ANKER Innovations, a global smart hardware technology company, today marked a key milestone in its regional expansion with a preview of the company’s first Southeast Asia Boutique Store right here in Malaysia.
Located in IOI City Mall, the store brings together ANKER, soundcore, eufy and eufyMake under one roof to offer customers a comprehensive, hands-on experience of its products, including some firsts in the market.
ANKER Malaysia Country Manager Victor Liao said, “We continue to grow our presence in Malaysia, supported by direct-to-consumer e-commerce platforms and offline retail channels. This strong foundation has enabled us to reach a wide base of consumers over the years.
The launch of our first Southeast Asia Boutique Store is the next step forward for us to deliver a more immersive and holistic brand experience. Customers can now discover, interact with, and experience the full ANKER Innovations ecosystem across multiple product categories all in one place.
At the boutique store, customers can explore its latest flagship products, including ANKER Prime Power Bank (26K, 300W), ANKER Prime Charger (250W, 6 Ports), GaNPrime), and ANKER Prime Wireless Charging Station (3-in-1, MagGo, AirCool, Foldable). soundcore ANKER Innovations’ audio brand, soundcore, is dedicated to delivering high-quality, immersive listening experiences powered by advanced acoustic engineering.
Its product offering spans true wireless earbuds, over-ear headphones, and portable speakers, featuring proprietary technologies such as adaptive noise cancellation, high-resolution audio, and custom-tuned sound profiles.
eufyMake The latest addition to the ANKER Innovations ecosystem, eufyMake represents the company’s expansion into creative technology. Guided by its “Make it Real” philosophy, eufyMake develops accessible yet powerful tools, including 3D printing and digital fabrication solutions, that enable users to transform ideas into tangible creations.
By combining precision engineering with user-friendly design, eufyMake gives creators, hobbyists, and everyday users the freedom to explore new forms of personal expression and customisation.
Enhancing the in-store experience, the boutique store features an interactive UV printing zone, enabling customers to personalise selected products with custom design. The store also integrates a dedicated after-sales service centre, providing convenient and reliable support, and reinforcing ANKER Innovations’ commitment to delivering a seamless, end-to-end customer journey.
Customers can look forward to a series of exclusive promotions during the soft opening from 25 April 2026 onwards, as well as the grand opening on 24 May 2026. 1. Tiered discounts of 10% off with a minimum spend of RM400 or 15% off with a spend of RM800 (25 April – 24 June 2026). 2. Purchase & Win to win prizes including the C28 Omni Robot Vacuum worth RM2,299 and laptop chargers, with no minimum spend required (25 May – 24 June 2026).
Special bundle of selected ANKER products priced from as low as RM5.10 per set (for first 100 customers only, starting 24 May 2026). The ANKER Innovations Boutique Store is open daily from 10:00 am – 10:00 pm and is located at L2-11, 2nd Floor, IOI City Mall, Putrajaya.
