsung menyumbang kepada pengukuhan ekosistem seni tempatan serta membuka laluan untuk perkembangan industri yang lebih dinamik.
Sayembara Lukisan: Karya Agung Cetusan Bakat Mahasiswa dipamerkan bermula 14 Disember 2024 hingga 31 Januari 2025 di GMBB, Kuala Lumpur. Manakala, pameran akhir Young Art Entrepreneurs (YAE!) – Generation: Artpreneur berlangsung bermula pada 14 hingga 22 Disember 2024 di lokasi sama.
Kedua-dua program ini bukan sahaja bertujuan mempromosikan seni malah turut membuka peluang untuk penghayatan sastera, sekali gus menjadi platform yang signifikan dalam memperkasa kreativiti generasi muda. Program ini juga menyediakan ruang untuk mereka menjana idea baharu, menghasilkan karya dan produk bermutu tinggi, serta membina jenama yang kukuh dalam ekosistem seni.
Dalam pada itu, Balai Seni Negara mengucapkan setinggi-tinggi penghargaan atas kerjasama pihak GMBB melalui penajaan lokasi dan sokongan yang berterusan terhadap program-program anjuran Balai Seni Negara.
Orang ramai dijemput hadir ke GMBB, Kuala Lumpur untuk menghayati keindahan seni dan sastera menerusi Sayembara Lukisan: Karya Agung Cetusan Bakat Mahasiswa, serta melawat pameran akhir Young Art Entrepreneurs (YAE!) – Generation: Artpreneur, yang menampilkan produk seni daripada generasi muda yang berbakat. Pameran dibuka setiap hari, bermula jam 11.00 pagi hingga 8.00 malam. Untuk maklumat lanjut, ikuti media sosial rasmi Balai Seni Negara di www.artgallery.gov.my.
realme, the world’s fastest-growing smartphone brand, has introduced the game-changing realme C75, setting a new standard for durability. This is the first smartphone in its segment to feature IP66, IP68, and IP69 ratings, showcasing its ‘Everything-Proof’ technology.
At just RM699, the realme C75 packs an impressive 8GB Dynamic RAM and 256GB ROM, recognized with the prestigious World’s First TÜV Rheinland Rugged Smartphone Certificate, it cements its place as the unbreakable champion in its category.
Designed for the toughest environments and built with flagship-level AI capabilities, fast charging, and a sleek, premium look, the realme C75 is engineered with unbeatable durability and top-tier performance to deliver exceptional value and quality.
Unbreakable Champion Debuts with Industry-Leading Durability
The realme C75 sets a new benchmark for smartphone durability, becoming the first in its class to achieve IP69, IP68, and IP66 ratings. As the first smartphone in its segment to offer IP69 Dust & Water Resistance, it’s built to withstand high-temperature water jets, sprays, and prolonged submersion.
Featuring technology inspired by the flagship realme GT 7 Pro’s underwater mode, the realme C75 is equipped with SonicWave Water Ejection technology which swiftly removes up to 50% of excess water from the speaker, ensuring continued reliability. With this advanced protection, the realme C75 remains undamaged, even in extreme conditions.
The realme C75 has earned TÜV Rheinland’s Rugged Smartphone Certificate and passed the rigorous MIL-STD 810H Military Grade Shock Resistance Test. Designed for durability, it features the class-leading ArmorShell™ design.
The tough ArmorShell™ Glass offers exceptional protection, while the phone’s all-around defense is further enhanced by an internal airbag system and an integrated metal inner frame. This combination significantly boosts shock absorption and drop resistance.
By pairing ArmorShell™ Glass with a sturdy die-cast aluminum frame, the C75 provides comprehensive 360° ultra-shock resistance, ensuring reliable protection against drops and impacts. With its robust construction, the realme C75 is built to handle both heavy-duty and everyday use.
Exceptional Battery Life and a Stunning Display
The realme C75 is built for endurance, offering a powerful 6000mAh battery that sets a new standard for battery life in its class. With the largest battery in its price range, the realme C75 provides up to 24 days of standby time.
Thanks to 45W fast charging, just 5 minutes of charging gives you 3 hours of talk time, while a full charge takes only 90 minutes. This advanced charging technology ensures both efficiency and safety, even in low temperatures. The realme C75 also features reverse charging capabilities, making it even more versatile.
Designed for longevity, the battery is built to last for four years, offering exceptional resistance to punctures and compression, and delivering power bank-level performance with the longest battery lifespan in its segment.
The realme C75 sets a new standard with the highest clarity in its class, surpassing competitors with a display that supports 1080P FHD resolution for sharp, vibrant visuals and an enhanced viewing experience.
The 90Hz Smooth Display ensures a seamless experience by minimizing lag and motion blur, providing faster screen responsiveness. For added comfort, the realme C75 features comprehensive eye protection, including blue light emission reduction, paper texture mode, adjustable color temperature, and bedtime mode. With a screen brightness that can be lowered to as low as 3 nits, the device guarantees eye comfort even in low-light environments.
Since the introduction of Galaxy AI, features such as Circle to Search, Chat Assist, and Generative Edit have proved popular in this region.
In this story, hear from Samsung employees from across Southeast Asia and Oceania as they share their personal experiences with Galaxy AI and how it has transformed their daily routines, making tasks easier and more engaging.
From boosting productivity to igniting creativity, our team highlights their favorite Galaxy AI features and how they bring everyday epic moments to life.
In conjunction with the upcoming festive season, Acer Malaysia unveils a range of devices designed to enhance connection, productivity, and joy when loved ones gather to create
cherished memories.
The product lineup includes the compact Acer RB102 mini-PC with two projectors AOPEN QF18S and PL2530i projector. Acer Revo Box Mini-PC – Compact Power for Home Entertainment and Everyday Tasks
The Acer Revo Box mini-PC brings families together with its compact design to offer beyond multimedia and streaming application. Measuring less than one litre and VESA-mountable, this mini-PC seamlessly integrates into holiday home setups, enabling daily task and family entertainment in any space.
Available in two variants with 13th Gen Intel Core i7 and Intel Core i5 processors, the Revo Box provides the performance beyond multimedia consumption, festive content sharing and internet connecting.
Designed for convenient connectivity, the Revo Box features an intuitive I/O interface with full-function USB Type-C, Type-A, RJ45 LAN port, Wi-Fi 6, and Bluetooth 5.0 allow families stay connected throughout the holiday season.
Available immediately at Acer eStore, official stores on Shopee and Lazada, and authorized Acer resellers nationwide, Acer Revo Box mini-PC with Intel Core i7 and Intel Core i5 retails at RM2,699 and RM2,049 respectively.
Acer Projectors Bringing Families and Friends Together
Acer also introduced the AOPEN QF18S and Acer PL2530i projectors take holiday entertainment to the next level, delivering a bigger screen experience for large gatherings.
The AOPEN QF18S transforms holiday gatherings with its smart entertainment features, offering direct access to favourite shows and movies. Equipped with dual 5W speakers and Bluetooth connectivity, it also enables instant music sharing, making every family moment more vibrant.
Additionally, its impressive 13,000 Lumens LED light source and Auto Focus technology ensure crystal-clear visuals, eliminating setup complexities.
The Acer Vero PL2530i takes celebration a step further with its eco-friendly conscious. Built on the Acer Earthion platform, it incorporates 50% post-consumer recycled plastic in the chassis and 100% recyclable packaging that utilise 85% recycled paper.
It’s superior laser light source saves up to 50% more energy compared to traditional projectors allows families to enjoy entertainment while supporting environmental
sustainability.
Both projectors feature FHD resolution, mercury-free lamps with 30,000-hour lifespan, and convenient wireless connectivity allows families to create and share memorable moments effortlessly this holiday season.
The AOPEN Q18S and Vero PL2530i projectors will be available in Malaysia in January 2025, it retails at RM1,199 and RM3,999 respectively, with pre-order available now Acer eStore.
realme announces a price adjustment for the realme C65 (8GB + 256GB) model, effective from 12 December 2024. This price change aims to continue offering exceptional value to customers.
Along with the price adjustment, customers who purchase the realme C65 will receive a free TechLife Buds Neo2 as a gift, further enhancing the value of their purchase. This offer is the perfect opportunity to get the latest in realme’s smartphone technology with additional perks.
Below are the details of the price adjustment for the realme C65:
C65 Price Adjustment | Effective on 12 December 2024
Huawei Consumer Business Group (CBG) unveiled a groundbreaking lineup of products during the recent “Unfold the Classic” HUAWEI Flagship Product Launch in Dubai.
The event introduced the HUAWEI Mate X6, the multi-tasking foldable smartphone, the fashion-forward HUAWEI Nova 13 series, and the HUAWEI FreeBuds Pro 4, Huawei’s first earphones debuting under the HUAWEI SOUND brand.
These highly anticipated products which will be coming to Malaysia on 18 December 2024 is set to redefine user experiences, offering cutting-edge features that cater to modern lifestyles.
From the HUAWEI Mate X6’s beautiful foldable design and the HUAWEI nova 13 series’ dynamic AI-powered photography to the immersive audio capabilities of the HUAWEI FreeBuds Pro 4, Huawei continues to elevate its technology portfolio. Perfectly timed for the biggest tech release of 2024, these devices are designed to end the year on a high note or launch your 2025 into exciting new possibilities.
Huawei Mate X6 Sets a New Benchmark for Foldable Smartphones
Headlining the HUAWEI Flagship Product Launch event is the next generation of their Mate series foldables, the HUAWEI Mate X6. An all-rounded and advanced smartphone that brings significant upgrades to display, camera, durability, user experience, and more.
HUAWEI Mate X6‘s Space-Age Orbit around the camera layout gets inspiration from planetary orbits, symbolising the infinite possibility of the future. The exclusive Nebula Gray edition is named after its nebula texture, smooth to the touch, which is crafted via Micro-Nano 3D Topography using an innovative material called Vegan Fiber. The HUAWEI Mate X6 is also available in Nebula Red and Black.
The incredible camera system features a new Ultra Chroma Camera with 1.50 million spectral channels, a 50 MP Ultra Aperture Camera that supports a 10-size physical aperture, a 40 MP ultra-wide-angle camera, and a 48 MP telephoto micro camera, enabling breakthrough foldable photography.
Giving meaning to more space more function, the HUAWEI Mate X6 is now equipped with Live Multi-task, a new way to multi-task efficiently. With this feature, users can run three applications simultaneously with the screen unfolded in an expanded view.
HUAWEI nova 13 Series with Advanced AI Photography and Sleek Design
The HUAWEI nova 13 Series introduces the innovative Dynamic Plaid Texture Design, blending high-fashion inspiration with advanced technology to create a striking visual appeal. Available in Loden Green, Black, and White, this design embodies sophistication and minimalism, with a nano-level precision pattern that plays with light and shadow to add dynamic elegance.
Staying true to its fashion-forward ethos, the HUAWEI nova 13 Series brings plaid from clothing and accessories into handheld design, redefining modern aesthetics for the younger generation.
Equipped with multi-focal portrait capabilities, the HUAWEI nova 13 Series elevates mobile
photography. The HUAWEI nova 13 Pro features a 60 MP Front Ultra Portrait Dual Camera that comes with 0.7x–5x Selfie Zoom and ideal for taking portraits, ensuring clarity and beauty at every zoom.
While HUAWEI nova 13 Pro rear camera comes with 50MP Adjustable Aperture Camera with
Optical Image Stabilisation (OIS) for sharp low-light shots, along with a 3X Optical Zoom Telephoto Portrait Camera for versatile distances. Huawei’s proprietary XD Portrait Engine refines every shot with enhanced styles—Natural, Delicate, and Stylish—while the AI Best Expression feature intelligently selects the most flattering burst-shot expressions.
This combination of style and technology ensures the HUAWEI nova 13 Series delivers a cutting-edge experience for creative and trend-conscious users.
FreeBuds Pro 4 Elevates the Meaning of TWS to New Heights
The HUAWEI FreeBuds Pro 4 debuts as the first TWS earbuds under the HUAWEI SOUND Brand, setting a new standard in wireless audio performance. Built on Huawei’s advanced technical expertise, these flagship earbuds combine high-resolution lossless transmission, a Dual-driver True Sound system, and precise sound reproduction to deliver an immersive auditory experience.
Supporting Huawei’s proprietary Bluetooth L2HC 4.0 codec, the HUAWEI FreeBuds Pro 4 achieves an impressive 2.3 Mbps lossless audio transmission rate, providing uncompressed, high-quality audio at 48 kHz/24-bit for an unparalleled listening experience.
For call clarity, the HUAWEI FreeBuds Pro 4 employs a cutting-edge AI noise reduction algorithm alongside three microphones, including a bone-conduction VPU microphone, to isolate and eliminate up to 100 dB of external noise.
Paired with its innovative acoustics design and Digital Cross-Over technology, these earbuds offer rich, lifelike sound and stable, clear calls in any environment, redefining premium audio for TWS users.
Launching On 18 December 2024!
Set to arrive in Malaysia on 18 December 2024, Huawei fans who is excited to grab the HUAWEI Mate X6 can place their pre-orders now with trade-in offer HUAWEI Experience Stores for an exclusive RM2,000 rebate.
While non-Huawei users can still enjoy a RM600 rebate with a RM200 deposit on the Huawei Official Website, along with early bird vouchers worth RM600 available on HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada and the Huawei Official TikTok Shop.
For any pre-orders made now, you will be entitled to free gifts worth up to RM8,098, including the HUAWEI Watch Ultimate.
As the year ends, you’re eagerly awaiting your bonus to splurge on your favourite stores, but corporate has other plans, and the delay leaves you scrolling through your phone, longing for things you can’t yet buy.
It feels like a disappointing end to the year, but is it really? Perhaps there’s a brighter path ahead, filled with rewards you’ve yet to explore.
Add your card and get great rewards!
Still don’t have Samsung Wallet? Well, from 16 December 2024 to 17 January 2025, for selected A series users, don’t miss out on this chance to add your cards to Samsung Wallet to enjoy an amazing Shopee e-voucher worth RM30 or Touch ‘n Go e-voucher worth RM50.
Free Vouchers Everyday with Hari-Hari Scratch & Win!
Can’t believe what you just read? Here’s even better news—during the campaign period, from 16 December 2024 to 17 January 2025, selected A series users may win a voucher every single day and end your year on a high note with amazing rewards from popular merchants like MyNews, Eggette Lab, ZUS Coffee, Baskin Robbins, Golden Screen Cinemas, KFC, and Setel.
It’s that simple! Just follow these steps to claim your rewards:
1. Open Samsung Wallet and tap on the campaign banner.
2. Fill in the required details and answer a simple form.
3. Spend 5 Samsung Points to start scratching.
4. Match the scratches to win amazing vouchers!
Don’t miss out—add your cards to Samsung Wallet, scratch to win, and enjoy great rewards!
Samsung Wallet makes every transaction rewarding by earning you points that can be redeemed for vouchers at your favourite merchants or rebates on selected Samsung products. With the ability to add multiple cards, you’re not limited to using just one—Samsung Wallet is designed for ultimate convenience.
Adding a card takes less than a minute, and payments are just a couple of taps away.
Exclusively for eligible Samsung Galaxy A series users, these rewards enhance your mobile experience, showcasing how everyday actions on your phone can become truly rewarding.
IPRM and MACE moving ahead for greater
academic-industry collaboration
Strategic MOU signed with Malaysian Association of Communication Educators (MACE)
The Institute of Public Relations Malaysia (IPRM) is proud to announce significant milestones in its mission to fortify the future of public relations in Malaysia. With the addition of 5 new university chapters to the Institute of Public Relations Malaysia Student Association (IPRMSA) network, IPRM continues to expand its reach, empowering the next generation of PR professionals.
The five new student associations are from:
1. University of Malaya (UM)
2. University Malaysia Sabah (UMS)
3. University Malaysia Sarawak (UNIMAS)
4. Xiamen University Malaysia
5. Management and Science University (MSU)
The network now spans 20 IPRMSA university chapters, offering students unparalleled opportunities for professional development, networking, and mentorship. By connecting students with industry leaders and providing access to various types of events, workshops, and seminars, IPRMSA ensures that members are well-equipped to excel in their careers.
IPRMSA provides a dynamic platform for students to engage with industry leaders, participate in professional development activities, and gain valuable insights into the world of public relations.
IPRM-MACE MOU signing witnessed by Professor Dato’ Sri Dr Syed Arabi Idid
With this substantial increase in membership, IPRMSA is set to offer even more opportunities for events participation networking, mentorship, and skill-building, ensuring that students are well-prepared to excel in their future careers.
IPRMSA is also dedicated to collaborating with its student associations to organise various events that enrich both the minds and bodies of students. Recently, IPRMSA hosted a Fun Run in conjunction with World Diabetes Day, aimed at raising awareness among Gen Z students the benefits of walking and jogging for both physical and mental health.
This event not only highlighted the importance of maintaining a healthy lifestyle and regular health checks but also provided participants with valuable networking opportunities with fellow students and public relations professionals who took part in the activity.
“We are thrilled to welcome these new chapters into the IPRMSA network and to formalize our partnership with MACE,” said IPRM Education Director, Associate Professor Dr. Nurul Ain Mohd Hasan. “These initiatives underscore our commitment to nurturing talent, promoting excellence in public relations education, and driving the industry’s bright future.”
In a strategic move to enhance the educational landscape and foster stronger industry-academia collaboration, IPRM had recently signed a Memorandum of Understanding (MOU) with the Malaysian Association of Communication Educators (MACE), with currently over 200 pr and communication lecturers and professors across Malaysia.
This partnership aims to provide comprehensive resources and support for communication educators and students, bridging the gap between academic knowledge and industry practice.
IPRMSA University Malaya chapter established. Here with Dr Abdul Hadi Che Hassan, UM Senior Lecturer and IPRMSA Advisor
Participants of IPRMSA FUN RUN in Putrajaya
The MOU was signed by IPRM President, Jaffri Amin Osman, and MACE President, Professor Dr Mohd Yahya Mohamed Arifin. The signing ceremony was witnessed by the Chair of IPRM’s Accreditation Board and MACE’s Advisor, Professor Dato’ Sri Dr Syed Arabi Idid.
With the MOU, IPRM envisions leveraging MACE’s extensive network of over 200 members to foster a collaborative environment where educators and industry professionals can exchange ideas, conduct joint research, and develop innovative curricula that reflect the evolving needs of the PR landscape.
This partnership is poised to enhance the quality of communication education in Malaysia, ultimately benefiting students and the industry alike.
“We are delighted to partner with IPRM to strengthen the bridge between academia and industry,” Professor Dr Mohd Yahya stated. “This collaboration will provide our members with valuable resources and opportunities to ensure that our students are well-prepared for successful careers in public relations and communication.”
MSU IPRMSA Chapter established. Here with Vice President of Academics MSU, Professor Datin Dr Norhisham Mohamad
One for the FUN RUN album with IPRM Education Director, Associate Professor Dr Nurul Ain Mohd Hasan
The objectives of the MOU with MACE are
1. To promote, support and nurture communication capabilities in the fields of PR and Communications.
2. To identify, develop and enhance human capital inventories in the country to meet PR and Communications needs.
3. To jointly undertake public programs that can bridge communication roles towards nation-building.
4. To facilitate both academia and the industry to converge and complement strengths, purpose and goals, enabling a healthy, vibrant, responsible communications climate deemed essential for business, public services, and social harmony.
The signing of this MOU marks a significant step forward in strengthening the collaboration between IPRM and MACE, paving the way for enhanced communication practices and education in Malaysia. Both organizations are committed to working together towards achieving their shared goals and contributing to the betterment of the nation’s communication landscape.
